Advertising & Brochures Research Archives

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September 1949 CJ-3A “How to Cut Costs” Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This brochure is one of three for sale as a part of the this 3-brochure eBay auction.

View all the information on eBay

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Originally posted September 25, 2020: 

This brochure has a form number of CJ3A-M1-250M-9-49, which seems to indicate it was published in September of 1949. Some of the art for this brochure was completed a year and a half earlier for a newspaper ad (see bottom of post).

Photos

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Jeep Loader Options Over the Years

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This was first posted March 20, 2018.

This post began as a reference to a Farm Collector article about Jeep Loaders by Jim Gay. It turns out that there were several loaders that weren’t included. Below you’ll find the most complete list I’ve been able to assemble.

FARM COLLECTOR ARTICLE: 

  1. Baldwin Loader30 Baldwin hydraulic loaders front loresbaldwin-jeep-loader-brochure1 baldwin-jeep-loader-brochure2 baldwin-jeep-loader-brochure3 baldwin-jeep-loader-brochure4
  2. Mahl Loadermahl-jeep-loader-brochure1
  3. Morton Loader
    year-brochure-morton-manufacturing-loader-brochure1 year-brochure-morton-manufacturing-loader-brochure2
  4. Schenecker Hydraulic Lift Loader (posted here)
  5. scheneker-ironworks-demonstration-jeep-lift-hydraulicJeep-A-Loader
  6. This appears to be a lone surviving example of a Scheneker Loader:
    DSC05469schenker-iron-works-loader
  7. Unknown Loader (probably custom one-off)dsc04191
  8. Tow-Loadercj5-towtractor-maury2
  9. A 1955 Willys Product Merchandising Manual mentions a Gran Hydraulic Loader. These were rear loaders. More on them soon.
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1949 Slide Showing Billboard w/ Wagon on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Matt thought I should add this billboard to this thread.

setaro-motors-fc

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This really neat color slide documents a Setaro’s Willys Motors Billboard ad. The only issue I see is the price of $79.99! Setaros was in New Haven, CT. I’ve included an ad published in the Yale Daily News Newspaper from January 13, 1948.

View all the information on eBay

“Original Kodachrome Red Border Slide 1949 – Jeep Station Wagon Billboard. Beautiful vintage original slide. Comes as shown and described. Very rare!”

1949-billboard-slide1

1949-billboard-slide2

This is the newspaper ad from the Yale newspaper historical library archives:

1948-01-13-yale-daily-news-jeep-ad-setaros

 

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May 1957 FC-170 Export Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure from Canada is from CS 5-57X. There was a US domestic form CS 5-57, but it was very different.

This is the front of the flyer:

1959-fc-brochure-canada5-lores

This is the back:1959-fc-brochure-canada6-lores

The brochure opens vertically into this:

1959-fc-brochure-canada7-lores

The brochure then opens horizontally into this:

1959-fc-brochure-canada8-lores

This shows the back fully opened:

1959-fc-brochure-canada9-lores

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March 1959 Maverick Canadian Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This Canadian version of Form No. 59-03 highlights the “Maverick” model, while the US Domestic version did not (see example at bottom).

1959-03-canada-maverick-willys-wagon-form-no-59-03-1 1959-03-canada-maverick-willys-wagon-form-no-59-03-2

Here’s a comparison between the Canadian and US Form No. 59-03: (sorry for the poor quality of the right image .. it turns out I don’t actually have that brochure)..

1959-03-form-comparison-maverick-wagon

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Auto Parts Sign with Bantam BRC-40 Image $800

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

Located in San Francisco, this sign supposed hung at Sherpa’s Auto Parts. Pretty cool sign. 8′ x 4′

https://www.facebook.com/groups/227689400988963/posts/1857446118013275

sherbas-auto-parts-sign-bantam-brc40

“This sign is an awesome addition for any man cave. This sign hung in the Scherba’s Auto Parts Store on 32nd and Taraval Streets in San Francisco’s Sunset District for years before the store closed (currently the store is an O’Reilly’s). The sign is made from wood and is roughly 8 feet long and 4 feet wide.
This features a WWII era Jeep and the words “Military Jeep 1944” below the graphic. The price above is my “I don’t want to sell it” price so low ball offers will just be ignored.
I’m also open to trades of 50’s & 60’s porcelain automotive signs, Jeep grills, or street legal dirt bikes.”

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1959? Jeep Family Brochure from Canada

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I won this rare brochure off of eBay last week. I’ve never seen another one. Wagons, DJ-3As and FCs dominate the photos.

This is the front page. It is 8.75″ wide by 6.5″ tall:

1959-canada-jeep-family-brochure6

The back page is blank:

1959-canada-jeep-family-brochure5

It opens vertically to this size: 1959-canada-jeep-family-brochure4

Then opens horizontally to this:

1959-canada-jeep-family-brochure3

And this view is fully opened at 17.5″ wide by 23.5″ tall:

1959-canada-jeep-family-brochure2
This is the back fully opened:

1959-canada-jeep-family-brochure1

 

 

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Mobile Drilling, Inc, Booklet

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I won a HiBid online auction yesterday that included this Mobile Drilling Inc., operation and parts booklet. I am hoping this proves an interesting document!

mobile-drilling-inc-document2

This was included in an odd assortment of jeep and non-jeep docs.

mobile-drilling-inc-document1

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