The July 1963 Jeep Service and Parts News page three includes some important tips about towing a jeep vehicle with an automatic transmission. Page four provides an exploded view of a Dana 20 transmission.
Advertising & Brochures Research Archives
October 1954 Comm and Jeep Sales Bltn Western Plow
On October 28, 1954, Kaiser Willys announced the addition of The Western Duty Snow Plows to the Special Equipment line.
1965 Jeep News Volume 11 Number 6
This eight-page holiday issue is the final issue of 1965 (only 6 issues produced). Page one introduces the first luxury Wagoneer, the Jeep Super Wagoneer. Page two highlights the growing demand for contract plowing. Page three continues the luxury wagon discussion, while also noting that parts can make an “attractive store display”; so, when you start hanging parts in the living room, just show your partner this article and how it can be actually attractive (good luck with that, lol).
Pages four and five share more on Gladiator and Wagoneer vehicles. Page six shows off an unusual display in Peru, while the new Kaiser Argentina Model 101 four-door jeep is depicted. Page seven shares news on the Afton Canyon excursion in Southern California, which is the first I’ve heard of this annual trip. It drew 398 vehicles in 1965.
Page eight includes a story on a New Jersey M-38 fire jeep. Also on the page is a photo of Col. Dave Harbour, an outdoor writer who drove his wagon 100,000 miles, being presented with a model jeep, but I can’t tell what kind of model it is.
January 1963 Jeep Service and Parts News
This four-page issue of the January 1963 Jeep Service and Parts News focuses on the J-Series vehicles.
1965 Jeep News Volume 11 Number 4
This eight-page issue of the 1965 Jeep News volume 11 Number 4 begins with the Vigilante engine billboards, along with a strange story of a hardware merchant using pennies and dollars to buy a jeep only for the jeep dealer to return the favor and buy a washer and dryer from said merchant using pennies, but this time ones bathed in syrup and oil!
Page two contains various pics, while page three includes the story of a Jeepster that looked like new despite having been driven 332,800 miles! His rigorous attention to maintenance was key to his Jeepster’s great condition; it may not surprise you to learn that he worked with the U.S. Army Corps of Engineers. I wonder what happened to that Kentucky-based jeep.
Page four showcases some international stories, while page five contains another story about Kent Frost and his southern Utah tours out of Monticello, Utah. Page six includes an article about the use of f-head engines in Miller’s Trailblazer welders, while page seven highlights Allen and Phyllis Ellis, who travelled extensively in Mexico in their 1959 CJ-5 (which may have been nicknamed El Osito, which apparently translates to ‘the bear’). Page eight highlights the use of Wagoneers at the 1964-1965 New York City World’s Fair.
December 1962 Jeep Service and Parts News
This year ending December 1962 Jeep Service and Parts News includes an index page of 1962 topics. A short blurb on page two highlights the desire of some folks to switch their column shift DJ-3A to cane shift. The column shift as a novelty is neat, but it’s not something to be forced. It feels delicate (to me) when shifting. If I were driving the DJ on a regular basis, I would change it a cane shifter.
December 1954 Jeep-A-Trench Added to Spec Equip List
This December 20, 1954, Commercial and Jeep Sales Bulletin introduced the Auburn Jeep-A-Trench to the Willys Special Equipment Line. No brochure was included with this document (unless it was removed).
May 1949 Salesbuilder
This issue May 1949 Salesbuilder has seen some better days, but the info matters more to me than the condition. The cover boasts about “smooth” the new Jeepster is, but I never discovered what was so “smooth” about it, unless the company was referring to the new fabric top?
Most interesting to me was the pic on the last page, lower right. It shows the Palmer Dealership sitting right next to a Koenig sign, leading me to wonder if somehow the two businesses were related at some point? I knew both were out of Houston, but it never occurred to me that they might be connected.
October 1954 Willys Adds Gran Hydraulic Lifter to Spec Equip List
UPDATE III: This is a merge post, adding a nicer scan of the Commercial and Jeep Sales Bulletin, this one dated October 29, 1954, to the original Gran Hydraulic Lifter history post. This doc welcomes the Gran Hydraulic Lifter to the Willys Special Equipment list.
May 1951 Wagon Comparison Brochure
This 34-page May 1951 Form No. SWC1-10M-551 wagon comparison brochure is one I’d never seen before it hit eBay. The size is about 5.5″ by 11″. It’s not in the best of shape, but it’s there and readable. The front page has a rectangle cut out so that the table of contents on page three shows through cover.
I wonder if an equivalent brochure was made for the truck? I doubt anything was made for the universal jeep, as there wasn’t much to compare to it by 1951.


















































