Mike forwarded this interesting video. You may remember the post last month about the jeep that was ‘buried’. It turns out the dealer has a much broader and interesting story. Due to the tight dealer competition, Bay King Chrysler Dodge Jeep Ram has chosen to create a unique customer experience to differentiate themselves from their Hamilton, Ontario, Canada, competitors. As my wife put it, many dealerships you walk into give you the predator/prey feeling. Bay King’s approach will appeal to a lot of folks.
The slow paced video includes a look at the jeep burial as well.
