This was listed on eBay, but didn’t sell. The form number is DM59-9 and the calendar matches the year 1960 (including that year’s leap year). This can also be made into a mobile.

“THIS AUCTION IS FOR A COMPLETE, RARE, ORIGINAL , USED, (1955?) WILLYS JEEP SALES/DEALER CALENDAR.

THE CALENDAR CAN BE BUILT INTO A HANGING ORNAMENT OR AS A DAILY DESK CALENDAR. THE CALENDAR ALSO HAS COLORED DRAWINGS OF THE WILLYS CJ5, PICKUP, UTILITY WAGON AND FC-170.

GOOD COLOR AND GRAPHICS. VERY GOOD CONDITION OVERALL. SOME PERFORATION SEAMS ARE LOOSE IN PARTS, BUT CALENDAR IS COMPLETE AND IN ONE PIECE.

MADE FOR THE WHYCO COMPANY, PA.”

This brochure doubled as a dealer poster. When unfolded it measures 22″ x 17″. The brochure is dated 1961, which was several years before the company introduced it’s Orrville produced hardtops.

This is the folded front:

This is the folded back:

The brochure opens vertically, revealing this “Sell Power” page.

The brochure then opens horizontally, revealing this page:

The brochure opens horizontally one more time:

This is how the back looks fully unfolded: Continue reading →

UPDATE II: A big thanks to Graham for sharing this early brochure on the Hotchkiss licensed CJ-3B for the growing Hotchkiss CJ-3B thread.

=============================

UPDATE (Originally posted in Feb 2020): I’ve combined multiple Hotchkiss brochures into one post, along with some better pics.

1. This first brochure might be the earliest? I only have the front page. It was posted to eBay back in 2020:

“A rare original Hotchkiss Willys Jeep brochure undated c1950’s with French text. Brochure is very small format 4pp fold out illus in line drawings, no photos and is in very good condition.”

2. This Hotchkiss CJ-3B brochure appears to have been made in coordination with the Willys-Overland Export company, as some of the imagery and design is similar. Given the CJ-3B was considered the “New Jeep”, I’d say this brochure must have been published in 1953. Note the engine.

Below is the French version of the brochure, which is on eBay. The one below that is one from my collection.

3. Now, compare the one above to the one below. As you can see, there are similarities and differences:

Continue reading →

I accomplished a good deal of wiring yesterday, with more to do. We got a 7-day heatwave (+100 temps) coming in a couple of days, so I’m going to try to get as much done as I can before the shop is too warm.

I won this service station brochure off of ebay. I’d never seen another one. The folded brochure measures 11″x4.5″, then folds out to 22″x17″. The Form Number is SF-11-57-X.

Here’s the front of the unopened brochure.

Here is the back:

The brochure opens vertically first:

It then opens horizontally:

Part of the brochure then folds down to reveal this fully opened page: Continue reading →