I can’t imagine that Willys was fielding enough Land Rover questions that the sales department thought it needed to highlight the Jeep’s advantages over it?
Features Research Archives
1952 4 Wheel Drive Booklet on eBay
Here’s a reasonable price for a circa 1952 4 Wheel Drive Booklet. It appears in pretty good shape. You can see a scan of this here.
View all the information on eBay.
“This is an original 8.25″ x 5.5″ 20-page Willys Motors booklet made for Jeep dealers to help familiarize them with the 4 X 4 features & help sell their vehicles by showing they can go anywhere,anytime,under any conditions.It’s in nice condition with only minor wear on the covers”
Feb. – Mar. 1958 Willys Salespower
I do think it’s odd that while the brand ‘Jeep’ dominates much of the consumer facing literature by 1958, the marketing department still uses the ‘Willys’ term. Of course, the company’s name is Willys Motors, but that’s pretty much a legacy name by this time (at least in retrospect).

1942 Photo of Dutch Airmen in a Slat Grille Jeep
This August 21, 1942, photo in the Nogalas International Newspaper didn’t provide any names, but does make it appear that these airmen are enjoying the ride.
Runnels-Wiggins Dealer Ads Feb. 1948 – Apr. 1948
UPDATE: The March 19, 1948, ad art was later used for this 1949 CJ-3A brochure.
The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947.
In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.
In November of 1947, a week after the final Caver-Wiggins jeep ad, Runnel-Wiggins began advertising jeeps in the Chronicle Star. The ads only appear to last through April of 1948. No additional information appeared in the Chronicle Star about Runnel-Wiggins.
Later that year, in December of 1948, Coast Cities Motor Sales announced its status as a new jeep dealer in Pascagoula and began advertising in the Chronicle Star.
Below are some Runnels-Wiggins ads:
November 14, 1947 The Farm Vehicle That Works 12 Months a Year:
February 06, 1948 Get the Facts and You’ll Get a ‘Jeep’:
February 13, 1948 Winter Chores are Easier with the Universal ‘Jeep’:
1967 Ramsey Winch and PTO Brochure
January 1958 Willys Salespower
This issue of the Willys Salespower notes multiple fleet sales citing specific vehicles to specific clients.
1943 Photo of Sicilian Kids Filling a Jeep on eBay
UPDATE: Still Available.
(09/25/2019) This scene was part of a Signal Corps News Reel, so there may be film of these kids waving on some internet news reel footage somewhere.
View all the information on ebay
“943 Press Photo Sicilian kids ride American jeep, World War II, Sicily. This is an original press photo. World War II – Sicily. Friendly youngsters crowd themselves into an American jeep, parked on a street in Sicily. Scene is from U.S. Army Signal Corps Newsreel Film. Photo measures 9.25 x 7 inches. Photo is dated 8-10-1943.”
Caver-Wiggens July 1946 – November 1947
Just a few updates today…
Jeep dealer Caver-Wiggins began operations in January of 1946 with three people incorporating the company: W. Ed Wiggins, Julius E. Wiggins, and J. B. Caver. Mr. W. Ed Wiggins was President of Pascagoula’s Rotary Club at the time.
The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947. Caver-Wiggins also advertised Crosley automobiles in October of 1946 and Kaiser Frazier vehicles in November of 1946.
In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.
Subsequently, in February of 1948, Runnel-Wiggins became the Chronicle Star’s main jeep advertiser. Runnels-Wiggins ads began in February of 1948, then stopped in April of 1948.
Later, in December of 1948, Coast Cities Motor Sales would supplant Runnels-Wiggins as the main advertiser.
Below are some Caver-Wiggins ads:
July 05, 1946 Get a ‘Jeep’:
July 19, 1946 If you have Tough Jobs … and lots of ’em GET A ‘Jeep’:
March 28, 1947 The Versatile Farm Vehicle:
April 25, 1947 Speed Up Work with the Vehicle that Does More Jobs:
Bros Rotary Sno-Flyr Snow Blower
Originally several different posts, this post aggregates some of the Bros Rotary Sno-Flyr brochures.
This was from circa 1955:































