Advertising & Brochures Research Archives

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Print Block For Agrijeep

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This was relisted on eBay and ended up selling yesterday for $26.95.

This print block depicting a Willys-Overland jeep with attached sprayer was on eBay. It’s pretty small, but the grille and tool indents suggest it’s an Agrijeep to me. This and similar small blocks were used to create newspaper ads illustrations. Below the block is an example of it used in an October 03, 1945, advertisement.

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Here’s the ad example:

Evening Star. (Washington, D.C.). 1945-10-03 [p A-17].

Evening Star. (Washington, D.C.). 1945-10-03 [p A-17].

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Porter & Reed Hardtops

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Doug had a Porter & Reed Hardtop for sale a couple years ago. He took some great detail photos of it and it represents a classic example of the Full Econo-Body-Type “E” model, so I’ve included them all in case someone tries to restore one of these (I have higher res photos, too). For example, in Doug’s photos you can see the pull down sunshade and bracket on the driver’s side and just the bracket on the passenger side.

I’ve also included both brochures from the 10/1/1948 First Supplement of the Willys-Overland Special Equipment book (Besides full and half tops, Porter & Reed also manufactured bed extenders). (Learn additional info about the tops on the CJ-3B site)

The odd thing about Porter & Reed tops is that there were a multitude of variations, from no small side windows, to small side windows to larger side windows, or from a single back door window to dual back windows, and from rear doors that opened up vertically, to a couple that opened sideways, to a set of barn doors (custom)? There may have been a change in the doors as well, as a couple tops have angled bends at the lower front edge rather than the standard vertical bend where the body bends. What was factory and what was customized is likely lost to time ….

Some of these variations are evident in the Deluxe (Type “A”)  vs. Econo Body (Type “E”) full top models, but others are not. For example, the Deluxe model had a rear door that swung sideways, rectangular side windows with rounded corners, while the Econo model had a rear door that swung upwards and square side windows. Meanwhile, the deluxe half top (Half body — Type “B”) had a rear door that swung upwards, while the econo half top’s (Half Econo-Body–Type “H”) rear didn’t open at all.

You can see all the full and half top examples I have here: http://www.ewillys.com/?s=Porter+%26+Reed … I’ve also included a few at the end of this post.

Here’s the basic hardtop brochure:

1948-porter-reed-brochure-spec-equp-supplt1-2-lores 1948-porter-reed-brochure-spec-equp-supplt1-lores

Now for Doug’s ad:

https://www.facebook.com/groups/533087846854829

“I have a full hard top for a CJ2A for sale. It’s in pretty good shape. It needs glass or plexiglass. $450, I am coming north on the east coast November 3rd, from Florida to New York, can help deliver”

porter-reed-hardtop-fl-0-lores porter-reed-hardtop-fl-1-lores porter-reed-hardtop-fl-lores

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S & B Corporation Panel Modification for Flatfenders

• CATEGORIES: Advertising & Brochures, Features, Old Images, Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Here’s a rare example of the S&B Corp’s All-Steel ‘Jeep’ Panel Body. This Buck & Sons Tractor & Implement Company MB/GPW had a cargo-wagon-like setup added to it. The company was out of Tacoma (where I lived for four years). 

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This photo was posted to Flatfendering Aficionado Monthly’s FB page: https://www.facebook.com/groups/502884336980336/permalink/780325609236206

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Originally Posted April 6th, 2013: This rare brochure details a panel wagon modification for the CJ-2A. It was created and sold through the S & B Corporation.
s-b-corporation-panel-truck-from-cj2a-brochure1-loress-b-corporation-panel-truck-from-cj2a-brochure2-lores

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1964 Gladiator Camper Poster on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1964 2’x3′ poster might interest a Gladiator collector. It is form number 64-05.

View all the information on ebay

1964-gladiator-camper-poster

“Item: Very Rare, Vintage, Original “Jeep Gladiator Camper” Automobile Dealer Sales Brochures Window/Wall Poster. 24″ x 36″ in Size. Rare Saved Paper History… Must have for the Serious Car Collectors! Does have some Fold/Edge Separations.

Year: 1960s Era

Condition: Vintage, Original, Used with Signs of Age and Wear, Please Review Photos for more Details. Lot Rated 8/10 for Condition. See Photos.”

