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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
UPDATE Posted July 04, 2019: This post has been updated to reflect some more information and images. It was originally posted in March of 2013.
Metamet was a British company that refurbished WWII jeeps and civilian jeeps, creating a slew of different models. According to the G503 Forum, “Metamet was run by an expat Pole, and latterly his son. It was a wonderful Aladdin’s caves of wartime Jeeps and Jeep bits and pieces located in a series of old mews stables in Daleham Mews. These places were commonly garage workshops in post-horse London, but nowdays are worth untold fortunes as residences.”
At one point in the early 1950s there were twelve different models of jeeps offered by Metamet, only one of which was the standard production model jeep. The rest were all customizations of one type or another. Seven models were 80″ wheel base, while the other five had 100″ wheel bases. The models include, the Standard, De-luxe, Farmer, Five-in-one, Saloon, Shooting Brake, 10 CWT Truck, Metaplan, Station Wagon, 15 CWT Van, 20 CWT Lorry, and a 2 Ton Loadmaster.
Metamet’s early 1950s models. There were seven 80″ wheel base jeeps and five 100″ wheel base jeeps.
This rare wagon brochure popped up on eBay. It’s the first time I’ve seen this one. When fully opened, it is only about 6″ x 9″. the brochure introduces the ‘Jeep’ Station Sedan wagon sporting the lightening inline 6.
This is the front page:
This is the back:
This brochure opens horizontally to reveal this page:
I don’t have a specific date for this brochure, but it shows that Cutlas Manufacturing was selling a couple different types of wheel covers, including the “J” covers. It is marked Form 105, but is not dated. This was likely published between 1963-1965.
Maury shared this example of a factory photo with the “J” hubcaps. He says, to the best of his knowledge, this was a 1966 CJ-5 factory photo:
During 1961, along with non-animal-related brochures, Willys Motors produced this series of ads using different animals. It appears they were only produced between January and September of 1961.
I finally found an original of this brochure on eBay, so here it is. It’s another of the “animal series” of brochures that was published in 1961. This is Form DM61-07.
This is the front page.
This form is opened vertically to reveal this page:
The brochure is opened horizontally to reveal this page:
UPDATE I From July 11/2021: This video was shared by the Goddess herself, Deborah. It used the 1954 Willys Export Company’s brochure as the lens through which is shows the variety of jeeps in this movie clip (in color no less). You can learn more about the various forms of this brochure below. This brochure did not have a form number.
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Originally posted January 12, 2020: As noted by Edgar Kaiser in 1955, one of the key reasons Kaiser bought Willys’ assets was that Kaiser didn’t feel Willys-Overland was pursuing the consumer market aggressively enough. As a part of Kaiser’s strategy to move that direction, the company created a wide variety of brochures, folders, direct mail pieces, product booklets, post cards, a Jeep family 16mm movie, and other merchandising materials.
Much of these documents have been scanned and available on the internet, but no one (that I’ve seen) has assembled them together to see what items were available at the time the CJ-5 launched.
So, consider this a draft towards that goal, as I still have some more scanning and locating of documents so I can interlink everything together.
To begin, here is one of the earliest examples of the Kaiser Willys team creating a standardized family of similar brochures that highlight each of the models. Nearly all the first wave of documents were created in 1954. How do we know this? Because the January 1955 Kaiser Willys Sales and Dealer News highlighted these merchandising aides:
Here’s an order form from 1955. It’s form numbers for the ‘vehicle folder’ brochures match those shown in the photo below this order form.
Here’s a photo from an ebay post that shows all the vehicle ‘folder’ brochures together (the form numbers I have for the vehicle brochures below match the numbers on the order form above). I only have 7 of the 10 brochures, or I’d take a photo of my own like this.
Below are some various brochure covers from the twenty-plus page brochures ….. (Note, one promotional document not listed in the order form was the Willys Story, 1950-1954).
A discussion with Barry Thomas of Farm Jeep has led to us looking deeper into the relationship between the Schenecker and the Glenn M. Rogers companies, which led to me finding this ad.
There’s no wind today, so just a few updates as I need to get to work outside.
