I bought this brochure off of eBay. I don’t remember seeing this version of a jeep camper brochure. The seller has one more for sale.
Advertising & Brochures Research Archives
Free-Lock Hub Instructions Dualmatic/Selectro Design

Later model Dualmatic-style-Free-Lock hubs. The name was originally part of the Free-Lock Hub Corporation
Ann’s longtime friend invited me to look at a jeep yesterday that they just inherited from her uncle. They were confused about the model, so hoped I could identify it.
From the front, the jeep was clearly an early M-38A1 (turned out to be a 1953), with the hinged grille and early fenders. The dash was also correct, the correct large hole fuel inlet, and it had the early M-38A1 cowl with screws. However, it also had a tail gate that didn’t appear added. The body itself was in great shape, yet the body wasn’t mounted using all the holes, in fact some holes were missing. The cowl also lacked both the “JEEP” stamps along the side of the cowl AND the passenger side indent common for M-38A1 bodies.
Thankfully, the uncle had kept receipts, one of which was an invoice for a replacement body. Aha, that’s why it did not have JEEP or WILLYs stamped anywhere.
But, more interesting to me than the jeep, was that another document they had was an original set of instructions for Free-Lock hubs (more on Free-Lock Hubs), the style that looks just like the Dualmatic hubs. This is the first time I’ve been able to document that at some point Free Lock branded hubs were made exactly the same as Dualmatic hubs.
As you can see in the two images below, we have basically the same set of instructions for both hubs, with one that is labeled Free-Lock and the other Dualmatic. The Dualmatic is dated “8-28-74”, which the Free-Lock has hand written instructions, which I believe indicates the Free-Lock hub instructions were from an earlier date.
Free-Lock document:
Dualmatic document:
These two pics show a few more details, including that there are two sets of screws on opposite sides of the hub.
Willys Makes Sense Dealership Banner on eBay $499
This Willys Makes Sense banner from 1950 was used to promote the Willys Makes Sense campaign that was part of Willys-Overland’s marketing shift toward “Willys” as an overarching brand, away from the use of “jeep”. It is listed on eBay for $499.
View all the information on eBay
1957 FC Brochures
This 1957 FC-150 Brochure is Form No. CS-4-57. I’m sure most of you have seen this brochure, but I hadn’t documented it. I got it off eBay and it came with an unopened FC-170 brochure Form No. CS 5-57 I.S.B. I’ll think I may have another one of those brochures. I’ll have to check my folders.
This is the front of the brochure:

This is the back:

The brochure opens horizontally:

Then, the brochure opens vertically:
Here is the back fully open:
1959 Truck & Wagon Model Comparison Brochure
UPDATE: This may be the early version of the Value-rater. An updated version with 1960 dates was reportedly published in 1960 according to the March 1960 issue of Jeep News, page two.
This ebay brochure find is not one I’ve seen. Form No. 59-17, it details comparisons between jeep models (FC-150s, FC-170s, Wagons and Trucks) and the competition. I’ll update it with the real pics when I receive the brochure.
1957 FC-150 Brochure
Somehow, I’ve never posted this brochure. I’m sure folks are fairly familiar with it. I’d guess it’s one of the first FC-150 brochures produced, so it likely arrived at some point around January of 1957. It is Form No. W-FC1-CS. It measure 8.5″ x 11″ folded and 25.5″ x 22″ when unfolded.
This is the front when folded:
The front unfolds horizontally to show this wide part of the brochure:
The brochure unfolds vertically twice. First, these two frames appear:
Then another third is folded down to reveal this full view:
Here is the back unfolded: Continue reading
1948 Jeep Station Sedan Demonstration Manual
I missed out on this 16 page very rare Jeep Station Sedan Demonstration Manual on eBay. I wonder if they produced similar documents for other models. Thankfully, the seller posted photos of each page.
Jan 1948 Willys-Overland Sales News
Here’s another wonderful early Sales News document saved and shared by Jan. Many thanks to him for these early pieces.
The initial article on the Station Sedan provides some additional history about it’s release and it’s position in Willys-Overland history (first six cal sold since 1932).
Page 7 shows a photo from the Paris auto show with a CJ-2A sporting a unique hardtop. Page 8 includes highlights the aluminum and steel hardtops from Worman. Page 10 introduced the City and City campaign and highlights W-O’s impact in the station wagon market. Page 16 has a photo in the lower-left corner that shows what may be a Woodie Top in action.
Year? ‘Jeep’ News Vol 1. No. 4
Thanks to Jan, we can have a look at the No. 4 issue of the ‘Jeep’ News. It’s unclear when this was published, but late 1947 seems most likely. The name Russ Borg is printed just above the ‘Jeep’ News name, though the H&R Repair Service out of Lohrville, Iowa, is listed on the back as a place to go for a free demonstration. The only reference I could find to Russ Borg was that he was involved with on in the Warner Brother’s movie studio.
1947 Jeep News Vol.1 No. 3
Thanks again to Jan for sharing another early Jeep News magazine. This one is titled Milt. Henry’s ‘Jeep’ News. There is a reference to a jeep bought in early 1947, so my guess is that this was published sometime in mid 1947. The jeep-related company advertised on the back of this issue is Lincoln St. Garage, 7 Lincoln St., West Medway, Massachusetts.





























