This July 28, 1973, article in the Longview Daily News shares information on the rising number of jeep clubs in the Longview area. I figured the text would be easier to read if I posted it separately at bottom. The CJ-5 on the upper left is running the recently introduced Desert Dogs.
Old News Articles Research Archives
1946 Photo of Louisiana’s Forestry Jeep
This June 29, 1946, photo in the Daily Advertiser shows off an early MB conversion into a Louisiana Forestry Jeep. Developed by the Louisiana Foresty Commission, the state purchased five of these rigs.
The Weekly Town Talk out of Alexandria, Louisiana, also ran the photo on the same day, but with a different caption:
1943 Article on FDR and Jeeps
This article shows FDR in jeeps. It was published in the Minneapolis Star Tribune February 02, 1943.
1944 Article Says the Big Three Automakers Are Tepid on the Post War Jeep
The April 27, 1944, article in the Star Tribune out of Minneapolis argues that Ford, GM, and Chrysler did not believe the post-war jeep would be as successful as hoped, due to (1) the hard suspension and (2) a lack of appeal to the “woman of the family”. It seems they were right to be wary from a family perspective, but the big three didn’t foresee the wagons, which attempted to address both of these issues.
1946 Jeep Trip From Hawaii to the Midwest
This photo captures three friends traveling from Hawaii to the midwest via Minnesota. Akira Tanaka, sitting in the driver’s seat, helped establish the military intelligence company that was part of Camp Savage in Minnesota.This was published in the September 16, 1946, issue of The Minneapolis Star.
I tried to learn more about these three, but didn’t have much luck. There was an Akira Tanaka that went to work for General Motors and built himself a home that was featured in a 1955 article in the Detroit Press. So, it’s possible that he graduated from College in Michigan, then went to work for GM. If that’s the case, he developed several automotive patents for the company.
1944 January Drive in a Ford GP
The January 30, 1944, Sunday issue of the Minneapolis Star-Tribune made John Henkels and his son front page news for the purchase of their 1941 Ford GP from Wilensky’s auto parts. What a cold drive back to Fulda, Minnesota, that must have been!
1944 Article on the Burma Jeep Trains
The article shares information on why the GI’s had to use jeeps on the tracks and the dangers they faced. The photo is from a later newspaper.
From the Tucson Daily Citizen, October 23, 1944:
March 1943, Ford Announces it Will Begin Ford GPA (SEEP) Production
A variety of newspapers announced on March 09, 1943, that Ford would being producing Ford GPA (SEEPS) at its production plant in Detroit.
February 1945 Ireland Denies Jeep Trademark
On February 11, 1945, the Pittsburgh Press shared the news that Ireland had ruled that the word Jeep could not be trademarked there. There were two reasons for that decision: 1) the word had not been stamped on the vehicle(s) and 2) the term ‘Jeep’ had fallen into public domain as a result of usage.
Both concerns seem valid. Even today, there’s confusion around the brand in terms of Willys vs. Jeep. However, one could argue that both issues were the result of Willys-Overland’s effort to win a war, thus the company sacrificed normal naming (in terms of vehicle models), advertising, and trademarking issues. So, why should they be penalized?
1949 Trip Down Africa in a Jeep
On December 06, 1949, New York Artist and former Gallery owner Elenore Lust drove her WWII jeep into Capetown, completing a 13,000 mile trek from France to South Africa. Their trek took them across ten countries. During one long stretch in the Sahara Desert she and her husband Paul Koston, who didn’t know how to drive, had to spread wire mesh on the sand, drive atop it, then roll it up, move it to the front of the jeep, then drive forward again, a process they repeated many times.
Unfortunately, I could not locate a photo of her and her jeep, but I was able to find a photo and an obit, which shared that after teaching art in South Africa, she returned to the US and began teaching art in Pennsylvania up until her death.
This article from the December 07, 1949, issue of New York’s Daily News provides some details about the trip.
Here’s the only photo of Elenore I could find. It was printed in the June 08, 1988, issue of the Philadelphia Inquirer:

Her obituary was published in the April 24, 1997, issue of the Philadelphia Inquirer:
1953 Photo of Working Model Jeepster
The Tribune newspaper out of Coshocton, Ohio, shared this photo and caption on the May 24, 1953. It shows three-year-old Terry Schley driving a model Jeepster his father built for him. It includes a feature that auto braked when the foot is lifted from the accelerator.
1950 Photo of Roy Fisher’s Willys “Jeep” Dealership
This 1950 photo from the Gateway to Oklahoma History archives shows Roy Fisher’s jeep dealership. His dealership was active between 1946 and 1950 in Oklahoma City, OK. It was sold about the time this May 1950 photo was taken. Note the CJ-2A Fire Jeep in the second story window. The vintage Willys sign with the drop “J” logo is cool as well.
Here are a few ads from the Roy Fisher Willys ‘Jeep’ dealer era.
Here is the sale announcement from the May 25, 1950, issue of the Miami News-Record out of Miami, Oklahoma:




















