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1951 “4-Wheel Drive Takes You There” Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

In 1951 Willys-Overland launched a “4-Wheel Drive Takes You There brochure” for the Willys Wagon. Subsequently, there appear to have been two additional versions of the brochure, numbered differently, but with seemingly no additional substantive text changes. Each form folds out to a 17″x11″ large format brochure.

The first example of this brochure is burdened with an unusually long form identifier: Form 4X4735W-M1-100M, a number which leverages the wagon-model-type (4x473SW) as part of the numbering system.

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure1-lores

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure2-lores

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure3-lores

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure4-lores

This second version of the brochure is available on eBay. Given the grille style doesn’t change for this iteration, I can only assume that this version of the brochure was also printed in 1951. It has the updated form name of 4X4735W-M2-100M-251. It is possible the “251” at the end of the form number means it was printed in February of 1951.

1951-4X473SW-M2-100M-251-4-wheel-drive-takes-you-there-wagon-brochure1

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Photos of the Boyerstown-built 2wd Delivery Van

• CATEGORIES: Features, Fire/Police/Industry Vehicles, Willys Trucks, Willys Wagons This site contains affiliate links for which I may be compensated.

UPDATE III: A new reprint of the late 1950s Boyerstown-built Delivery Van is on eBay:

View all the information on eBay

“NICE  QUALITY LARGE  11 X 17  REPRINTED PICTURE”

boyerstown-package-van-photo

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UPDATE II: Mike shared a pic of a Boyerstown van from an ebay auction circa 2004.

boyertown-van

UPDATE: In 2012 there was a press photo of the front of the van for sale.

1958-boyerstown-jeep-van

2012 Post: “Jeep Utility 1959 4 x 2 Truck Photo Reprint w. Boyertown Body”

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1946 CJ-2A Anchorage, AK $6000

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

Has dual gas tanks, among other updates.

https://anchorage.craigslist.org/cto/d/palmer-willys-cj2a/7145613283.html

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“Willys Cj2a.
Buick v6
Rancho springs and shocks
power steering, aluminum radiator.
Runs good, running gear all good. Dual fuel tanks. Only surface rust, treated and clear coat. Frame cleaned and painted. HEI ignition.
Clean title in hand.
Wiring could be touched up
$6000 obo”

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Kelly 23-Series CJ-5 Half-Top Carlisle, PA $500

• CATEGORIES: Parts • TAGS: , This site contains affiliate links for which I may be compensated.

This CJ-5 Half-top has been slightly modified. I’ll highlight the 23-series tops in an upcoming post (it’s been upcoming for a while now …).

https://harrisburg.craigslist.org/pts/d/carlisle-metal-top-and-doors-only-for/7141339984.html

“Hard top half cab with bed lid and doors only from 1963 Willys Jeep. Top and doors only. Jeep is not for sale.”

kelly-hardtop-carlisle-pa1 kelly-hardtop-carlisle-pa2 kelly-hardtop-carlisle-pa3

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WWII Windshield Defroster Shelby, NC $70

• CATEGORIES: Features, Parts This site contains affiliate links for which I may be compensated.

Mark spotted this one for $70.

https://charlotte.craigslist.org/pts/d/shelby-original-willys-mb-ford-gpw/7147478940.html
“Original Willys MB Ford GPW Dodge Truck Defroster in Unused Condition. Complete 6volt defroster kit. Great display item for a vintage Jeep or Truck. Would probably work but recommend for display due to its age. Pick up in Western NC. Unable to ship.”

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1946 CJ-2A? Pepperell, MA $5000

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: This seems to be a 3A or later frame.

No indication as to if it’s been run yet or not.

https://worcester.craigslist.org/pts/d/pepperell-1946-willys-cj2a/7152624108.html

“Complete drivetrain complete all new parts clutch -brakes -lines -steering box -shocks -ujoints ready for tub and wiring .Worth $$$$$$ more have vin # and badges”

1946-cj2a-chassis-pepperell-ma2 1946-cj2a-chassis-pepperell-ma3 1946-cj2a-chassis-pepperell-ma4

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1948 CJ-2A Seville, OH $6500

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

The body has had some repairs.

https://akroncanton.craigslist.org/cto/d/seville-1948-cj-2a-jeep-willys/7149746305.html

“1948 Jeep CJ 2 A
Solid Survivor
Perfect project vehicle with unlimited potential- Too many current projects
$3500 in receipts from Professional Engine rebuild. Original flat head 4 i believe. Engine is sitting on a pallet, rebuilt, beadblaster, painted. Engine bay painted. Frame solid, body solid. Will provide additional pictures if requested.”

1948-cj2a-seville-oh2 1948-cj2a-seville-oh3 1948-cj2a-seville-oh4

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Spokane’s Sandifur Motors Willys Distributor

• CATEGORIES: Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

UPDATE: Additional content has been added about Sandifur Motors.

Originally established in 1937, the Sandifur Motor Company out of Spokane, Washington, was operated by Charles and C. Paul Sandifur. Brothers and business partners, by 1938 the two men were involved in taxi cabs, used cars, life Insurance, and other business pursuits in the Spokane region.

The Sandifurs became a Willys distributor in the autumn of 1945 soon after the launch of the CJ-2A. An ad in the October 21, 1945, issue of the Spokesman Review confirms this.

1945-10-21-spokesmanreview-sandifur-ad

October 21, 1945, ad published in the Spokesman Review

As best as I understand it, being a distributor meant Sandifur Motors could both sell jeeps and signup other dealers.

The company seems to have followed the standard line of advertising, as this 1947 farming ad shows:

Clipping from The Spokesman-Review - Newspapers.com

As we’ll see in a moment, Sandifur was successful at selling jeeps, but I can’t imagine CJ-2A was very practical for farming in the Spokane region, in part due to the size of the farms. For example, my maternal grandparents obtained a 160 acre farm 35 miles southeast of Spokane on the small banks of Fighting Creek, Idaho, a place they won in a lottery around 1910, then secured by homesteading. In the 1920s they founded the local Fighting Creek store and operated one of the first phones in the area (we still have some of the books that documented the calls). They also made money logging the local forest and, after WWII, electrifying the area. Had they thought a jeep was practical, I believe they could have afforded to purchase one. Instead, they preferred to use tractors.

My family’s decision to abstain from buying a jeep did little to slow the success of Sandifur Motors. It’s possible the company was doing better selling wagons and trucks versus CJ-2As. I could imagine four wheel drive versions of the trucks and wagons being very handy navigating the endless forests and deserts of the Inland Empire area. This may also explain why both long-wheel base CJ-2As (likely the CJ-2Ls) and CJ-2As with 6ft extended beds were available for sale from both Spokane and Montana dealers (more on this in an upcoming post).

Here’s a 1949 ad promoting the wagon:

Clipping from The Spokesman-Review - Newspapers.com

October 17, 1949, Spokesman Review

Whatever the company was selling, it was selling enough of them to justify new digs. In early 1951, the Willys dealer moved from its original location at W419 3rd Avenue, to W228 2nd Avenue in downtown Spokane:

1951-02-27-the-spokesman-review-sandifur-motors-new-location-lores

February 27, 1951, in The Spokesman Review

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