Many thanks to Glenn Byron for sending me a box of documents to share with everyone. Some of the docs, like the one below, are copies made for Glenn by Dave Antram. So, thanks to Dave as well. This is Volume four, Issue number 1.
Advertising & Brochures Research Archives
1959 Seasons Greetings Calendar for 1960
This was listed on eBay, but didn’t sell. The form number is DM59-9 and the calendar matches the year 1960 (including that year’s leap year). This can also be made into a mobile.
“THIS AUCTION IS FOR A COMPLETE, RARE, ORIGINAL , USED, (1955?) WILLYS JEEP SALES/DEALER CALENDAR.
THE CALENDAR CAN BE BUILT INTO A HANGING ORNAMENT OR AS A DAILY DESK CALENDAR. THE CALENDAR ALSO HAS COLORED DRAWINGS OF THE WILLYS CJ5, PICKUP, UTILITY WAGON AND FC-170.
GOOD COLOR AND GRAPHICS. VERY GOOD CONDITION OVERALL. SOME PERFORATION SEAMS ARE LOOSE IN PARTS, BUT CALENDAR IS COMPLETE AND IN ONE PIECE.
MADE FOR THE WHYCO COMPANY, PA.”
1961 Meyer Plow Dealer Brochure & Poster
This brochure doubled as a dealer poster. When unfolded it measures 22″ x 17″. The brochure is dated 1961, which was several years before the company introduced it’s Orrville produced hardtops.
This is the folded front:
This is the folded back:
The brochure opens vertically, revealing this “Sell Power” page.
The brochure then opens horizontally, revealing this page:
The brochure opens horizontally one more time:
This is how the back looks fully unfolded: Continue reading
1970 Jeep Corp General Products Brochure on eBay
The Jeep Corporation General Products Division eventually became AM General. This 1970 brochure showcases a variety of vehicles offered, but also included a brief history, including a few diagrams of FJs. However, they mislabeled an FJ-3 as an FJ-3A. Also, it’s nice to see the difference between an FJ-6 and an FJ-6A.
View the whole brochure here (for sale for $99).
Here’s the FJ page, including a closeup:
Hotchkiss CJ-3B Brochures
UPDATE II: A big thanks to Graham for sharing this early brochure on the Hotchkiss licensed CJ-3B for the growing Hotchkiss CJ-3B thread.
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UPDATE (Originally posted in Feb 2020): I’ve combined multiple Hotchkiss brochures into one post, along with some better pics.
1. This first brochure might be the earliest? I only have the front page. It was posted to eBay back in 2020:
“A rare original Hotchkiss Willys Jeep brochure undated c1950’s with French text. Brochure is very small format 4pp fold out illus in line drawings, no photos and is in very good condition.”

2. This Hotchkiss CJ-3B brochure appears to have been made in coordination with the Willys-Overland Export company, as some of the imagery and design is similar. Given the CJ-3B was considered the “New Jeep”, I’d say this brochure must have been published in 1953. Note the engine.
Below is the French version of the brochure, which is on eBay. The one below that is one from my collection.
3. Now, compare the one above to the one below. As you can see, there are similarities and differences:
1951? Truck Postcard on eBay
Based on the grille, I’m guessing this one is from 1951. Is there any other advertising describing the truck as a “Jumbo pick-up”?
View all the information on eBay
“GOOD COLOR AND GRAPHICS. VERY GOOD CONDITION OVERALL.
THE NAME “HOWARD L. APPLEGATE” IS STAMPED ON IT.
A RARE AND ORIGINAL PIECE OF WILLYS JEEP SALES LITERATURE”
1957? Jeep Parts Postcard on eBay $4.97
This rarely available postcard popped up on eBay the other day. Given the grilles on the wagon and truck, plus the FC-170 pictured, I’d say this is a late 1957 postcard.
View all the information on eBay
“ITEM: c1950 Jeep “PARTS” – Original Car Dealer Sales Brochure / Card
DIMENSIONS: About 8 x 5 inches having 1 pages.”
1957? Willys Export Family Model Line
I snagged this rare 40+ page brochure off of eBay. I am guessing that this was printed before the FC-170 was introduced in the summer of 1957, because the FC-170 page was a drop in page without a page number.
One aspect of this I found interesting was that the brochure leads off with the CJ-3B, which wasn’t something happening in the US domestic brochures, where the CJ-5 was more likely to be published first. Also, the last page shows an “Authorized Service & Genuine Parks logo I can’t remember seeing on brochures or signs.
Finally, these scans aren’t quite as nice as others I have done. The scanning app I was using was forcing me to begin paying a monthly fee of $10/mo and I wasn’t interested in doing that, so I’ve been experimenting with other scanning apps, but having found anything that thrills me yet.
1957 Willys Export Service Station Brochure
I accomplished a good deal of wiring yesterday, with more to do. We got a 7-day heatwave (+100 temps) coming in a couple of days, so I’m going to try to get as much done as I can before the shop is too warm.
I won this service station brochure off of ebay. I’d never seen another one. The folded brochure measures 11″x4.5″, then folds out to 22″x17″. The Form Number is SF-11-57-X.
Here’s the front of the unopened brochure.
Here is the back:
The brochure opens vertically first:
It then opens horizontally:
Part of the brochure then folds down to reveal this fully opened page: Continue reading
Australian CJ-3B Brochure on eBay
The seller wants $40 (plus shipping) for this beat up four-page brochure, but it does seem a rare one. Given the included picture of the pen, I’d say this is about 8.5 x 11 when unfolded fully.



































