Advertising & Brochures Research Archives

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April 1956 Willys Service and Parts News

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This four-page service news has an interesting article on page two about one potential cause of driving vibration when traveling down grade. Page three includes an axle gear gauge block guide for various models. Finally, page four documents recommended service station colors, which isn’t something I’ve ever encountered.

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1955ish? Postcard of Wentworth Motors in Alabama on eBay

• CATEGORIES: Advertising & Brochures, Features, Postcards This site contains affiliate links for which I may be compensated.

This postcard from Wentworth motors of Alabama appears to show a CJ-5 with a PTO supporting a posthole digger. So, I *think* this is from around 1955-56, given the lack of DJs or FCs. Note the Willys Bermuda in the parking lot. This would also suggest post 1955.

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1955? Hardtop Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II: Here is a color version of the CJ-5 w/hardtop that appears in the brochure below. I found this on Flickr. One commenter there noted that, “Reinforced Plastics Corporation was in operation on Martha’s Vineyard from 1952 to 1959. They made these tops as well as other fiberglass items.”

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UPDATE from October 26, 2017: Here’s another one of these rare brochures for sale. Thanks to Bill Norris and Derek Redmond for the extra pics. This brochure has been for sale on the same eBay pager for four years. It’s on sale at the moment.

This unusual fiberglass hardtop was created by the Reinforced Plastics Corp.  I have yet to see one in the wild. Two journal articles (Chemical Week 1957, Volume 81 and National Defense Transportation Journal 1957, Volumes 13-14) both have announcements for the new top, pegging its inception around mid-1957. Unfortunately, Google will only provide snipped views of these University of Michigan scanned journals. The date of these journals suggests the lister of this brochure is probably wrong about the 1955 date for the brochure.

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February 1956 Willys Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This February 1956 issue shows repair part kits for wheel cylinders. Unless I am confused, certainly nothing extraordinary, it seems the newsletter is suggesting that CJ-2A, CJ-3A, CJ-3B, CJ-5, CJ-6 and DJ-3A all used the same Wheel Cylinder kits, but actually the DJ-3A, unfortunately, is different from all those.

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September 1955 Service and Parts News

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Page three of this four-page September 1955 issue includes a long article on Warn Hub servicing. Warn determined that 98% of problems folks were having with the hubs was due to users not reading the instructions properly. From our perspective, I think it shows just how new and unusual a selective hub was for consumers.

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