Desert-Dogs Research Archives

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1946 CJ-2A Modena, NY $5500

• CATEGORIES: CJ-2A • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(06/28/2022) The Desert Dogs look in pretty good condition.

https://www.facebook.com/marketplace/item/761578098627233

“1946 jeep willy’s, PERFECT father son project, i have everything to get it back together, was gonna do with my father but we both have no time, everythings solid no rot, 5500 obo!”

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1949 CJ-3A Lexington, KY $5000

• CATEGORIES: News • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(07/09/2022) This includes a rebuilt frame and a new body kit. The Desert Dogs look a well-worn.

https://www.facebook.com/marketplace/item/1093841571344649

“1949 Jeep cj2a project. This vehicle is not drivable at this time. What you get: Brand new Omix body, New custom frame, New leaf springs, Chevy 350 motor, Muncie 4 speed adapted to the Jeep TC, Overdrive unit, Blow proof bellhousing, Headers, Roll cage. If it is listed it is available so do I will not respond if you ask. (This is a project not a drivable vehicle)”

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1947 CJ-2A Palo Cedro, CA $6000

• CATEGORIES: CJ-2A • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE Still Available.

(07/12/2022) Unclear if this runs, but it does have flat tire.

https://redding.craigslist.org/grd/d/palo-cedro-1947-willys-cj2/7505557581.html

“1947 willys cj2a. Original Kaiser motor . Original black plated vehicle.Clean title .current dmv been on non op for many years .”

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1942 GPW Los Osos, CA $2000

• CATEGORIES: GPW (Ford MB) • TAGS: This site contains affiliate links for which I may be compensated.

This has some rare Desert Dog PCV tires (in poor shape). The GPW script body appears to be sitting on a CJ chassis, based on the location of the rear shock frame mounts.

https://www.facebook.com/marketplace/item/3181197652168945

“1942 Ford Gpw script jeep. Comes with Ford v8 and Bill of sale.. has transfercase and adapter to auto trans.. $2000.00 in Los osos”

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1950 CJ-3A The Dalles, OR $4000

• CATEGORIES: CJ-3A • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: Price dropped to $4000.

(12/05/2020) A ran-when-parked specimen (though looks like it was parked many years ago). It includes a set of rare X-Style Desert Dogs which look little used. Unclear how much value is here, but the price seems to overestimate the value.

https://www.facebook.com/marketplace/item/888335851749585

“1953 flat head ford v8, Was told it ran when it was parked. The more I put into it the more I will raise the price. Elec front winch, pto rear winch. If your interested i will get it started before I sell”

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Chuck Conners, Dodge Truck, and Desert Dogs

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

For you Desert Dog lovers out there, Gordon shared a 1977 magazine ad that showed Chuck Conners pitching Dodge Trucks. Interesting enough, the truck was equipped with Desert Dogs (unmentioned in the ad).Unfortunately, I downloaded the pic a week or so ago and can’t locate it at the moment.

However, I was able to locate a commercial, also featuring Chuck, that has a
shows off a 1977 Dodge Pick Up PowerWagon D-200 with Desert Dogs on it (possibly from the same photo shoot). The tires are given a closeup at the 19 second mark.

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1942 MB Issaquah, WA $3000

• CATEGORIES: MB • TAGS: , This site contains affiliate links for which I may be compensated.

The winch is not included, but the Desert Dogs are. They appear in decent shape.

https://seattle.craigslist.org/est/cto/d/issaquah-42-willys-mb-jeep/7341133159.html

1942-mb-issaquah-wa-31 1942-mb-issaquah-wa-32 1942-mb-issaquah-wa-3

“42 MB Willys Jeep needs to go. (I need my garage back.)

Ford 302 (V-8)
Borg-Warner 150T (T-150) 3-Speed trany
Dana 20 transfer case (case marking #C18-15-24)

Front End: Dana 30
Rear End: Dana 44

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Desert Dog History and Ads

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: After spotting an ad I hadn’t published yet (seen below), I realized that there was Desert Dog history that existed among various posts. So, this combines all that into more of a narrative.

Scannable Document

==========================

If you have read eWillys for any length of time, you know I’ve been a fan of Desert Dog tires for years. I still have eight desert dogs, some solid lettering and some outlined, as shown in the pic below:xmas_2011_biscuit19_ditch3_lores

According to Louis Larson, the Desert Dog tire was launched in 1970. He knows this, because in 1970 he became the first person to test out the new style of tires (see the bottom of this CJ-3B Page article). The tires were given to Louis for testing and photographing.

David Maxwell, a former Formula tires salesman, reported that the tires were always made by Armstrong, but marketed through the Formula brand, the president of which was a friend of David’s (see David’s comment and many others on this post). The company made a large number of retreads, so a number of tires also had Firestone on the side, too.

The tires proved popular quickly. Les Schwab was a big fan of them and ran them on his jeep (jeeps?). He also sold both new and retread tires out of his main shop in Prineville (see Les Schwab’s biography here).

For PNW jeepers, the tires were a perfect blend for racing and for jeeping and the varied terrains of the PNW (sand, gravel, rocks, mountain sides, mud, etc … as Joe1148 highlights in his comment here .. though I can attest to it as well). On the downside, their road life was short (some estimate about 10k miles) and they tended to be noisy. The tires’ popularity gained them prominence, and soon they were added to charts showing tire options, such as this January 1972 ad:

1972-01-mini-terra-trail-blazer-desertdog

By 1973, Desert Dogs were being advertised in Four Wheeler Magazine (ads at the bottom of this post) and sold across the country. This Smith Jeep, Inc. ad from North Franklin, Connecticut, in the July 1973 issue of Four Wheeler Magazine is one example of an East Coast offering:

Scannable Document

Eventually, the Formula brand expand its offering. I don’t know when each of these tires was introduced (I think this ad is from 1975, but have to confirm it), but Formula was soon offering more tires choices:

desert-dog-X-tra-Formula-Tires

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