Advertising & Brochures Research Archives

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John Bean FireTruck Ad FC-150

• CATEGORIES: Advertising & Brochures, FC150-FC170-M677, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

UPDATE: Here’s a better image of a Bean Model 200F from a November 1958 ad on eBay

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This post was from August 22, 2012: I show two ads below.  John Bean appears to have built both a FC-150 Model 200-F Fire Jeep, and a FC-150 Model-FJ.  I don’t know what the difference between the two is.

1. This blown up portion of the ad shows the ad for the Model 200-F from a 1960 Ad

2. This ad is from 1959.  I can’t tell what model is shown.  These are two of 12 pages in the brochure.

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June 1960 Ad and Merch Highlights Wagon

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This June 20, 1960, Advertising and Merchandising Bulletin included a wall poster showing new styling changes in the ‘Jeep’ vehicle line. I wish I knew which poster that was.

There is also reference to an ad in the April 25th, 1960, issue of Life Magazine. But, it wasn’t a ‘Jeep’, but rather a Goodyear tire ad that includes a jeep.

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Here is the Life Magazine:

1960-04-25-life-magazine-jeep-ad1 1960-04-25-life-magazine-jeep-ad2

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1957 Ad and Merchandise Bulletin for Jeep Pens and Pencils

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

UPDATE: I just purchased a set of these off of eBay. The box has a little tear, but the pen and pencil are in good shape.

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Originally posted January 26, 2021: 

Mike shared this September 6, 1957, announcement sent to all dealers about the new Eversharp ‘Jeep’ pens, pencils and sets, now available with the Forward Control ‘Jeep’ FC-170 illustration.

1957-09-06-ad-bulletin-dealer-fc170-pens-pencils1-lores 1957-09-06-ad-bulletin-dealer-fc170-pens-pencils2-lores

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The Jeep GPV Volkswagen From Sandman

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features, VEEP (VW Jeep), Scamp, Others This site contains affiliate links for which I may be compensated.

UPDATE IV: “J” was able to locate and purchase one of these rare sandman GPVs.

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Originally posted Aug 19, 2023, UPDATE III: Jay shared some more pics!

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UPDATE II: After 10 plus years, we finally have a photo of an actual GPV Volkswagen-jeep! Thanks to Jay for sending this photo. I hope we can get some more!

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UPDATE Jan 18, 2013:  I found a second brochure that identifies this as a Sandman GPV

Has anyone ever heard of this Volkswagen/jeep model?  It doesn’t seem to be a VEEP.  Other searches yielded nothing about this unusual rig.

View all the information on eBay

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BROCHURE #2

“original non color folder 8.5 x 5.5 folded , 17 x 5.5 unfolded . This Jeep replica used a Volkswagen chassis . Produced by General Purpose Vehicles , Sandman Sales , Fortworth Texas.

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August 1964 Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This August 1964 brochure is part of the first reprint series, but I don’t know what corrections were made from the first run of this brochure. Absent from this family of jeeps are the DJ-3As (and siblings), CJ-3Bs, FCs and any FJs Kaiser jeep may have been producing.

This is the first page. It isn’t a surprise that Kaiser was promotion the new Cherokees and Wagoneers:

1964-08-jeep-brochure-0

This is the back page of the brochure:

1964-08-jeep-brochure-1

The brochure opens up horizontally to reveal this page:1964-08-jeep-brochure-2

It then opens up wider to reveal this tri fold page:

1964-08-jeep-brochure-3

Finally, it opens vertically to reveal the family of jeeps. Note that it includes a top section in the lower right corner, highlighting Meyer-style cabs, though in 1964 it appears the cabs may have been marketed as “jeep” cabs or Orrville cabs, since Meyer didn’t purchase Orrville until 1965.
1964-08-jeep-brochure-5

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December 1960 Jeep News – Pepe Movie

• CATEGORIES: Advertising & Brochures • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This dealer Advertising and Merchandising Bulletin from February 6, 1961, was sent to dealers explaining the Pepe Movie promotion and possible promotional tie-ins dealers could try. The package included a movie poster also. 

1961-02-06-advertising-and-merch-pepe

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Original posted June 29, 2020: Instead of the usual eight pages, the 1960 issue of Jeep News is limited to four pages. Still, there’s some interesting information inside.

First, the front page article on the movie to-be-release movie “Pepe” described the forty-jeep-gala ballet filmed in Las Brisas as spectacular. I tried to find some clips from Pepe online, but have yet to see any. The CJ-3B page does a good job describing the Gala’s role, along with a few pics, in Pepe: https://cj3b.info/Siblings/SurreyPepe.html.

Second, on page three the article about the Hy-Rail FCs contains a noticeable goof. The title refers to the FCs as “FC-170″s, while the pics and text correctly show them as FC-150s.

Third, there’s a good photo of an FC-170 flatbed with a Mobile Drill mounted on it, the first example of an FC with a mobile drill that I’ve seen and the latest reference to the sale of a Mobile Drill.

Fourth, the article on the Fresno Four Wheel Drive Club underscores why so many jeeps continue to emerge from the Fresno/Clovis area. As of December 1960, the family-friendly jeep club had more than 350 members, likely making it the largest jeep club in the US. The club even had a newsletter, which at that time was edited by Mr. Otto Traeber and called “Four Wheeler”; sound familiar? This newsletter was also shared with other jeep clubs. One year and two months later, in February of 1962, a new vehicle magazine was introduced to the public, published out of Southern California: Four Wheeler Magazine.

Photos Photos Photos

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UPDATE: February 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE II: wilpenney brought up an important point. Page 2 of the Feb 1960 issue of Jeep News (shown at bottom) distinguishes between the “Ashtray”, with the semi-circle whirly part that includes cigarette holders, and the “Hostess Tray”, which lacks the semi-circle part. (Perhaps I am the only person who didn’t realize the difference — I was calling them both ashtrays?)

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UPDATE: These two February 1960 documents reference the “Corner the Market” contest also referenced by the February 1960 issue of Jeep News, as well as the January 1960 issue and the April 1960 issue (I don’t have the March issue).

1960-02-15-corner-the-market-bulletin 1960-02-28-corner-the-market-bulletin

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Originally Published June 03, 2020:

This issue of Willys News shows that Jeep dealers were experience continued growth. This issue also suggests that the ashtrays and cuff-tie-links were introduced in 1960. Anyone have the full page 1959 Nieman Marcus catalog ad of the newly introduced DJ-3A Surrey mentioned on the last page?

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