Advertising & Brochures Research Archives

advertising and brochures

To Top

1948 Montana Farmer-Stockman Jeep & Truck Ads

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: I mistakenly list a September 1949 Ad as a September 1948 ad. I removed that, so now there are only seven ads on this post. 

Willys-Overland ran a series of Universal Jeep and Truck ads in the Montana Farmer-Stockman newspaper through 1948. The ads for the Universal Jeep focused on farming and ranching and appear most, but not all months (The paper is archived at the Library of Congress and appears to have been a bi-monthly publication). Below are seven ads I could find. In 1949, the number dropped to only 4 ads.

January 15, 1948:

1948-01-15-montana-farmer-stockman-lores

No February Ad

March 15, 1948:

1948-03-15-montana-farmer-stockman-lores

April 15, 1948:

1948-04-15-montana-farmer-stockman-lores

May 15, 1948:

1948-05-15-montana-farmer-stockman-lores

Continue reading

[fb_button]
 
To Top

Liquid Iron w/ CJ-5 on box on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This old package of Buckeye Silver Liquid Iron includes an endorsement by Willys Motors, Inc.

View all the information on eBay

liquid-iron-buckeye-cj5-willys-motors1

liquid-iron-buckeye-cj5-willys-motors2

liquid-iron-buckeye-cj5-willys-motors3

liquid-iron-buckeye-cj5-willys-motors4

liquid-iron-buckeye-cj5-willys-motors5

“THIS AUCTION IS FOR ONE/1 USED RARE/VINTAGE ORIGINAL BOX CONTAINING BUCKEYE SILVER SHIELD LIQUID IRON TESTED & INDORSED BY WILLYS MOTORS.

MADE BY BUCKEYE PAINT AND CHEMICAL CORP. OF TOLEDO OHIO, ALSO HOME OF THE WILLYS JEEP.

ITS A 2 PART ADHESIVE AND FILLER. BOTH PARTS ARE IN THE BOX.

THE HARDENER IS STILL IN LIQUID FORM. THE LIQUID IRON LOOKS MORE OF A PASTE. I DID NOT OPEN EITHER ONE OF THE CONTAINERS.

GREAT GRAPHICS ON BOX. GREAT IMAGE OF A WILLYS JEEP CJ5.”

[fb_button]
 
To Top

Moriarty Brothers Key Ring Pembroke, MA **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $25.

This Moriarty Brothers (Manchester, CT) Willys Jeep Key Ring a neat little piece. Some history behind that dealership.

“estate sale find : vintage 1960’s Willys Jeep Keys I was told and leather clip key chain. Back side says Willy’s- Jeep , and front side says : Moriarty Brothers inc. Manchester Connecticut. Lincoln-mercury, Meteor-comet . Phone mitchel 3-5135.”

moriarty-brothers-key-chain1 moriarty-brothers-key-chain2

[fb_button]
 
To Top

Kaiser Jeep Automatic Transmission Service Guide

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

Maury spotted this one. It was on eBay (sold for $17.50). This 1979 guide seems a clever way to diagnose transmission problems.

jeep-automatic-transmission-guide-circular

“”Kaiser Jeep Corporation Automatic Transmission Circular Slide Rule Calculator” by the writers and illustrators of Kaiser Jeep Corporation, Toledo Ohio. No Copyright data; research indicates Kaiser Jeep used Borg-Warner transmissions at least 1970-1972 – probably longer. Here is a guide for use while servicing those transmissions. Kaiser Jeep published the wheel as a Mechanic’s tool, and as an advertising piece, for their dealers selling retail product in that era. Note – the photos you see are of this mechanic’s tool and advertising piece – no ‘Stock Photos’.

A tight firm clean double-wheel ‘slide rule’ calculator in tan/black, unmarked, a trifle darkened after a half-Century on a shelf. 7 1/4″ in diameter; the inner wheel is 5 1/2″ in diameter.

A guide to when service is required on these transmissions;
The order in which the tests should be made;
The reverse shows the Pressure Levels, where the Transmission selector (gearshift) should be place and what RPM or MPH should be utilized in those tests;
Speeds at which downshifts should be made.
A solid clean circular slide rule – lots of data on the reverse. Direct from a postwar Jeep dealer’s library. No mustiness, No smoke smell. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers. “

[fb_button]
 
To Top

1957(?) How to Use 4 Wheel Drive Booklet

• CATEGORIES: Advertising & Brochures, Books, Features This site contains affiliate links for which I may be compensated.

This 4 Wheel Drive Booklet was likely produced between 1955-1957. An accompanying order form (seen at the bottom) suggests it was likely a 1957. The booklet was assigned form W-640. It’s not in the best of shape, but it also wasn’t very expensive.

The is a much better version of this booklet as compared to the earlier version from 1952.

1957-form-w-604-how-to-use-4-wheel-drive-01-lores 1957-form-w-604-how-to-use-4-wheel-drive-02-lores 1957-form-w-604-how-to-use-4-wheel-drive-03-lores 1957-form-w-604-how-to-use-4-wheel-drive-04-lores

Continue reading

[fb_button]
 
To Top

1956 DJ-3A Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

Maury spotted this DJ-3A brochure, form number W241-6.

“You are bidding on an old and original undated 8 1/2 x 11″ folder that is advertising the Jeep Dispatcher. It is in excellent condition with some minor storage stress.”

1956-dj3a-brochure-1 1956-dj3a-brochure-2 1956-dj3a-brochure-9

[fb_button]
 
To Top

‘Jeep’ Combat 6 Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I hadn’t run across this Combat 6 brochure. You can learn more about the Combat 6 here.

View all the information on eBay

“Soft Cover
c. 2 pages
Condition: Fair, light pencil writing at the bottom of brochure, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”

jeep-combat-6-brochure1

jeep-combat-6-brochure2

[fb_button]
 
To Top

Willys Audio-Visual Unit Brochure **Status Unknown**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Status Unknown. Was $17 + $10 shipping.

My guess is that this Australian produced brochure was probably released circa 1955.

“Soft Cover
c. 5 pages
Printed in USA.
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”

willys-overland-audio-visual-brochure1 willys-overland-audio-visual-brochure2

I’ve flipped the top image below to make the text easier to read:

willys-overland-audio-visual-brochure1

[fb_button]