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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
“1946 Willy’s CJ-2A Jeep. Body is not in the best shape it will need some work. The firewall was cut out from previous owner due to the engine and transmission. Engine is a Chevy 283 not sure on the year, Engine does run. It is a PROJECT.”
Examples of the GET A ‘JEEP’ campaign in the full page ads of the Saturday Evening Post.
The company also introduced a subtler GET A ‘JEEP’ magazine marketing strategy in the form of small cartoons.
So far, I’ve only identified the publishing date of one cartoon, but I’m sure with time we can identify the others. As of a November 13, 1946, the cartoon ad campaign was still being used, but the December 14, 1946, full-page ad does not include that phrase.
This GET A ‘JEEP’ ad appeared in the October 12, 1946, issue of Collier’s Magazine. Strangely, the only attribution is the “A product of WILLYS-OVERLAND MOTORS”. My conclusion is that this was a sneakier “ad” for the new jeep.
This keepsake brochure lacks any date, but I presume to be the second tour of jeeps around part of the country, probably in 1948. The brochure cover page shows a Mahl Loader attached to one jeep and a Blue Star hardtop on another jeep. I wonder if a similar brochure was made for the first Cavalcade.
I ran across one of these manuals, then a search led to other years of this brochure. Below is information from eBay on the 1961, 1963, 1965 and 1966 manuals:
“1948 CJ2A runs and drives has a ford 289 with the original 3-speed. Was an old dessert racing jeep back in the day. Then later restored in early 70s. Engine has had some work done to it. The heads are off a 302 that have had some work done. I have a video of it running that I can send to you. Has a aluminum intake off of a HO mustang. Has a electrical fuel pump. And power steering. Asking $4,000 OBO. Accepting trades”
“Cj2A L Head Motor Vinyl Top New fuel. Tank Lines.and pump. Carb rebuilt. Starts and runs needs Brake master Cylinder. Power take off on rear have tank & parts for snow plow”
“1946 Willy’s CJ2A it runs, drives and stops. Running 134 cid 4cyl bored .040 over.. 3 speed T90 transmission and Spicer 18 transfer case. Remanufactured brake master and wheel cylinders and new lines. New fuel tank. Remanufactured starter. 12 volt conversion with alternator. Valves lapped and adjusted. Has half cab aluminum hardtop and doors. Needs: Battery, tires (comes with 15″ yard tires and rims), seat frames and body work. Have clear Michigan title in hand.”
“This 1952 Willys M38 Jeep was built for the Korean War (1950-53). It is correct as new – 24 volt system,
4-cylinder L134 engine, 3-speed transmission, 2-speed transfer case. Color is 24087, olive drab. The new canvas top and seat covers are by Beachwood Canvas. The five tires are 700x16s. It has a military waterproof ignition system. All components are new or rebuilt. As photos show, this jeep has a M1 rifle gun scabbard with a dummy M1 Grand rifle. Located in SW Idaho, 85 miles from Boise”