Here’s another of my favorite issues of Willys News, as it includes a photo of our good friend Hugo Vidal as he and his two traveling companions (only Charles and Hugo are shown in the pic waving good bye) were about to depart Philadelphia in their trusty CJ-3B for their drive to Alaska.

Also in this issue is an image showing some of the brochures available to dealers. There are two new brochures added since the January 1955 Willys News showed these brochures: 1) The Willys Utility Wagon Brochure and 2) the introductory 1956 DJ-3A Brochure (not available to dealers until 1956).

I thought I’d posted this issue already, but apparently I’d only posted portions. So, here’s the full issue.

This Willys News issue was memorable for me because when Hugo Vidal was visiting our home from Brazil in 2017, prior to the Alaska trip, I shared some of the Willys News issues with him. He thoroughly enjoyed looking through them because he recognized some of the sales people. When he saw Hickman Price’s photo on the front page, he said, “Oh him, I remember”. That is when I realized that the history I’d collected was a history he’d experienced!

This 1955 Willys News includes a center article on the use of Jeeps in case of atom bombs.

The cover of this Willys News highlights marketing’s strategy for attacking niches that could use four-wheel-drive vehicles.

This 1955 Willys Newspaper marked the transition away from Kaiser Willys news to just Willys News.

Here’s the complete newspaper for the December 1954 issue of the Kaiser Willys Booster News.