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1956 CJ-5/CJ-6/CJ-3B Domestic Brochure Forms W-250-6

• CATEGORIES: Advertising & Brochures, Features

UPDATE: There were two different Form W-250-6’s produced during 1956. The first one shown below is version one I believe. Making the one at the bottom version two. Both differ significantly from the export version of the form, which is Form W-250-6X

What’s the difference between them? Both forms open up to 11″x17″, so the sizes are the same. However, the front page is completely different. In version #2 of the brochure (at the bottom) you can see that the front page is more harmonious with the Wagon (Form W-253-6) and the Truck (Form W-252-6) brochures. The second page, reached by opening the brochure horizontally, shows part of the vehicle line in version #1, while the vehicle line is absent from version #2 at bottom. Maybe version #1 of this brochure was pulled because Willys Motors’ management wasn’t ready to introduce the FC-170? I can’t say for sure.  Finally, you’ll also notice that “WILLYS” is absent from the front of version #1, while “BY WILLYS” is prominent on the front of the bottom brochure.

Because that reasoning, I believe this is Version #1 of Form W-250-6 …

1956-form-w-250-6-v1-brochure-2nd-3-lores 1956-form-w-250-6-v1-brochure-2nd-5-lores 1956-form-w-250-6-v1-brochure-2nd-6-lores

1956-form-w-250-6-v1-brochure-2nd-4-lores

This shows the back of the brochure when opened fully:

1956-form-w-250-6-v1-brochure-2nd-7-lores

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This 1956 CJ-5/CJ-6 brochure Form W-250-6 is the domestic version of Form W-250-6X.

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One comment on “1956 CJ-5/CJ-6/CJ-3B Domestic Brochure Forms W-250-6

  1. Barry

    Dave,
    I’ve been trying to for years to determine when the Monroe lift was removed as an option and replaced by the Stratton lift in 1960. This form clearly shows the Monroe lift as an option. I believe Monroe may have stopped production of the lift in 1956. In any case this is proof that Willys was still selling the units that year.

    Thanks for posting these.
    Barry

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