Steve shared this ad for Proto Tools that included a Jeep. It appeared in the March 1953 issue of Mechanix Illustrated.
Advertising & Brochures Research Archives
Kaiser Jeep Automatic Transmission Service Guide
Maury spotted this one. It was on eBay (sold for $17.50). This 1979 guide seems a clever way to diagnose transmission problems.
“”Kaiser Jeep Corporation Automatic Transmission Circular Slide Rule Calculator” by the writers and illustrators of Kaiser Jeep Corporation, Toledo Ohio. No Copyright data; research indicates Kaiser Jeep used Borg-Warner transmissions at least 1970-1972 – probably longer. Here is a guide for use while servicing those transmissions. Kaiser Jeep published the wheel as a Mechanic’s tool, and as an advertising piece, for their dealers selling retail product in that era. Note – the photos you see are of this mechanic’s tool and advertising piece – no ‘Stock Photos’.
A tight firm clean double-wheel ‘slide rule’ calculator in tan/black, unmarked, a trifle darkened after a half-Century on a shelf. 7 1/4″ in diameter; the inner wheel is 5 1/2″ in diameter.
A guide to when service is required on these transmissions;
The order in which the tests should be made;
The reverse shows the Pressure Levels, where the Transmission selector (gearshift) should be place and what RPM or MPH should be utilized in those tests;
Speeds at which downshifts should be made.
A solid clean circular slide rule – lots of data on the reverse. Direct from a postwar Jeep dealer’s library. No mustiness, No smoke smell. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers. “
1957(?) How to Use 4 Wheel Drive Booklet
This 4 Wheel Drive Booklet was likely produced between 1955-1957. An accompanying order form (seen at the bottom) suggests it was likely a 1957. The booklet was assigned form W-640. It’s not in the best of shape, but it also wasn’t very expensive.
The is a much better version of this booklet as compared to the earlier version from 1952.
1956 DJ-3A Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
Maury spotted this DJ-3A brochure, form number W241-6.
“You are bidding on an old and original undated 8 1/2 x 11″ folder that is advertising the Jeep Dispatcher. It is in excellent condition with some minor storage stress.”
‘Jeep’ Combat 6 Brochure on eBay
I hadn’t run across this Combat 6 brochure. You can learn more about the Combat 6 here.
View all the information on eBay
“Soft Cover
c. 2 pages
Condition: Fair, light pencil writing at the bottom of brochure, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”
Willys Audio-Visual Unit Brochure **Status Unknown**
UPDATE: Status Unknown. Was $17 + $10 shipping.
My guess is that this Australian produced brochure was probably released circa 1955.
“Soft Cover
c. 5 pages
Printed in USA.
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”
I’ve flipped the top image below to make the text easier to read:
1957 ‘Jeep’ Vehicles Help Fight Disease Brochure on eBay
Here’s another rare ‘Jeep’ Vehicles Help Fight Disease Brochure, form number MFS-8-57-X. You can view the whole brochure here.
Australian CJ-3B Brochure on eBay
This is a seven page brochure, but only a couple pages were scanned for the eBay auction. This is roughly $24 USD (which includes shipping) at the current price.
1950’s Truck Brochure from Australia **SOLD**
UPDATE: **SOLD** Was on eBay.
I haven’t seen a similar version of this brochure for the US market.
“Soft Cover
2 pages
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.
“4-wheel drive Willys Jeep Australia’s Most Versatile 1 Ton Truck Model 6-226, 6 Cyl. “Super Hurricane” Power, Bodies to Buyers Specifications, Made in Australia, ‘If It’s not a Willys… It’s Not a ‘JEEP’ 4-Wheel Drive Truck!'” Brochure with specs.
Scheneker Iron Works Snow Plow Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
Maury spotted this one. Listed as a 1943 Ad, this clearly was a post war ad. The first clue is the CJ looking grille. The second clue is the suggestion that folks could find a plow at their “Jeep Dealer”. It’s likely a late 1940s brochure, as it has shown up in late 1940s Willys-Overland Special Equipment booklets.




















