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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
Jan out of the Netherlands shared this unique Perkins Brochure that highlights. I don’t have a date for it. I found one of these brochures for sale out of the UK and another one here, though it is priced higher. And, here is an M-38 for sale in the UK with that conversion.
After failing several times, I finally won a copy of this Hatari-themed jeep brochure. It is from number DM 62-03. Learn more about Hatari and Jeep at the CJ-3B page.
Here’s the front page of the brochure:
It opens horizontally to show this two page Hatari announcement:
It agains open up horizontally, both to the left and to the right, to reveal several different vehicles that appear in the movie, including a truck, a CJ-6, a wagon, and an FC-170.
On the back side of the brochure are some of the actors that appear in the movie:
Maury shared this video from AMC Jeep. I was 18 when this came out in 1983. I’m sure I must have seen this on TV and I hazily remember the folks riding a bison, but don’t remember the full commercial.
UPDATE: **SOLD** Was $10.
Andy shared these two Willys-Overland postcards. They are both marked “1952”, which seems accurate.
“2 vintage antique jeep post cards”
UPDATE: There’s another one of these brochures on eBay.
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Original published March 20, 2023: This early version of the San Juan Scenic Jeep Tours brochure was pre-FCs. It was listed for sale on eBay at some point. Thankfully, the images were still available.
The price on this rare ad has dropped to $12.00 (with $7 shipping). I can’t recall seeing this one. The seller has four of these for sale.
View all he information on eBay
“Stewart-Warner
Willys Jeep Ad
1943 Original ad.
Up-n-at-em, Jeep!
Rare”
A big thanks to Joe-in-Mesa, and wife Jan-in-Mesa, who found a couple toys and brochures at a great price while visiting the MVPA convention in Des Moines, Iowa, last week.
The Marx tin windup cowboy jeep has details that I haven’t seen on similar cowboy jeeps. I thought it was the best of the two, even though the windup spring doesn’t quite work.
The four-passenger Marx Jumpin’ Jeep in green and yellow is more familiar, with graphics in good shape as well.
I had neither of the two brochures they found, so that was a bonus (see the posts below)!
Here are more pics of both toys:
UPDATE: Thanks to Joe-in-Mesa, I obtained a yellow version of this same 1950/1951 brochure, though the form number (SD 73 M5 651-1CM the 651 may indicate this was published June of 1951) is different. The only difference between the two that I can see between this one and the brochure at the bottom is the color of the brochure (yellow).
Here is the front:
Here is the back:
The brochure opens vertically to reveal this page:
and then the brochure opens horizontally to reveal this page:
Here’s the back fully opened:
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UPDATE: Originally posted March 3, 2021, this post was part of another post about similar brochures of the period.
Finally, one more, similar Willys Sedan Delivery brochure, only it’s not as large or as colorful as the others. In fact, I’d call it a black, gray and white brochure. It’s form number is SD-M3-73–50M. Given it doesn’t label the Hurricane engine as new, it’s probably later than the other brochures, maybe 1951.
I’ve not documented a Willys-Overland postcard promoting its Planadyne suspension.
View all the information on eBay
I just bought this postcard. It was mis-listed under “Jeeping on the San Juan Islands, Washington”. Now, Mt. Moran is a pretty good sized mountain (for the San Juan Islands), but pales in comparison to the San Juan Mountains in Colorado, where this photo was obviously taken. This is a 4×6 card and I’m hoping I can identify which tour jeep the is once I get the card. Given the red cage and red bar up the center, I’m leaning towards this being mine.