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Willys-Overland Ads in Collier’s Magazine 1941-1946

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This ad shows one of those odd instances when an ad appears in Collier’s that I have yet to find in the Saturday Evening Post. This happened a few times during the 1940s. Here’s a color version fo the ad, published May 04, 1946 (note that the ad continues the ‘Get a Jeep’ Campaign):

1946-05-04-colliers-4-in-1-jeep

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Originally Published 03/10/2019: I spent some time searching for and assembling these Collier ads into two directory graphics, similar to the Saturday Evening Post graphics (updated in the post below). Unfortunately, the only archive I could find scanned them in black and white. And, the archive was missing some issues, so I suspect there were a few more published than shown below. Still, there are some differences between the ads, sometimes as small as changes in a few words of text, make these images useful for research.

1941-1943-colliers-images-650px

1944-1946-colliers-images-650px

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1946 CJ-2A Prineville, OR $15,000

• CATEGORIES: Advertising & Brochures, CJ-2A, Features This site contains affiliate links for which I may be compensated.

UPDATE: Thanks to Claus and his brilliant memory, we have another example of a Capstan winch on the back of a Raymond Concrete Jeep. In this case, I had posted it back in 2010.  Raymond Concrete was formed in 1897, but went bankrupt in 1989.

Here’s the image:

A seller on eBay recently had one of these rear mounted PTO winches for sale. It, too, was from the Raymond Concrete company.

pto-capstan-ebay

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Originally Posted October 7, 2021: David shared this CJ-2A for sale in Prineville. He asked if I had ever seen a capstan winch mounted on a rear PTO gearbox like this one. I said I hadn’t. Moreover, the special equipment brochure for the capstan only shows it being used on the front (see brochure below). So, does anyone know whether the capstan was marketed for the rear PTO gearbox? Or was this more likely a custom setup?

capstan-winch-brochure2

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Anyway, here’s the jeep in Prineville:

https://bend.craigslist.org/cto/d/powell-butte-1946-original-cj2a-willys/7389633842.html

“Paint original(faded) No rust, No dents, No body repairs. Good top and doors. Runs and drives good. PTO winch, PTO rear capistan(very rare) Tow bar & hubs. All running gear original and operational.”

1946-cj2a-prineville-or44 1946-cj2a-prineville-or55 1946-cj2a-prineville-or66

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Chris’ Unusual 1960(?) Jeep Calendar Find

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: Here’s the YouTube version. There’s background music that might offend the DCMA, so not sure if YouTube will keep the video live or not (They’ve taken down another video of mine for background music — music that happened to be playing in the car at that time of the video).

UPDATE: I’m not sure if this will work for everyone or not. I worked on my MacBook Pro and on my iPhone. I can upload to YouTube later today, which should make it more speedy to load (it takes a short time to load before playing.

Check out this unusual hanging and spinning jeep calendar that Chris found on Facebook. It’s not an easy calendar to read, nor is it all that practical, but it’s certainly a rare jeep item! Given it shows that January 1st fell on a Friday, this appears to be from 1960.

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1943 Ad Highlighting the Go-Devil Engine

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: The eBay seller sent me the wrong ad and doesn’t know what happened to the ad shown below. So, we may never know the dates or publisher of this ad.

I can’t remember running across this two page magazine ad highlighting the Go-Devil engine. I bought it off of eBay.

1943-2-page-ad-go-devil-ad

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San Angelo Die Casting and Manufacturing Products For the Jeep

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Texas’ San Angelo Die Casting and Manufacturing company was founded by Raymond V. Hart, according to a May 23, 1998, obituary in the Fort Worth Star-Telegram. The company manufactured a wide range of inventions, from nut shellers used as far south as Brazil to jeep products as evident below.

One of the more unusual products was this jeep trailer. Somewhere in the eWillys archives is an actual example of one of these trailers. I thought it was a custom concoction, but clearly it wasn’t.

san-angelo-tex-trailer-gun-holster1 san-angelo-tex-trailer-gun-holster2

The company’s main jeep-oriented product was gun racks (the firm produced both jeep and non-jeep gun racks). This hard-to-find brochure from the San Angelo Die Casting and Machine Company explains why there are a number of jeeps with similar gun racks in them. That “No. 20” model is particularly prevalent in jeeps.

sanangelo-gun-rack-brochure1

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