Advertising & Brochures Research Archives

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1955 Koenig Road Service Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This sold years ago on eBay, but I never posted all the pics I got from the auction. It is a good example of Koenig’s Wrecker and road service brochure. Along with tow packages, it includes helper springs, PTO add-ons, push-bumpers, and more. 

It is bulletin 155 (which likely means it was published in January of 1955) and then revised in April of 1955.

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March 1948 Country Gentleman Ad w/ Monroe Lift on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This is back up for sale on eBay.

View all the information on ebay

At the very least, this Country Gentleman Magazine ad appears on page 41 of Country Gentleman’s March 1948 issue. It may appear in other issues as well. If you want the entire issue, rather than just the ad, try this link: 1948 March Country Gentleman

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1954 Tractor Field Book Farm Jeep Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This Farm Jeep ad from this 1954 Tractor Field Book Magazine purchased off eBay shows that the Farm Jeep was still being advertised as late at 1954 (though there’s no record any Jeep Tractors were made past 1951). In fact, it’s estimated that in 1954 only 12 Farm Jeeps were produced, and the ones that were made were of the CJ-3B-Farm-Jeep variety rather than the CJ-3A version. This ad below shows the CJ-3B version, serial number prefix 454-GC2.

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1945 BF-Goodrich Tires Ad on ebay

• CATEGORIES: Advertising & Brochures, Features, Magazine This site contains affiliate links for which I may be compensated.

This ad with women sipping tea while soldiers push through thick mud just expired on eBay, but will likely be relisted. It seems a bit unfair to women, as if they didn’t know a war was going on. I would imagine that most women likely were the main food shoppers and had to deal with shortages beyond just rubber.

View all the information on eBay

“Condition:  Near Mint
Size (approximate): 10″ X 12″
Source: Magazine
Miscellaneous: One page print advertisement”

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Mid 1950s Kaiser-Willys of Canada Ads

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad appeared in the March 28, 1955, issue of Canada’s National Post. I didn’t realize Kaiser Willys of Canada was using the phrase “Canada’s Most Useful Vehicles”.

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A year later, in 1956, the company was still using the phrase. This was posted in the September 22, 1956, issue of the Financial Post:

1956-09-22-national-post-jeep-ads-lores

 

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Ten-Passenger Personnel Carrier

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

On eBay the other day there were these two different technical sheets from Willys of Canada Limited. The truck spec seems pretty straight forward, though the company labeled it a 126″ Jeep Truck (named for the wheelbase length … why wasn’t it the standard 118″ wheelbase?). But, the wagon had me scratching my head. Given the split windshield of wagon (I can’t tell if the truck has it), my instant thought was that these were both pre-1960 vehicles, especially given they both used the Superhurricane L-head.

As we learned yesterday, Canada didn’t have it’s own production plant until mid-1959, so if these personnel carriers are earlier than that, then they must have been made in the US and imported into Canada. The lack of the ‘hockey stick’ trim suggests they were earlier than the Traveller. Are they a precursor to the Traveller or were they concurrent to the Traveller? If the latter, why the split windshield and why wouldn’t they have been named ‘Traveller’?

Meanwhile, searches for any reference to the 126″ Jeep Truck or the Ten-Passenger Personnel Carrier haven’t yielded any newspaper ads or brochures.

Here is the Ten-Passenger Personnel Carrier spect sheet:
year-ten-passenger-personnel-wagon-canada1-lores year-ten-passenger-personnel-wagon-canada2-lores

Here is the 126″ Jeep Truck spec sheet. Was it a coincidence that the J-300 truck introduced in 1962 was also had a 126″ wheel base?

Over the years I’ve heard about two Willys truck bed sizes, a shorter one and a longer one, but all the info I’ve read indicated the Willys Jeep truck beds were all the same size. If a bed was made to fit this longer wheelbase, it may have meant the creation of a longer bed. This might explain the rumor of the longer beds?

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Gold-Plated FC-170 Ashtray with Box **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was listed at $175.

(03/01/2021) This rare package includes a plaque and the original box (pretty cool box). The starting bid is $175.

