Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

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September 1964 Article on Testing the ‘Jeep’ Wagoneer from Trailer Life

• CATEGORIES: Advertising & Brochures, Features, Magazine This site contains affiliate links for which I may be compensated.

UPDATE: According to the author in the 1964 Jeep News Vol. 10 No. 7, this article was published in the September 1964 issue of Trailer Life (I previously guess it was in 1963).

I bought a wagoner literature combo off ebay that included the “Test the ‘Jeep’ Wagoneer” excerpt from an unknown issue of Trailer Life Magazine that also included the early Wagoneer brochure on the post below this one. There are still two sets of these available for purchased the last time I checked.

The writer, Bruce Grantland, concluded that the Wagoneer was a new type of vehicle for towing, better suited to towing long distances in remote areas better than any other vehicle of the time.

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More on The New Mexico Jeep Derbys

• CATEGORIES: Features, Magazine, Racing, videos • TAGS: , This site contains affiliate links for which I may be compensated.

The February 1963 issue of Popular Mechanics included an article about the New Mexico Jeep Derby held annually in Truth or Consquences, New Mexico. It’s a great article about the early days of jeep racing. I’ve also included a video of one Derby race, but the quality is poor. Still, in some clips, you can see just how much the co-pilot shifts his body around the jeep.

View Popular Mechanics February 1963 at Google Books

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1949 Article on the Bountiful Jeep Posse

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

I took a chance on eBay and bought a 1949 issue of the Goodyear’s Magazine for Men off of ebay that mentioned, in the ebay ad, about having an article on a Jeep Posse. The magazine turned out to be a sort-of marketing piece by Goodyear Tire & Rubber Company focused on men and with several interesting articles. Below you’ll find two articles from the magazine and a quiz.

The first article is a pretty early article on Utah’s Bountiful Jeep Posse. The other article covers a man named John Fordon and his business in New York City called “Beck ‘n Call”. Finally, the Fordon article includes a quiz on streets from around the country, names as relevant to day as they were back in 1949.

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1949-goodyears-magazine-for-men-vol-3-number-3-jeep-posse1 1949-goodyears-magazine-for-men-vol-3-number-3-jeep-posse2And now, the article on Fordon. Also, note the “Where are they” quiz.

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1967 Four Wheel Drive Rocky Mountain Test Article

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

The May 1967 issue of Popular Mechanics includes the article “Four-Wheel Safari Test In the Rugged Rockies”. The article covers a two-day test in the high mountains of Colorado from Telluride to Ouray. The main goal was to see if the Ford Bronco and/or the International Scout could compete with a V-6 equipped CJ-5. The conclusion was interesting.

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Jeep Posse Article in May 1948 Issue of Outdoor Life Magazine

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

The May 1948 Outdoor Life magazine has an article called “Jeep Posse Fights Fire & Flood”, but I can’t find a reasonable priced issue. If anyone happens to have that article or  the magazine, I’d be interested in sharing the story.

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Cover of the May 1948 issue of Outdoor Life with the Jeep Posse article.

This issue includes (from a worthpoint auction),  “Jeep Posse Fights Fire & Flood”, ” Turkeys of the Tall Peaks” and ” This Happened to Me”. There is also a print suitable for framing titled ” The Battle with the Wolves” by Fred R. Zepp. There are to many vintage ads such as Champion Outboards, Remington, Dupont, Heddon, Dipsy Doodle Wood Manufacturing Co., True Temper The Rod of Champion, Calvert, and more to mention, there is a color ad for Old Thompson Brand Blended Whiskey on the back cover.

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1962 May/June Issue of Carbogram Featuring Willys

• CATEGORIES: Advertising & Brochures, Features, Magazine This site contains affiliate links for which I may be compensated.

This Carbogram was published six times a year by the Holley Carburetor Company of Warren, Michigan. The below issue features the announcement that Willys would be using Holley’s 2300 Carb in conjunction with the new Tornado-OHC engine.

View all the information on eBay

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Popular Science: Alaska Fire Jeeps & M-170

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

The May 1953 issue of Popular Science including the following 2 jeep-related short blurbs:

Cold Alaska has so much warm water (from volcanic springs) that 17 new Jeep fire engines being sent there for civil-defense duty are equipped with special “heat exchangers.” They’ll cool the water sprayed on fires — cold water put out fires faster.

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The same issue also includes an unrelated mention of the new M-170:

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Twenty-Nine 1960s Four Wheeler Magazines **SOLD**

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $28.

Here’s a good price on some 1960s Four Wheeler magazines (currently $28.49 w/ free shipping). I’d buy the lot myself, but it appears I have all of them.

“All of these magazines have been 3-hole punched, previously stored in a binder. The magazines show to be used with edge and corner wear. Some of the covers exhibit crinkling and all of them show some degree of age wear. Several of the magazines have address labels. Some of the magazines are curled at the binding edge from being in a notebook binder for years. The insides look to be clean without markings.”

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A Different “Super” Jeep

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

This vehicle, dubbed a “Super” Jeep, was featured on the cover of Mechanic Illustrated magazine in April of 1968. Unfortunately, the article provides very little information. Hopefully, this is still sitting in someones garage, somewhere.

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