After failing several times, I finally won a copy of this Hatari-themed jeep brochure. It is from number DM 62-03. Learn more about Hatari and Jeep at the CJ-3B page.

Here’s the front page of the brochure:

It opens horizontally to show this two page Hatari announcement:

It agains open up horizontally, both to the left and to the right, to reveal several different vehicles that appear in the movie, including a truck, a CJ-6, a wagon, and an FC-170.

On the back side of the brochure are some of the actors that appear in the movie:

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The price on this rare ad has dropped to $12.00 (with $7 shipping). I can’t recall seeing this one. The seller has four of these for sale.

View all he information on eBay

“Stewart-Warner
Willys Jeep Ad
1943 Original ad.
Up-n-at-em, Jeep!
Rare”

UPDATE: Thanks to Joe-in-Mesa, I obtained a yellow version of this same 1950/1951 brochure, though the form number (SD 73 M5 651-1CM the 651 may indicate this was published June of 1951) is different. The only difference between the two that I can see between this one and the brochure at the bottom is the color of the brochure (yellow).

Here is the front:

Here is the back:

The brochure opens vertically to reveal this page:

and then the brochure opens horizontally to reveal this page:

Here’s the back fully opened:

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UPDATE: Originally posted March 3, 2021, this post was part of another post about similar brochures of the period.

Finally, one more, similar Willys Sedan Delivery brochure, only it’s not as large or as colorful as the others. In fact, I’d call it a black, gray and white brochure. It’s form number is SD-M3-73–50M. Given it doesn’t label the Hurricane engine as new, it’s probably later than the other brochures, maybe 1951.

This is the front of the unopened brochure.

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Andy shared these ads. One is for a General Electric 200 Amp Arc Welder brochure and the other is for the Universal Jeep. Both appear to be from 1945.

“Original brochure kept in protective plastic”

https://www.facebook.com/marketplace/item/279737064408081/

https://www.facebook.com/marketplace/item/1356368641606565