Advertising & Brochures Research Archives

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Circa mid-1940s Photos of Jeep Dealership **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on Ebay.

Given the lack of other models and the early signage, these early jeep dealership photos were likely taken between 1945 and 1947. At first I thought the dealer has signs in the window, but I think the “signage” is actually window paint images (note the different fonts used for ‘JEEP’ in the window images). There is a nice early OFFICIAL 1946 “J” signage on the front of the building.

“I believe upsate new york, love the mobil oil gargoyle sign as well.”

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1960s Harris Manufacturing Top and Doors

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: The October 1962 issue of Four Wheeler Magazine included an ad for the Harris top and doors, along with an article.

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Originally Posted October 07, 2017: Here’s a rare Harris Dura-Door one-page brochure on eBay. This fiberglass half door produced out of Bakersfield, California, for CJ-5s was also advertised in Four Wheel Magazine (see ad at bottom).

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This ad appeared in several Four Wheeler issues, including the June 1966 issue. I’d have to guess that by 1966, Harris had dropped its soft top product and focused on the dura-doors for jeeps.

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Kelly Manufacturing’s Safari and 23-Series Tops

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: The September 1962 issue of Four Wheeler included a full page ad for its new hardtop and half-top designs. The magazine included both a full-page ad and a short article. Given this info, it looks like the top redesign was introduced during the summer of 1962.

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Originally Published July 7, 2020: Sometime in the early 1960s, Kelly Manufacturing altered the design of its angular full and half hardtops. The new tops eliminated some of the horizontal bevels and the flat back design for a slightly more elegant design; but, the tops did retain the angled top-side that was so recognizable (As I don’t have much knowledge on any interior changes, this post will stick to the major exterior differences) (See Kelly’s connection to Beck and Kemco and an early Kelly brochure) (Also see CJ-3B page Beck and Kelly histories)

Interestingly enough, Kelly branded the Flatfender  tops as 23-series, but not the CJ-5 tops. Here’s a 1962 Kelly brochure that highlights a wide variety of the rear-angled design for both the CJ-5 and the flatfenders, along with the model numbers:

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To make the differences more clear, let’s take a look at the early Kelly design (these early hardtops were also marketed by the Berg’s as JeepKing hardtops). Notice the horizontal bevels along the driver’s side rear and on the rear latch. Also note the flat vertical back of the hardtop.

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Year? Dictograph Ad Featuring Willys-Overland on ebay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad cites Willys-Overland’s use of the Dictograph as part of an advertising campaign. Given the war references, this was likely printed between 1942-1945.

View all the information on eBay

“This is a vintage original ad, not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and 1/2 by 14 inches”

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Late 1940s(?) Ad For Lewis Auto Service

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Mike spotted this ad posted by Andy Fuhrman on Facebook. I’d guess it is a late 1940s ad from a Dansville, Virginia, newspaper.  It seems an odd promotion. Is the wink by “Lewis” supposed to mean that you can bet on the jeep breaking down, so bring it in for service today?

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1957 CJ-3B Key Chain on eBay

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

UPDATE: Claus confirmed this is from San Salvador (and no South Africa as I thought it might be).

View all the information on ebay

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“WILLYS MB Ford Jeep – vintage keyring / keychain – El Salvador 1957

vintage keyring / keychain of a WILLYS MB Ford Jeep
standardized design for the United States and other Allied forces in World War II from 1941 to 1945

from a dealer in El Salvador: Salva Jeep Omnimotores SA – San Salvador
made in 1957”

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1956? Willys Export Military Vehicle Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: I received this in the mail. It’s a surprisingly hefty booklet!

I had just enough time to win this brochure on eBay Sunday. It’s 52 pages. Willys even offered a DJ-3A for the military. I’m guessing this is a 1956 brochure, as it includes the CJ-6 and DJ-3A, but not any FCs.

Below are the seven pages posted on the eBay auction (it will be a while before I can scan this).

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1950 Willys Dealer Day Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here’s another example of this brochure on eBay

View all the information on eBay

“Illustrates and Details;
An original part color folder sent to Willys-Overland dealers to announce the “Dealer Day”; a celebration designed to help dealers better promote their product.
Shows some of the models that were available – 4 trucks.
Excellent condition piece – perfect for Willys-Overland literature collectors.
Approximate size; 5″ x 7″; 12 Pages, printed in the USA.”

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