UPDATE: Shelly’s got one of these tool kits for sale on Etsy.

https://www.etsy.com/listing/455921888/jeep-knife-and-tool-kit-with-vinyl-case?ref=shop_home_feat_4

“Jeep Knife and Tool Kit with Vinyl Case, Mid Century Jeep Memorabilia, Props not included.
What a find, an intact kit with knife, bottle opener, screwdriver and more, in a vinyl intact case.
This one for Jeep, is a wonderful piece of history for Jeep.

Used to promote the brand and appeal to the outdoor ruggedness Jeep owners lived for.
The adventures in a Jeep, bring together a camp of people, loving the life in a Jeep.
Here is a piece of that world.

Not perfect but in very good vintage condition.
A few wear marks. There is a piece of leather look tape on one of the tools.
I will leave that to you to remove if wanted.

Snap works, in good shape, no rust on snap or tools.
Knife folds in and out in good working order. The handle appears to be mother of pearl.

Imperial made many knives for kits like this for camping, advertisement, promotions, scouting.”