This article appeared in the Miami News on October 09, 1956. That seemed a late date for an “introductory” announcement. The article highlighted the low operating cost, the 30,000 mile maintenance guarantee, the four body styles, and the wide range of duties the new jeep could perform.
DJ-3A Research Archives
1949 CJ-3A/DJ Baltimore, MD $10,500
Listed as a 1949, this 2WD jeep is probably a DJ-5 with a CJ-3A body on it.
https://philadelphia.craigslist.org/cto/d/baltimore-1949-willys-jeep-must-see/7141306361.html
“1949 Willys Jeep – must see, garaged. Runs and looks great for 71 year old vehicle! Titled as a 1965 for this is when it was released to the public. Has mount for machine gun. Also have soft top. Military plates on dash. Have to see to appreciate. New battery. Also comes with soft top. Windshield also folds down. Come with new exhaust system, which was just installed! $10,500 or best offer. Prefer cash deal but also may entertain trades. What do you have? Please come and inspect, you can drive it home! Looks and runs great.
Also, includes a tow bar that mounts to the front bumper…so drive it home or tow it home!!”
January 1956 DJ-3A Jeep Dispatcher Introduction
The article suggests that the Jeep Dispatcher only came in three models, with one listed as a “basic model with or without a top”. The marketing department must have decided that the single model with or without a top was better off as two models distinct models.
On the same page as the Dispatcher article was an ad for multiple jeep dealers in the Pittsburgh area. The new ad included the DJ-3A with the fiberglass-reinforced hardtop.
1962 DJ-3A Juliustown, NJ **SOLD**
UPDATE: **SOLD** Was $999.
This parts DJ-3A has quite a bit of rust. But those hubcaps look in great shape. It amazes me that all four are still on the jeep!
“this rare barn find has all the rare parts a dj3a jeep should have correct 3 speed on column/60/40 bench seat/defroster on windshield/correct hard top w/doors/front straight axle w/correct rims w/hub caps/vin tag,comes w/bill of sale,pick up in Pemberton NJ”
1962 DJ-3A Surrey & Parts 2A Kailua, Oahu, HI $3500
This DJ-3A has had a little body work, but looks to formerly be a DJ-3A Surrey given the footman loops on the front fenders.
https://honolulu.craigslist.org/oah/pts/d/kailua-1962-willys-jeep-willys/7138331536.html
“1962 Willys 2 wheel drive with rebuilt original 4 cylinder motor
1948 Willys Jeep chassis 4 wheel drive rebuilt v6 Buik motor
$3500 firm for both
Parts only”
1956 Koenig Brochure for the DJ-3A Dispatcher
This was a surprising find. Bulletin 256 by Koenig touted add-ons for the DJ-3A. I can’t imagine many DJ-3A owners purchased a winch. I can’t think of any DJ-3As that I’ve seen with a body extension either.
Year? DJ-3A Bremen, GA $1500
Not sure how much value is here.
https://www.facebook.com/marketplace/item/2680099778939849/
“1940s Willy DJ3A 2wd dispatcher Jeep. Has engine and transmission. Has column shifter but not hooked up. Body has obvious rust and not currently running.”
1958 DJ-3A Roosevelt, MN $3400
This has a few DJ-3A parts on it. Given the column shift, this could have been a convertible. It’s still 2WD.
https://www.facebook.com/marketplace/item/544927796452107/
“1958 Willy’s jeep with a 283 bored 40 over with small cam aluminum intake Holley 600 Vac carb 350 turbo transmission 8inch ford with mini spool 50miles on new motor 2 wheel drive title in hand”
1960 DJ-3A Surrey(?) Fort Worth, TX $5700
Given the windshield handles, this might have been a Surrey.
https://www.facebook.com/marketplace/item/626283744631982/
“1960 Jeep Surrey, rare vehicle, only 1420 made between 1960-1965, original 4 cylinder flathead runs great, you have to see in person, it’s a put back to original project but has good bones to build on, a restored one like it sold for $48k, don’t have the time or $ to do it”
August 1962 Article on Hatari Dispatcher/Universal Tonka Toys
As reported in this post, in 1962 the Tonka company launched the jeep models many of us owned as kids (and some of us still own as adults). It didn’t take long for Tonka to introduce specialized packaging as well. The August 1962 issue of Playthings Magazine highlighted three different Dispatcher Tonka Toys, with Hatari-themed boxes, that were for sale in the lobby of movie theaters while Hatari played in theatres.
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