Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

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1969 Vagabond Adventures #1 on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.

View all the information eBay

This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.

“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”

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1952 Article “The World’s Most Versatile Car”

• CATEGORIES: Features, Magazine, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

In the January 14, 1952, Newsweek put out an article about the jeep’s versatility. There are some interesting tidbits, such as the Chinese’s nickname for the jeep was “the vehicle of 10,000 capabilities”. The jeep was used to spear barracudas in the Virgin islands, play tag in Yakima, ski via jeep-joring in New England and Ontario, Canada,, and in Burma it was claimed that a jeep was once used to pull an elephant’s tooth.

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1952-01-14-newsweek-worlds-most-versatile-car0-loresThis photo and caption was also included in a seemingly random area of the magazine, despite the fact that the same image appeared within the article.

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August 1962 Article on Hatari Dispatcher/Universal Tonka Toys

• CATEGORIES: DJ-3A, Features, Magazine, Old News Articles, toys • TAGS: This site contains affiliate links for which I may be compensated.

As reported in this post, in 1962 the Tonka company launched the jeep models many of us owned as kids (and some of us still own as adults). It didn’t take long for Tonka to introduce specialized packaging as well. The August 1962 issue of Playthings Magazine highlighted three different Dispatcher Tonka Toys, with Hatari-themed boxes, that were for sale in the lobby of movie theaters while Hatari played in theatres.

View all the information on eBay

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The article appeared on this page:

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August 1960 Surrey Contest Ads

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: View the Miss Gotham winner hereAdvertisements for the summer of 1960 Miss Gotham contest also appeared in newspapers. I also have learned who won the Surrey, but I need to scan the info still.

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CREDIT: August 25, 1960, Chicago Tribune

Clipping from El Paso Times - Newspapers.com

CREDIT: August 21, 1960, issue of El Paso Times

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Originally posted May 13, 2020: A contest ad featuring a DJ-3A Surrey appeared in an August 1960 issue of Seventeen Magazine.

“Seventeen 8/1960.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [10 1/2 x 13 1/2″]. 2-page ads noted. Occasional small edge splits not affecting image or type may be present.”

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1946-1949 Bike and Jeep Trip from Argentina to Alaska

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This is an extensive update to the 2017 post about Pedro and Carlos Rocasalvo’s 1946-1949 trip from Argentina to Alaska and back.

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CREDIT: February 1955 issue of the Willys News. The photo shows Pedro Rocasalvo and some helpers using boards and a railroad track to help the jeep cross a deep gorge. This was part of the return trip to Argentina.

On June 5, 1946, two brothers, 24-year-old Pedro and 19-year-old Carlos Rocasalvo, mounted bicycles at their home in Buenos Aires, Argentina, and began an adventure north. They carried 80lbs of baggage and $100. Their ultimate goal was to reach Fairbanks, Alaska. They expected the trip to last five years. Their father, a clothing goods salesman, was against the trip, but the boys were confident that they’d be okay.

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CREDIT: March 16th, 1948, issue the Wilmington Daily Press journal, Wilmington, California.

A budding journalist and photographer, Pedro and his brother supported their trip through serialized and syndicated reports to twenty-six newspapers back in Argentina. The pair planned to film their journey and use their notes and articles to write a book about their adventure.

During their trek to the United States, the pair survived four crossings of the Andes, a “ringside seat at Bolivia’s revolution”, and hacking their way through 300 miles of Colombian Jungle that proved the worst part of their trip. During their 26 days in the jungle, they shot and cooked their own food. In the evenings, the brothers slept in trees, but had to select the trees carefully due to snakes and other animals.

At Colon, Panama, the exhausted boys were diagnosed with Malaria; they were treated for the disease and slept for four days.

Once in the United States, the pair’s lack of English didn’t slow them down. Eventually, after twenty-seven months of riding, they reached Los Angeles, arriving in March of 1948. While in Hollywood, Pedro studied photography at Paramount’s photography school for a month.

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CREDIT: Pomona Progress Bulletin, Pomona, California. Pedro and Carlos Rocasalvo receive American Youth Hostel passes.

Soon, they were back on their bikes again, arriving at the YMCA in Portland, Oregon, in June of 1948. There, an interpreter named Celita Dextre, fluent in Spanish and English, was brought in to help the boys tell their story. There may have been some sparks between Pedro and twenty-three-year-old Celita, because she surfaced again later in the trip.

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June 17, 1948, issue of the Dayton Herald, Dayton, Ohio.

After additional stops in Seattle and Vancouver, the pair made a hard ride for Fairbanks.

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February 1955 Article Willys Chops Prices

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

This February 1955 article highlights how quickly Willys Motors shifted from a jeep and car company to more of a jeep company, chopping the number of automobiles it was selling from 10 in 1954 to only 3 in 1955. According to the article, Wills Motors also appeared most focused on the new CJ-5.

You can view this issue on Google Books or make an offer on this issue at eBay.

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January 1942 Article From Scientific American “Meet the Jeep”

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Magazine, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: Don makes some good points in his comment below as to why there might not be any MBs pictured.

The January 1942 issue of Scientific American included an article titled “Meet the Jeep”, one I’ve been waiting about 7 years to snag. For some reason, though MBs were already being produced, no images of the MB were included. Instead, the first image shows a Ford GP. The second photo shows a Bantam BRC-40 T2E1.

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January 1957 Willys News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This was on eBay.

Some good DJ-3A & FC-150 photos and some rare early swamp racing photos.

“Original salesman’s non color catalog , 11 x 17 , 8 pages , includes salesman’s messages , salesman’s contests , shows some models , etc.”

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