This photo shows the full set of 18 Willys Motors Mailer Tri-Fold Brochures for the year 1960. I have most, but not all of them. I did not expect that these would sell for $160 on eBay late last week!
Advertising & Brochures Research Archives
1960 San Juan Rockies Jeep Cavalcade Brochure
UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:
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UPDATE: (See the 1959 Cavalcade brochure here).
Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!
This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?


1960 Truck Ad + Drawing for Trips to Japan
I thought this ad was interesting, as it promoted the chance to win two free trips to Japan, an offer that probably had little appeal, other than in Hawaii.It was published in the March 12, 1959, issue of the Hawaii Tribune-Herald.
November 1953 Willys Motors Ad on eBay
This understated 1953 post-Kaiser-purchase ad was published in the November issue of The American City Magazine.
View all the information on ebay
“953 WILLYS MOTORS UTILITY VEHICLES SALES ART AD
AUTHENTIC MAGAZINE ADVERTISING.
OVERALL PRINT AREA IS 7 X 10 INCHES.
IN GOOD CONDITION.”
Creeper’s Jeep by Hardie Gramatky on eBay
UPDATE: I found this article that highlights the inspiration behind the book Creeper’s Jeep. It was published in the Bridgeport Post on August 22, 1948:
The book is still available on eBay, but they aren’t cheap: https://www.ebay.com/sch/i.html?_from=R40&_trksid=p2380057.m570.l1313&_nkw=%22creeper%27s+jeep%22&_sacat=0
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Originally published May 18, 2016: This book was listed on eBay.
“This listing is for a vintage book entitled “Creeper’s Jeep” by Hardie Gramatky. It is a cute story about a guy who owns this jeep that wants to share it with his family. They do not take to the idea at first but after a few incidents decide to give it a try. Great illustrations: see pictures. Former library copy with some of the usual markings.”
Jeep Camper Ads
Since we are on the topic, here are a few different jeep-camper ads from 1969/1970.
The ad below was published in the May 21, 1969, issue of the Courier Journal out of Louisville, Kentucky. This ad included Jeep’s 2-Car Cars ad campaign:
This third-of-a-page ad appeared in the August 7, 1969, issue of the Napa Valley Register out of California:
This much smaller ad appeared in multiple newspapers across the country. This screen shot is from the August 13, 1969, issue of the The Times Recorder out of Zanesville, Ohio:
Circa mid-1940s Photos of Jeep Dealership **SOLD**
UPDATE: **SOLD** Was on Ebay.
Given the lack of other models and the early signage, these early jeep dealership photos were likely taken between 1945 and 1947. At first I thought the dealer has signs in the window, but I think the “signage” is actually window paint images (note the different fonts used for ‘JEEP’ in the window images). There is a nice early OFFICIAL 1946 “J” signage on the front of the building.
“I believe upsate new york, love the mobil oil gargoyle sign as well.”

1960s Harris Manufacturing Top and Doors
UPDATE: The October 1962 issue of Four Wheeler Magazine included an ad for the Harris top and doors, along with an article.
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Originally Posted October 07, 2017: Here’s a rare Harris Dura-Door one-page brochure on eBay. This fiberglass half door produced out of Bakersfield, California, for CJ-5s was also advertised in Four Wheel Magazine (see ad at bottom).
This ad appeared in several Four Wheeler issues, including the June 1966 issue. I’d have to guess that by 1966, Harris had dropped its soft top product and focused on the dura-doors for jeeps.
Kelly Manufacturing’s Safari and 23-Series Tops
UPDATE: The September 1962 issue of Four Wheeler included a full page ad for its new hardtop and half-top designs. The magazine included both a full-page ad and a short article. Given this info, it looks like the top redesign was introduced during the summer of 1962.
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Originally Published July 7, 2020: Sometime in the early 1960s, Kelly Manufacturing altered the design of its angular full and half hardtops. The new tops eliminated some of the horizontal bevels and the flat back design for a slightly more elegant design; but, the tops did retain the angled top-side that was so recognizable (As I don’t have much knowledge on any interior changes, this post will stick to the major exterior differences) (See Kelly’s connection to Beck and Kemco and an early Kelly brochure) (Also see CJ-3B page Beck and Kelly histories)
Interestingly enough, Kelly branded the Flatfender tops as 23-series, but not the CJ-5 tops. Here’s a 1962 Kelly brochure that highlights a wide variety of the rear-angled design for both the CJ-5 and the flatfenders, along with the model numbers:

Sere more information here: http://www.ewillys.com/2017/09/19/1962-kelly-hardtop-brochure/
To make the differences more clear, let’s take a look at the early Kelly design (these early hardtops were also marketed by the Berg’s as JeepKing hardtops). Notice the horizontal bevels along the driver’s side rear and on the rear latch. Also note the flat vertical back of the hardtop.
Year? Dictograph Ad Featuring Willys-Overland on ebay
This ad cites Willys-Overland’s use of the Dictograph as part of an advertising campaign. Given the war references, this was likely printed between 1942-1945.
View all the information on eBay
“This is a vintage original ad, not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and 1/2 by 14 inches”

























