I picked this November 1960 Koenig King Winch brochure with a from number of 11-60 off of ebay.

This rare wagon brochure popped up on eBay. It’s the first time I’ve seen this one. When fully opened, it is only about 6″ x 9″. the brochure introduces the ‘Jeep’ Station Sedan wagon sporting the lightening inline 6.

This is the front page:

This is the back:

This brochure opens horizontally to reveal this page:

This shows the backside fully opened:

I don’t have a specific date for this brochure, but it shows that Cutlas Manufacturing was selling a couple different types of wheel covers, including the “J” covers. It is marked Form 105, but is not dated. This was likely published between 1963-1965.

Maury shared this example of a factory photo with the “J” hubcaps. He says, to the best of his knowledge, this was a 1966 CJ-5 factory photo:

This brochure sold on eBay. It shares a Jeep-Approved bumper for CJ-5s, CJ-6s, FCs, Trucks, and Gladiators. It is form F144W.

UPDATE: II: Barry Thomas has updated his thoughts on this video at his Farm Jeep site:

https://www.farmjeep.com/2021/08/01/a-jeep-movie-that-was-never-released/

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UPDATE I From July 11/2021: This video was shared by the Goddess herself, Deborah. It used the 1954 Willys Export Company’s brochure as the lens through which is shows the variety of jeeps in this movie clip (in color no less). You can learn more about the various forms of this brochure below. This brochure did not have a form number.

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Originally posted January 12, 2020: As noted by Edgar Kaiser in 1955, one of the key reasons Kaiser bought Willys’ assets was that Kaiser didn’t feel Willys-Overland was pursuing the consumer market aggressively enough. As a part of Kaiser’s strategy to move that direction, the company created a wide variety of brochures, folders, direct mail pieces, product booklets, post cards, a Jeep family 16mm movie, and other merchandising materials.

Much of these documents have been scanned and available on the internet, but no one (that I’ve seen) has assembled them together to see what items were available at the time the CJ-5 launched.

So, consider this a draft towards that goal, as I still have some more scanning and locating of documents so I can interlink everything together.

To begin, here is one of the earliest examples of the Kaiser Willys team creating a standardized family of similar brochures that highlight each of the models. Nearly all the first wave of documents were created in 1954. How do we know this? Because the January 1955 Kaiser Willys Sales and Dealer News highlighted these merchandising aides:

Note that other brochures mentioned in this Kaiser Willys Newspaper include the upcoming  Jeep in Public Service (24 pages), the Jeep in Industry (24 pages, might have ended up this one?), and the Jeep in Agriculture (unclear to me which this is). I do have the brochure shown in the lower right, but it’s in Spanish. So, we can conclude that those were all published in 1955 (there are no publish dates on them).

Here’s an order form from 1955. It’s form numbers for the ‘vehicle folder’ brochures match those shown in the photo below this order form.

Here’s a photo from an ebay post that shows all the vehicle ‘folder’ brochures together (the form numbers I have for the vehicle brochures below match the numbers on the order form above). I only have 7 of the 10 brochures, or I’d take a photo of my own like this.

Form #s for 9 of the brochures in the pic above, and one not included (w-221-6): CJ-5 (W-239-5), CJ-3B (W-201-5), 1 Ton Truck (W-205-5), 4WD Station Wagon (W-221-5) (see W-221-4 here), 4WD Sedan Deliver (W-227-5), 2WD Utility Wagon (M-221-6), Cargo Personnel Carrier (W-215-5), 4WD Field Ambulance (W-228-5), 4WD Utility Ambulance (W-230-5), Jeep Fire Engine (W-229-5), and the Commando Fire Truck (W-240-5).

Below are some various brochure covers from the twenty-plus page brochures ….. (Note, one promotional document not listed in the order form was the Willys Story, 1950-1954).

1954 Willys 4-Wheel Drive Form W-1772:

1954 Jeep Specialized Vehicles and Equipment, Spanish Version, No form or document number on the brochure:

1955 updated version of the Willys Specialized Vehicles and Equipment Brochure (again, does not have a Form #):

1955 Willys Jeep in Public Service, Form W-991-5:

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A discussion with Barry Thomas of Farm Jeep has led to us looking deeper into the relationship between the Schenecker and the Glenn M. Rogers companies, which led to me finding this ad.

There’s no wind today, so just a few updates as  I need to get to work outside.