Here’s a shoutout to Barney for the Kaiser Willys Newspaper seen at top.
Advertising & Brochures Research Archives
1955 Willys 4-Wheel Drive Fire Truck Brochure
I got a great deal on this hard-to-find Fire Truck brochure on eBay last week. This is form W-240-5.
1956 Blackhawk Jeep Jack
UPDATE: This brochure originally appeared on eBay in 2013. This image recently popped up on Facebook along side an actual Jack. So, I’ve included that image with this 1956 Brochure:
“Year: 1956
Type: Original Print Ad
Grade: Very Fine ++
Authentication: Dual Certificates
Image: Two-Color
Approximate Size (inches): 7.75 x 11
Approximate Size (cm): 20 x 28
Description and Condition
This is an original 1956 two-color print ad for the Jeep-Jack, from the Blackhawk Manufacturing Company in Milwaukee, Wisconsin.
1958-1960 Cutlas Power-Lock Brochures
UPDATE II: This version of the Power-Lock brochure was posted to eWillys in May of 2023.
I hadn’t seen this version of the Cutlas Power-Lock brochure. Given the 1959 date, this is likely one of the earliest Power-Lock brochures. This brochure doesn’t not include a form number.
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UPDATE April 16, 2020: The bottom brochure examples show a brochure from 1958, probably Cutlas’ first one. You’ll note that the brochure (and the hub itself) was branded “Power-Lock”. However, the 1960 brochure (shown just below this text) lacks any “Power-Lock”branding. Perhaps someone else knows why, but I can find no reason why. Maybe there was some concern about whether the patent would be awarded? (It wasn’t awarded until 1962).
1960 Cutlas Hub Brochure:
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Originally posted Feb of 2019:
This Power-Lock was the first hub patented (1958), copyrighted (1958), and sold under the Cutlas brand. As I mention in my Free-Lock article, for reasons unknown, the president of Free-Lock became the president of Cutlas. Even more curious, the last two model of Free-Lock hubs were WL-57 and WL-58.
And, what was the Initial model of the first Cutlas hub you ask? That would be WL-6, shown below (1958 Cutlas Hub Brochure):
Warn Overdrive Catalog from the late 1960s (?)
UPDATE: This was originally posted in 2012, but it’s worth a repost.
Dad never had an overdrive in his jeep, but did have this catalog (No. 1842). I suspect he built a few of these for Al Carroll.
I’ve attached a few random pictures below, but the PDF link includes all the pages and is downloadable to your computer.
1950 Jeepster and Wagon Ad Mats by Congress Electrotype
I bought these two items off of eBay. If I understand correctly, these are mats, produced by the Congress Electrotype Company, were formed from an original engraving. They were then placed wrapped onto a cylinder with other mats to form a newspaper (or magazine?) page. A metal mold is then created from that, which is used to print the pages.


I had erroneously assumed when purchasing them that they would be thick, heavy metal plates (before I understood how the process worked), but they are actually extremely light and pliable. I assume these were extras, never used? They may be a paper mâché of some type (they are that light), which was one of the processes historically used, or something similar,
I’ve taken pics from above and at an angle to show the depth. I have to say that I’m not really sure these were worth buying, but I doubt many survived (these are the first I’ve ever seen anywhere).
This wagon ad is 10″ tall by 6″ wide:

I was able to locate an example of this ad, but it’s a poor example (If you have a newspapers.com subscription, you’ll be able to see it more clearly):
1956 Bestop Brochures on eBay
These are likely some of the first brochures produced by Bestop. Here’s a look at the company’s history.
View all the information on eBay

These are fabric swatches:
This is a 1956 price list:

1957 Kurland Rear Bumper Brochures
UPDATE: **SOLD** Was on eBay.
I don’t remember specifically seeing these bumpers, but I suspect a review of the truck and FC categories would reveal some.
1957 Scheneker Snow Plow Brochures
These 1957 Scheneker Iron Works snow plow brochures sold for $29 on eBay this weekend, more than I thought they’d go for.

Arps Snow Plow Brochures
This set of 1957 Arps snow plow brochures sold on eBay this weekend for $12.50. Learn more about Arps/Blackhawk plows here.




























