UPDATE II: A big thanks to Graham for sharing this early brochure on the Hotchkiss licensed CJ-3B for the growing Hotchkiss CJ-3B thread.

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UPDATE (Originally posted in Feb 2020): I’ve combined multiple Hotchkiss brochures into one post, along with some better pics.

1. This first brochure might be the earliest? I only have the front page. It was posted to eBay back in 2020:

“A rare original Hotchkiss Willys Jeep brochure undated c1950’s with French text. Brochure is very small format 4pp fold out illus in line drawings, no photos and is in very good condition.”

2. This Hotchkiss CJ-3B brochure appears to have been made in coordination with the Willys-Overland Export company, as some of the imagery and design is similar. Given the CJ-3B was considered the “New Jeep”, I’d say this brochure must have been published in 1953. Note the engine.

Below is the French version of the brochure, which is on eBay. The one below that is one from my collection.

3. Now, compare the one above to the one below. As you can see, there are similarities and differences:

Continue reading →

I accomplished a good deal of wiring yesterday, with more to do. We got a 7-day heatwave (+100 temps) coming in a couple of days, so I’m going to try to get as much done as I can before the shop is too warm.

I won this service station brochure off of ebay. I’d never seen another one. The folded brochure measures 11″x4.5″, then folds out to 22″x17″. The Form Number is SF-11-57-X.

Here’s the front of the unopened brochure.

Here is the back:

The brochure opens vertically first:

It then opens horizontally:

Part of the brochure then folds down to reveal this fully opened page: Continue reading →

UPDATE: This brochure is one of three for sale as a part of the this 3-brochure eBay auction.

View all the information on eBay

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Originally posted September 25, 2020: 

This brochure has a form number of CJ3A-M1-250M-9-49, which seems to indicate it was published in September of 1949. Some of the art for this brochure was completed a year and a half earlier for a newspaper ad (see bottom of post).

Continue reading →

UPDATE: This was first posted March 20, 2018.

This post began as a reference to a Farm Collector article about Jeep Loaders by Jim Gay. It turns out that there were several loaders that weren’t included. Below you’ll find the most complete list I’ve been able to assemble.

FARM COLLECTOR ARTICLE: 

1. Baldwin Loader
2. Mahl Loader
3. Morton Loader
   
4. Schenecker Hydraulic Lift Loader (posted here)
5. Jeep-A-Loader
6. This appears to be a lone surviving example of a Scheneker Loader:
   
7. Unknown Loader (probably custom one-off)
8. Tow-Loader
9. A 1955 Willys Product Merchandising Manual mentions a Gran Hydraulic Loader. These were rear loaders. More on them soon.

This 22 page brochure is something I found on a non-ebay auction. I had to buy it with some other stuff I already had, but I couldn’t pass up this rare (perhaps 1-of-a-kind) brochure.  I hope it helps someone down the line.

Continue reading →