“THIS AUCTION IS FOR A WILLYS JEEP MODEL FC 170 GOLD PLATED ASH TRAY IN ITS ORIGINAL BOX AND INCLUDES “CARE” INSERT.
WILLYS MOTORS INC. OF TOLEDO, OHIO
GOLD PLATED WITH 22K GOLD PLATE
THE ASHTRAY IS IN GREAT SHAPE WITH MINIMAL WEAR.
THE BOX IS IN GODD SHAPE ALSO WITH GOOD COLOR AND GRAPHICS.
50’S VINTAGE
A NICE, RARE, JEEP TOY”

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Mid-1950s Willys Motors Brochures on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Maury shared this eBay ad. The price is $65, but the seller will consider offers. The “Jeep Means Business is from 1954”, the “Public Service” is from 1955, as is the “Completely New” CJ-5 brochure. The DJ-3A brochure is from 1956.

View all the information on ebay

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1973 Bobcat Introduces New Products

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: Richard Darr from Washougal Classic Jeeps owns a Bobcat body that still had a pair of the fiberglass gas tanks. Here are two pics of each tank. He told me they fit really well inside the bobcat body. He’s working on reproducing the tanks in aluminum for himself.

Here are the pics of the passenger side tank. Above you can see a Bobcat body.

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This is the top of the passenger tank.

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This is the bottom of the passenger tank.

Here is the driver’s side tank:

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This is the top of the driver’s tank.

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This is the bottom of the driver’s tank.

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Published March 17, 2021: For a great price, I bought some 1973 issues of Four Wheeler off of eBay. In turns out that the July 1973 issue of Four Wheeler Magazine had a special section devoted to new fiberglass products. Even better, Fred Weis’ Bobcat business introduced three new products in that issue, answering a couple questions that I had.

Before I begin, there are several posts about Bobcat bodies and the related Parkette bodies. At some point I will combine them into a longer narrative, but, for now, here’s a quick timeline:

1969 – The First Bobcat body: Fred Weis built his first body, an approximately 150lb body using plywood for strength, per this February 1970 article in Four Wheeler Magazine.
1970 – Lighter Race Body: Fred builds a lighter body design more for racing, dropping the body weight to around 100lbs. One these first bodies was used successfully by Roy Williams during the 1970s for racing. (This weight info comes from a September 1973 ad shown below):

Scannable Document
1971- Announces the CJ-3B Body:  An Advertisement in the PNW4WDA’s Region 1 contact booklet included an ad from Fred indicating he was making CJ-3A AND CJ-3B bodies.

It might seem strange to see the “Not a copy!” phrase at the top of the ad, followed by “The Original Fiberglass Replacement Body” within the ad. I believe this reflects Fred’s frustration at Paul Parker rebranding the Bobcat body with side stripes and calling it a Parkette body. Assuming that explains the inclusion of the phrases, this puts the introduction of the Parkette body around 1970. The 1970 timeline also fits the purchase of a Parkette by Jim Carter, which must have happened around 1971 or 1972.

Now for our current post. In 1973, Fred introduced perhaps the most iconic item he ever produced, the Bobcat hood. I don’t know how or why he designed it the way he did, but it became a signature piece. Below is the July 1973 listing in Four Wheeler Magazine.

First, you can see that Fred was experimenting with a new type of body style. It appears he increased the size of the lip around the edge of the body’s rear, perhaps to strengthen it so he could lay thinner glass. It’s likely that this was the style of Bobcat body I bought back in 2008:
Scannable Document

The fiberglass gas tanks were a surprise to see. I’ve never run across these. They likely failed to hold gasoline safely. It would take a special resin compound to be effective over the long term, at least that’s according to this motorcycle thread.

Finally, we have the brand new fiberglass Bobcat hood. Whether this came before or after the Bobcat teardrop hood isn’t clear, but it would seem to me that the teardrop is so much less sophisticated of a design that I could imagine he made some of those first before creating the classic Bobcat hood. Here’s a great example of the hood: (see more examples of the low hood and high hood versions of this iconic hood)

Bobcat-hood-fiberglass-maplevalley-wa

Also included in the July 1973 fiberglass section was this ad. It seems Willamette Wheel was offering the Bobcat body for sale, without labeling it as such in the ad. However, a close look at the tailgate clearly shows it is a Bobcat tailgate.

Scannable Document

It’s not clear how many other parties were working with Fred, but at least one, Don Prine, managed to get his business card inserted into a CJ-3B version of the classic hood:

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As I collect more 1970 Four Wheeler magazines I hope to learn more about the Bobcat and Parkette timelines, though I’ve yet to find anything printed about the Parkette body (no ads or articles yet).

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