Here’s an unusual contest prize: a new jeep truck with a tow package that included a Canfield wrecker setup along with a Canfield push plate on the front. This grand prize was awarded to the person would created the best cartoon featuring “Wiry Joe”. The Crescent company was the maker of Wiry Joe automotive wire and cable products. It tried to find out more, but all I could unearth was that someone in Rhode Island won one of the cameras.

The ad is priced at $19.97, while the whole magazine can be purchased for $10.99 (or less).

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UPDATE: Here’s another dealer-oriented ad, this time from 1953:

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Originally published May 27, 2022:  I’ve never seen these ads. They appear to be focused on dealers. It’s unclear where these were published. The seller has a variety of other more standard, consumer-oriented ads.

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This 1960 brochure labeled Form No. DM60-09 took some patience to finally locate on eBay, though I had to purchase 10 brochures (8 of which I already had). At least the price was low.

This 1963 one-page double-sided brochure printed in Canada announces the new Wagoneer and Gladiator models. What I found interesting was on the back. The chart shows the electrical setups for all vehicles as of 1963. I was surprised to see that while the Surrey DJ-3A still had the 6 volt battery option, the standard Dispatcher DJ-3A did not. I was surprised to see the FCs also had a 6 volt option still.

It is possible this was unique to Canadian made jeeps, but I can think of no reason that would be the case.

I haven’t seen ads with a “How 4-Wheel Drive Works” section quite like these two ads from 1951 have.

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I lucked out on snagging this unusual FJ-3A brochure. It focuses on the repair industry. It is form number 61-14.