This is the final press release from the July 1945 press release kit. Customers could rest assured, according to the release, that the new peace jeep would “embody many comfort facilities” compared to the war-time jeep.
Advertising & Brochures Research Archives
Willys of Indiana Matchbook Cover on eBay
The starting price on this matchbook is $49.99. Note the illustrative details of the jeep, including bows+holders and a rear pto.
View all the information on eBay
“Jeep Willys Matchbook Indianapolis Indiana Vintage Rare Dealership 40’s?. Condition is “Used”. Shipped with USPS First Class. This is old and used. The colors and advertising are beautiful! No matches. What you see is what you get.”
1947/48 Willys Jeep Brochure from Switzerland
This double-sided brochure is printed in French on one Sid era German on the other. The only driver shown in the pics is a woman at the helm of the CJ-2A. Given the vehicles pictured, my guess this was printed in 1947 or 1948. The paper is extremely thin, so I’m surprised this one survived.
July 1945 Press Release E
July 1945 Press Release Photo #1
2 Circa 1970? Brochures From Switzerland
Titled Geschlossener Jeep fur Sommer und Winter, these two brochures came from Switzerland. The majority of the images show configurations for the CJ-6, but a CJ-3A looking jeep is shown as is a CJ-5. You can see one brochure has “72” written on it, which *might* be a reference to 1972? Those seem like some nice configurations of well-built tops.
July 1945 Press Release D
July 1945 Press Release C
1958 ‘Jeep’ Calendar w/FC-170 on eBay
This vintage calendar featuring an FC-170 looks in good shape. It’s priced at $29.95 w/ free shipping.
No Updates Wednesday
I don’t know where Tuesday went … I’m still looking for it. Needless to say, I didn’t get any updates done for Wednesday. However, I did get some cool brochures in the mail from Switzerland. Here’s a sneak peak.

















