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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
“1946 willys jeep that was one time used as a sand dragster, (wild oats). I bought it as a project with a blown motor and trans. No rust, fiberglass tub and boxed frame. I rebuilt the SBC engine and trans for street use. Zero miles since done. Added all street legal requirements, head lights, tail, turn, stop, high beams, horn, windshield and wiper. Has brand new mud terrain tires and wheels. I added 4.88 gears and a powerloc to the front diff. The rear is a dana 44 with a spool. Chp would not allow me to license for street use. It is licensed for off road use. I do have current registration and pink slip. Come and get it for this season in the dunes.”
“This is a project to be completed, Ford 289 engine, T90-3 speed manual trans, Body has been lifted by reverse Leaf springs on top axles, CVF pully system, 90 % on tires, fenders and hood, radiator go with. Things to complete, brakes, steering, wiring, body assembly. Pink was been signed by previous owner, been on non opp. Need to move this build to someone that will complete it”
UPDATE I From July 11/2021: This video was shared by the Goddess herself, Deborah. It used the 1954 Willys Export Company’s brochure as the lens through which is shows the variety of jeeps in this movie clip (in color no less). You can learn more about the various forms of this brochure below. This brochure did not have a form number.
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Originally posted January 12, 2020: As noted by Edgar Kaiser in 1955, one of the key reasons Kaiser bought Willys’ assets was that Kaiser didn’t feel Willys-Overland was pursuing the consumer market aggressively enough. As a part of Kaiser’s strategy to move that direction, the company created a wide variety of brochures, folders, direct mail pieces, product booklets, post cards, a Jeep family 16mm movie, and other merchandising materials.
Much of these documents have been scanned and available on the internet, but no one (that I’ve seen) has assembled them together to see what items were available at the time the CJ-5 launched.
So, consider this a draft towards that goal, as I still have some more scanning and locating of documents so I can interlink everything together.
To begin, here is one of the earliest examples of the Kaiser Willys team creating a standardized family of similar brochures that highlight each of the models. Nearly all the first wave of documents were created in 1954. How do we know this? Because the January 1955 Kaiser Willys Sales and Dealer News highlighted these merchandising aides:
Here’s an order form from 1955. It’s form numbers for the ‘vehicle folder’ brochures match those shown in the photo below this order form.
Here’s a photo from an ebay post that shows all the vehicle ‘folder’ brochures together (the form numbers I have for the vehicle brochures below match the numbers on the order form above). I only have 7 of the 10 brochures, or I’d take a photo of my own like this.
Below are some various brochure covers from the twenty-plus page brochures ….. (Note, one promotional document not listed in the order form was the Willys Story, 1950-1954).
“1950 Willys Jeepster New brakes, carpet and tires..chrome is good…Runs..Top is good..stored inside for 6 years..there is a little rust in both rear fender wells. $10,000 OBO I am selling for my dad I didn’t have correct mileage but can get it”
(11/28/2021) This is part of or from an estate sale. It’s a unique build.
“Street, strip or sand, this 1952 Willys is ready to play! While the clean title, which I have in hand, says it’s a 1952 Willys, I believe only the chassis, which has been boxed, is original. Blueprinted Aluminum GM V8 406ci/7.0l block. Aluminum Dart heads. That’s hooked up to a cutch-Turbo 400 transmission with scatter shield controlled B&M Pro Ratchet automatic shifter attached to a 3/4 ton 205 transfer case. Custom built heavy duty drive shafts to professionally built 35 spline axels. Dana 60 with locker and 5.08 gears in rear and Dana 44 with 4.88 gears in front. Street tires are brand new. Sand tires and wheels are also new. Extra set of wheels included if you want to mount slicks!
The rig is up and running/stopping but should be gone through before pushing it hard. It was parked for several years in an Arizona garage. Was plated in CA. Has break lights, headlights, turn signals. It’s an estate sale. Really cool, but not my jam. Trailer with tire rack available.”
Ben spotted this running Jeepster that needs some more work. Note the “hinge” gas pedal. The seller has two other Jeepsters he’ll be posting for sale at some point.
“Jeepster with running 4 cylinder 134cu.in flathead original engine and three speed with overdrive transmission. This is not a restoration. It runs (sounds good), works in all gears, (I do not know about the overdrive) has a new paint job. There is a new-inbox top and the bumpers have been re-chromed. The upholstery need to be redone with the proper padding. The rust is present but light for this type of auto. This is a great Jeepster to restore or make a car for cruising the foothill or your neighborhood. Title is in my name as non-op.
Look at the pictures and get in touch with me with your questions.
I have two other Jeepsters that will post soon.”