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1944/45(?) Berg’s ‘King of Jeeps’ Brochure

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

This Berg’s brochure is interesting in that it contains no references to the CJ-2A or a civilian jeep, suggesting that it came out between 1944-1945 (to me it looks a little earlier than this Berg mailer). Within the flier, Berg claims Berg Truck & Parts Co. was begun in December of 1942 to sell JEEPS. He also notes that the company had appeared in news reels, magazines, and Life Magazine.

Here’s the front page of the brochure:

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This is the back page. 1945ish-bergs-king-of-jeeps-brochure-2-lores

When opened, you’ll find this third small page. Since Berg is offering standard jeep parts for sale, it can be assumed that this flier is at least from 1944. Note the trailer chassis ad, too.1945ish-bergs-king-of-jeeps-brochure-3-lores

When flipped over, the brochure offers an array of Ford, Willys, and Bantam jeep parts.

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When fully opened, there are even more military-related parts, but no word of civilian parts:

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This is how the back looks when fully opened.

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Interestingly, while Berg’s Truck Parts may have opened in 1942, Berg didn’t receive any jeeps until November of 1943 and it was only 16 jeeps (likely aall were prototypes). Here’s a report of those first jeeps from the November 27,1943, issue of the Chicago Tribune:

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A month later, in December of 1943, this press photo showed the ‘King of Jeeps’ himself Hyman Berg loading up one of those jeeps, a Bantam BRC-40:

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Wilensky Auto Parts’ Ford GPs

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Old Images • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: The press photo at bottom appeared in the January 24,  1944, issue of the Minneapolis Morning Tribune (seen below). It seems that Harvey Wilensky must have also won a bid for jeeps about the same time as Hyman Berg did.

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Originally Posted November 16, 2013: This photo shows a lineup of surplus Ford GPs for sale. The selling price: $750 at Wilensky Auto Parts in Minneapolis, Minnesota.

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Only This Update Monday

• CATEGORIES: Features, videos • TAGS: This site contains affiliate links for which I may be compensated.

Updates will resume Tuesday morning.

In the meantime, Bill shared this video by Nick. In it, he obtains a ran-when-parked jeep, only to discover that a ‘2-hour’ repair job took a little longer than he planned. This is always the danger of a ran-when-parked jeep. Note that this has a rare Worman half-cab.

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1951 Brochure: Power! … Where It Counts!

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1950 or 1951 brochure focuses on the main 4WD vehicles offered by Willys-Overland, including the 4WD Sedan Delivery, he 4WD Truck, the 4WD Station Wagon, and the CJ-3A Universal Jeep. There is no form number on it. I’m dating this as 1951 because 1) it doesn’t mention the f-head being ‘new’ and 2) the 1950 truck and wagon brochures are more colorful and larger, whereas the 1951 brochures feel a little more subdued in their use of color.

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1944 Article on the Burma Jeep Trains

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

The article shares information on why the GI’s had to use jeeps on the tracks and the dangers they faced. The photo is from a later newspaper.

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January 31, 1945, in the Evening Sun, Baltimore, Maryland.

From the Tucson Daily Citizen, October 23, 1944:

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1944 Photo Angelo Tempesta Sleeping on Jeep on eBay

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

This photo shows jeep driver Angelo Temesta sleeping on the hood of his jeep.

View all the information on ebay

“For sale is an Original WW2 US Army Press Photograph of a named Solider Sleeping on Jeep Willys in St. Lo France, dated July, 1944. Measures 5″ x 7″. There is wear and a creases in the middle. Other edge wear and minor creases. Please see all photos.”

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1952 Willys Signage Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This rare 1952 brochure highlights the signage available for dealers and includes an order brochure. What you’ll notice is that there’s no reference to ‘jeep’ anywhere (unlike the 1946 brochure) and demonstrates Willys-Overland’s efforts to reduce the ‘jeep’ branding within the company.

You’ll also note the somewhat awkward use of “Common Sense” within the title. This may have been a nod to the “Willys Makes Sense” ad campaign during 1951.

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