Advertising & Brochures Research Archives

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1954 “Harvest Your Sales Crop” Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This literature was on eBay (and bought by me). Given this unusual document is dated October 1954, I wonder how many other docs like this were distributed to dealers and distributors. This is the first item like this that I’ve run across. I’ll get a better scan of it at some point in the future.

1954-sales-call-to-action

 

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The Free-Lock Corporation and Their Hubs

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE VII: A set of NOS Free-Lock hubs included documentation stating that by December of 1973 Free-Lock had become a “Quality Division” of Dualmatic Products Company. So, I believe this suggests that Free-Lock was acquired by Dualmatic, so now the questions are 1) when did this happen and 2) why didn’t Dualmatic use the branding sooner than circa 1970 (there was a gap between the end of Free-Lock in 1959 and the re-emergence of the brand circa late 1960s or early 1970s).

UPDATE VI: I located a set of Free-Lock hub instructions that are a pre-view for a later set of near identical Dualmatic instructions. This is clear documentary evidence that Dualmatic was linked to Free-Lock.

UPDATE V: I recently packed many of my father’s tools to bring them back to Prosser. I was a regular user of them when working on my bicycles, then my jeeps. So, I thought I knew them pretty well. That is why I was so surprised and did a double take when I removed this tool from a drawer and read the name stamped on it: FREE-LOCK WRENCH …

What??? Where’d that come from? I once asked Dad about Free-Lock hubs, but he didn’t know anything about them. So, I don’t know how he obtained it.

Anyway, given the primitive nature of it, I’d have to guess it was a first generation version of the wrench. As seen below, a second, more elegant curved-design with a better branding stamp was likely introduced after this version.

free-lock-wrench-dad-karl1-lores free-lock-wrench-dad-karl2-lores

Here’s a reminder of the other version of the Free Lock Wrench:
denver-free-lock-hubs3

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UPDATE IV (From February 12, 2017): This page contains two later model Free-Lock hubs that resemble Selectro hubs. My theory is that Free-Lock might have evolved into the Selectro Company: http://www.ewillys.com/2019/07/08/selectro-husky-dualmatic-overview/

UPDATE III: Thanks to Steve, we’ve discovered an additional version. It is now number 5, which seems to be an evolutionary step between 4 & 6.

UPDATE II: Thanks to Frank Day and his grandfather Merton, who saved this rare piece, here is a scan of an eight page brochure related to the Free-Lock corporation. 

free-lock-corp-large-brochure-lores1 free-lock-corp-large-brochure-lores2 free-lock-corp-large-brochure-lores3

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1941 Ad Published in Time Magazine – 3 Prototypes

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

Mario posted this ad to Facebook. It was published September 22, 1941, in Time Magazine. It’s unique in that it shows three of the prototype jeeps .. The Bantam BRC-60, The Willys MA (2 of them), and the Ford GP. The ad was created by DeVilbiss Spray Systems of Toledo, Ohio.

https://www.facebook.com/mario.r.maipid/posts/4637446769598838

1941-09-22-time-magazine-the-peeps-are-coming-ad

 

 

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1960 San Juan Rockies Jeep Cavalcade Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:

1960-07-23-dailly-sentinel-GJ-cavalcade-lores

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UPDATE: (See the 1959 Cavalcade brochure here). 

Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!

This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?
1960-san-juan-rockies-jeep-cavalcade-brochure5 1960-san-juan-rockies-jeep-cavalcade-brochure6 1960-san-juan-rockies-jeep-cavalcade-brochure7

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November 1953 Willys Motors Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This understated 1953 post-Kaiser-purchase ad was published in the November issue of The American City Magazine.

View all the information on ebay

“953 WILLYS MOTORS UTILITY VEHICLES SALES ART AD
AUTHENTIC MAGAZINE ADVERTISING.
OVERALL PRINT AREA IS 7 X 10 INCHES.
IN GOOD CONDITION.”

1953-11-the-american-city-willys-motors-jeep-ad

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Creeper’s Jeep by Hardie Gramatky on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

UPDATE: I found this article that highlights the inspiration behind the book Creeper’s Jeep. It was published in the Bridgeport Post on August 22, 1948:

1948-08-22-bridgeport-post-creepers-jeep-lores

The book is still available on eBay, but they aren’t cheap: https://www.ebay.com/sch/i.html?_from=R40&_trksid=p2380057.m570.l1313&_nkw=%22creeper%27s+jeep%22&_sacat=0

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Originally published May 18, 2016: This book was listed on eBay.

“This listing is for a vintage book entitled “Creeper’s Jeep” by Hardie Gramatky. It is a cute story about a guy who owns this jeep that wants to share it with his family. They do not take to the idea at first but after a few incidents decide to give it a try. Great illustrations: see pictures. Former library copy with some of the usual markings.”

creepers-jeep-book-hardi-gramatky1 creepers-jeep-book-hardi-gramatky2 creepers-jeep-book-hardi-gramatky3

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Jeep Camper Ads

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Since we are on the topic, here are a few different jeep-camper ads from 1969/1970.

The ad below was published in the May 21, 1969, issue of the Courier Journal out of Louisville, Kentucky. This ad included Jeep’s 2-Car Cars ad campaign:

1969-05-21-courier-journal-louisville-ky-jeep-camper-ad-lores

 

This third-of-a-page ad appeared in the August 7, 1969, issue of the Napa Valley Register out of California:

1969-08-07-napa-valley-register-jeep-camper-ad-lores

This much smaller ad appeared in multiple newspapers across the country. This screen shot is from the August 13, 1969, issue of the The Times Recorder out of Zanesville, Ohio:

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Circa mid-1940s Photos of Jeep Dealership **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on Ebay.

Given the lack of other models and the early signage, these early jeep dealership photos were likely taken between 1945 and 1947. At first I thought the dealer has signs in the window, but I think the “signage” is actually window paint images (note the different fonts used for ‘JEEP’ in the window images). There is a nice early OFFICIAL 1946 “J” signage on the front of the building.

“I believe upsate new york, love the mobil oil gargoyle sign as well.”

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