This Light Duty Rescue Truck brochure is currently listed on eBay for $9.99 (plus $12 shipping). It looks a little used, but still a rare brochure. You can view more pages here.
Advertising & Brochures Research Archives
May 1957 Forward Control Brochure
I’ve only seen this brochure promoting the FC-150 and FC-170 once before, so I bought it off of eBay just now. It is Form No. M-5-57 I.S.B. This is the earliest FC-170 related mailer-brochure that I’ve documented. I’ll update this with scanned pics once I receive the brochure.
Sturdee Hardtop Brochure
UPDATE: Roger Martin bought this rare color Sturdee brochure and shared some pics with us. This is a cool item!


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Originally published March 26, 2018: This is the only information I could find on this rare hardtop.
1963 Masonite Contest Jeep Wagoneer Prize
This 1963 ad by Masonite planned to award a 1963 Jeep Wagoneer as the grand prize as part of a drawing. To enter, contestants had to go to fill out an entry form describing five ways to use Masonite hardboard products. Unfortunately, I could not determine who won the jeep.
View all the information on ebay

This ad for the contest appeared in the July 04, 1963, issue of the Brockway Record out of Pennsylvania:
March 1962 Ad for Crescent Contest — Jeep Tow Truck Prize
Here’s an unusual contest prize: a new jeep truck with a tow package that included a Canfield wrecker setup along with a Canfield push plate on the front. This grand prize was awarded to the person would created the best cartoon featuring “Wiry Joe”. The Crescent company was the maker of Wiry Joe automotive wire and cable products. It tried to find out more, but all I could unearth was that someone in Rhode Island won one of the cameras.
The ad is priced at $19.97, while the whole magazine can be purchased for $10.99 (or less).
1955 & 1956 Willys Motors Ads Aimed at Dealers on eBay
UPDATE: Here’s another dealer-oriented ad, this time from 1953:
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Originally published May 27, 2022: I’ve never seen these ads. They appear to be focused on dealers. It’s unclear where these were published. The seller has a variety of other more standard, consumer-oriented ads.
1958 Cutlas Power-Lock Brochure
This brochure is from 1958, which might make it one of the earliest brochures. It was posted to Facebook by Richard Harper, which came from Sam Higginbotham.
Framed St. Thomas Island Jeep Gala Map **SOLD**
This framed Jeep Gala Map brochure sold for $130 on an online auction (plus an additional $23% buyer premium and whatever shipping cost). I stopped at $50, as the map has a variety of ripples in it.
Jeep 4-Wheel-Drive-Vehicles Lighter **SOLD**
Unknown Cutlas Selective Hub Model
Bob shared the photo at the bottom that appeared on a Craigslist Ad for a 1977-J10. It shows what appears to be a Cutlas hub, but it’s a design I don’t have documented. Let’s review the Cutlas Selective Drive Hubs:
The first design was model 100-2 and had no slot:
Later, Cutlas came out with the slotted form of the hub. Note that the slated knob has a “506-1” part number, suggesting that this whole hub was model 500-1.
Arguably, the Bulldog was the next iteration of this general design. It too has the slotted knob, but lacks a model number:
The hub Bob spotted was on a later model jeep, so maybe Cutlas offered this version of the hub for a short time? It seems to be an further iteration of the Bulldog; unfortunately, I have no brochures that document it.























