UPDATE II: This poster was based on the 1956 W-25X-6 brochures. This also seems to confirm that there was never any Form W-251-6 brochure (which had been a lingering question of mine).

Original Post From Feb 17, 2020 (but with all new text): Below are the front pages from a series of 1956 brochures. I think I’ve got everything sorted out … 

1. Form W-250-6 V1 (CJ-5/CJ-6/CJ-3B):
   
   
2. Form W-250-6 V2 (CJ-5/CJ-6/CJ-3B) … this form replaced the one above:
   
   
3. Form W-250-6X (CJ-5/CJ-6/CJ-3B) Export:
   
4. Form W-252-6 V1 (Trucks):
   
5. Form W-252-6 V2 (Trucks) This form replacement the green truck form above:
   
6. Form W-252-6X (Trucks) Export:
   
7. Form W-253-6 (Wagons) (was there an earlier version of this form?):
   
8. Form W-253-6X (Wagons) Export: Anyone have this form?

UPDATE: There were two different Form W-250-6’s produced during 1956. The first one shown below is version one I believe. Making the one at the bottom version two. Both differ significantly from the export version of the form, which is Form W-250-6X. 

What’s the difference between them? Both forms open up to 11″x17″, so the sizes are the same. However, the front page is completely different. In version #2 of the brochure (at the bottom) you can see that the front page is more harmonious with the Wagon (Form W-253-6) and the Truck (Form W-252-6) brochures. The second page, reached by opening the brochure horizontally, shows part of the vehicle line in version #1, while the vehicle line is absent from version #2 at bottom. Maybe version #1 of this brochure was pulled because Willys Motors’ management wasn’t ready to introduce the FC-170? I can’t say for sure.  Finally, you’ll also notice that “WILLYS” is absent from the front of version #1, while “BY WILLYS” is prominent on the front of the bottom brochure.

Because that reasoning, I believe this is Version #1 of Form W-250-6 …

This shows the back of the brochure when opened fully:

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This 1956 CJ-5/CJ-6 brochure Form W-250-6 is the domestic version of Form W-250-6X.

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xUPDATE: There were actually two different Form W-252-6’s produced during 1956. This green one shown below and the one at the bottom. Both differ significantly from the export version of the form, which is Form W-252-6X. 

What’s the difference between them? Well, the text, the fonts, and the font sizes are nearly identical. Both forms open up to 11″x17″. Obviously the front of the bottom version is more colorful and the front color image is certainly different. But, what might be the biggest change and the reason for the alternative version is that the green-themed brochure is printed with the word ‘Jeep’ in a san-serif font in numerous places, while the brochure at the bottom uses the much more standard jeep font. Finally, you’ll also notice that “WILLYS” is absent from the front of the green brochure, while “BY WILLYS” is prominent on the front of the colorful brochure.

Because that reasoning, I believe this is Version #1 of Form W-252-6 …

This is how the back of the brochure looks fully opened…

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UPDATE: This post now includes the full brochure, along with updated information about the company.

Wausau Iron Works, unsurprisingly, incorporated in Wausau, Wisconsin, as an offshoot of the Northern Boiler & Structural Iron Works out of Appleton. The founders launched Wausau in 1908 to build bridges (some of them here), but expanded into snow plows in 1923. During WWII, some of the company’s plows were turning to the military.

Oddly enough, there was an earlier “Wausau Iron Works” was founded by Ely Wright in 1874. It was the oldest industrial establishment in the city and supplied machinery for the early railroads and for sawmills in north and central Wisconsin. However, I could find no evidence it made snow plows.

This December 1948 Willys-Overland “4-Wheel-Drive Farm Vehicles” advertisement appeared in the Farm Journal.

It’s currently for sale on eBay

This is one of the introductory brochures for the new 1/2 ton truck powered by the new Hurricane engine. It’s Form HTTMI-3CM-350, a form number I’ve yet to decode for any meaning. This folds out to roughly 11″x17″. Here’s another one of these on eBay at a good starting price.

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This ad from United States Steel promotes the toughness of steel. Unclear where this ad was published.

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“Magazine ad size is approximately 8″X11″
Original advertisement, not a copy”

This “3 of American’s Most Useful Farm Vehicles” ad was published in Cappers Farmers Magazine in February of 1949.

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“DESCRIPTION:.. Original magazine ad from 1949. This taken from a magazine called Cappers Farmer so was directed toward the farm community. Shows various uses of the Jeep on the farm. A little bit of natural age tones —the item shown is the item you will receive–please look closely. The size is about 10 x 13.50″ ….”

This Willys Audio-Visual Unit brochure is undated and lacks a form number. I’d guess this was published circa 1956.

Time Magazine seems to have had some unique ads that only appeared between its covers. Here’s another example. There’s no corresponding ad that appeared in the Saturday Evening Post or Colliers Magazine.

December 09, 1946, Time Magazine.