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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
“Project jeep. 1951 flat fender willys. Toyota rear ends, 4.3L v6 engine. 350 turbo tranny automatic. 209 transfer. Mileage is unknown, just picked a number for the listing. Owner doesn’t have time for a project. Open to trade for cows, 4 wheelers, what else you got?”
For decades car makers have used hubcaps as a way to promote their brands, so it’s not surprising that Willys-Overland and Willys Motors also did that, specifically with W-Os and Ws. Now, I’m most definitely no hubcap expert, but I’ll take a stab at this anyway based on some Google searches (what could go wrong with that?).
In Willys-Overland’s case, one of the earliest examples of the W-O branding appearing on a hubcap was this 1932/1933 Overland 8-88s:
In 1952, Willys-Overland introduced the Aero line of cars. They sported a new hubcap that featured only the W, along with a W on the front of the car and Willys script along the side.
The hubcap would be used throughout the Aero car line for the next four years.
Note that this May 03, 1952, ad from the Evening post includes the Jeep logo and the new angled W logo for marketing purposes. The anglular W logo would end up on the front of Aeros, on the covers of a variety of documents as well, such as parts catalogs.
The 1952 Mechanic’s Manual below shows how the W logo was used on covers.
1952 Manual with the W logo on it.
This page is from a 1952 owner’s manual; it demonstrates that the Willys-Overland Export Company had already been formed by 1952, so it was a pre-Kaiser creation.
Here’s a good shot of the angular W on the grille on they 1952 Aero Ace. Note the Willys script logo along the passenger side fender.
In 1954, I’m sure just to make my life documenting hubcap history more difficult, Willys introduced a new hubcap with a circle around the W on the Willys Aero Ace. What other models may have sported this hubcap I couldn’t say:
Also, in 1954, Willys offered a dual concentric circle hubcap, a design used later on the Surreys (Galas) starting in 1959. However, these were all red. The one below looks like it could have been an aero cap:
1954 Aero Eagle
In 1955, Willys Motors introduced the Willys Bermuda, which sported a brand new hubcap design:
The Aero cars were discontinued in 1955, with some (or all) tooling eventually shipped to Brazil. The angular W logo would mostly disappear after 1955, but a few ripples remained. For example, the plain W re-appeared on the DJ-3A hub caps starting in 1956,
Close up of an early DJ-3A hubcap.
Sometime after 1959, with the introduction of the DJ-3A Surreys (and Gala’s for export), Willys re-introduced the concentric circle W hubcap design:
I doubt that this is a complete list of Willys-related hubcaps or of the angular W, so I welcome corrections for those that know more about this than I do!
“Here I have an Excellent Condition 32-Page Brochure
MEYER SNOW PLOWS SNOW PLOWING MANUAL
Measures about 8 ½ x 5 ½ inches
Near Mint condition except it has 2 holes punched to fit in a ring notebook
Has some great photos inside of 1950s vehicles
including several Willys Jeeps”
“MOTOR RUNS GREAT
4 CYL FLAT HEAD / 4 SPEED 4X4
ODOMETER READING IS 03192.1
VERY NICE WINCH, TOW BAR, DECENT TIRES W/ SPARE / IT’S ALL HERE
NEEDS BREAK WORK AND WATER PUMP TO BE ABLE TO DRIVE AND SOME GOOD TEXAS TLC
I AM ASKING 3600.00 CASH OBO / POSSIBLE TRADES BUT CASH IS ALWAYS BEST”
“1948 Willy Jeep Great project if you are interested in setting up and creating your own ride. All parts are here just no time to do the project, looking to clear up garage space. Pink slip on hand. I have engine, transmission, bell housing, hood, windshield, all part to complete the build.”
“During a frame off restoration we realized the body we have does not match the frame. The body (tub, fenders, hood, front and rear bumper) is for a ’48 vintage CJ-2A. Fenders and hood are in excellent shape. Hood has a customized box that was installed to accommodate the non-stock (for the body) engine. Tub is in average condition. Body mount channels on the bottom have some wastage and will need to be replaced. The storage bin under the passenger seat is missing. Otherwise, repairs have been made to previous wastage. We need to make room for the new body.
Entire body was on an operational chassis and was driven. As-is, it is functional. Restoration will require attention in the above areas.
I also have the front grill and windshield. Am not sure if I’m going to repurpose those but if not, they will be included with this body.”
In the summer of 1955, Edgar Kaiser Sr. provided testimony to the United State Senate, Subcommitte on Antitrust and Monopoly, regarding the car industry, specifically the history of the Kaiser Motors Company, it’s post war challenges and how/why it merged with Willys Overland.
There’s lots of interesting details in here, but my takeaway is that Kaiser didn’t believe Willys-Overland was properly leveraging the opportunities of the consumer market for four-wheel-drive vehicles. Moreover, Kaiser had a better dealer network for selling vehicles than Willys-Overland had been able to create.
So, some of this info is useful for understanding the mindset of Kaiser as to the challenges Kaiser Motors faced, before buying the assets of Willys-Overland, and the reasons the company purchased W-0. Given we will be covering the marketing aspect of this time period, it makes more sense why the new Kaiser Willys entity produced so much new literature for the sale of jeeps. Kaiser simply didn’t believe Willys-Overland execs were doing enough to promote jeeps and their capabilities to consumers.
UPDATE: This post from 2013 originally consisted of a brochure from eBay, but for this update I’ve added some additional brochures and Tom’s video showing how he uses the Blackhawk snow plow in Northern Wisconsin. The Arps Corportation manufactured these plows out of New Holstein, Wisconsin. Near the end of the video he shows how he mounts the plow and manual adjusts the angle using a chain.