Advertising & Brochures Research Archives

advertising and brochures

To Top

Two Nearly Identical Jeep Family Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These two nearly identical jeep brochures were published in different colors a year apart. The red version was published in late 1959. The blue (or green-blue?) brochure was published in late 1960.

Differences: 

Page 1: The truck at the mid-far-left of the page on the 1960 version has the ‘hockey stick’ styling, where the 1959 version has the older styling. Curiously, the wagons are identical.

Page 2: The ‘hockey’ stick 4WD utility wagon moves from the right to the left hand side on the 1960 brochure, while the older-design 2WD wagon is dropped in favor of the Harlequin-design wagon. The plain version of the truck is swapped for the ‘hockey’ stick truck. There are a variety of small text edits as well.

Page 3: Some very minor edits. The red version of the brochure is marked Form NO. 59-19, while the blue version is marked Form No. 600-19. Both brochures were part of a 20 series set of brochures both years. Once I get both sets of brochures complete, I will do a post for each year of brochures.

1959:  1959-18-red-jeep-4wheel-drive-brochure1-lores 1959-18-red-jeep-4wheel-drive-brochure2-lores1959-18-red-jeep-4wheel-drive-brochure3-lores

1960: 

1960-0-19-blue-jeep-4wheel-drive-brochure1-lores 1960-0-19-blue-jeep-4wheel-drive-brochure2-lores 1960-0-19-blue-jeep-4wheel-drive-brochure3-lores

[fb_button]
 
To Top

Hong Kong ‘Jeep’ Poster on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This very unusual item is priced at $39. Here’s more information about the Hong Kong TV series / ‘Jeep’ partnership.

View all the information on eBay

hong-kong-jeep-poster1 hong-kong-jeep-poster2

There was a mention of both Maverick and Hong Kong TV series at the very end of this Jeep Commercial. This is one of at least three commercials Buster Keaton did for jeep.

 

[fb_button]
 
To Top

Koenig Hardtop Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE:  Thanks to Dave, we have some additional Koenig history: 

“The son of the founder built the company up into a successful business making winches, “truck bodies”, and other stuff. His name was Herbert Koenig and he died in 2011 at age 95. An obit mentions that Koenig Iron Works (of Houston) was sold in 1978, and is now known as “RKI” and makes truck equipment (in Houston). They are RKI-US.com. Nothing indicates they care about Jeeps anymore!

Also, a Danish guy seems to have a website named Koenigwinches.com and it seems he makes parts for Koenig winches.”

=========================

Original Post November 2019: 

koenig-hardtop-3-datatag

This is a good example of simple post that spun out of control. Initially, I wanted to look at some changes in Koenig’s CJ-5 hardtop model numbers over the years; But, that then expanded to a look at twenty years (or so) of brochures.

THE EARLY YEARS:

The timeline of the early Koenig brochures are pretty easy to identify based on the jeeps used. In later years, Koenig began using numbered ‘bulletins’ to identify brochures. At first, I thought the numbered bulletins should be ordered by ascending number, but after closer examination, I the later two digits of each bulletin number reflect the year of the brochure. As you will see, other brochure elements back this theory.

Before we start, you can find installation instructions for some Koenig hardtops here.

The earliest Koenig brochure I can find was published in an early Willys-Overland Equipment brochure (1949?). The models consisted of “Full Cab” and “Half Cab”. This brochure was included among a surprisingly large number of hardtop competitors’ brochures, including Worman tops, CarsonCraft tops, Boston Top tops, Sturdee tops, Porter & Reed tops, Body V7 Works tops, Blue Star tops, Lambert tops, Hills Custom Built tops and Meyers tops (which became sears tops and a company that was different from the one that produced later Meyer tops).

1948-equipbook-koenig-hardtops2

1948-equipbook-koenig-hardtops1

This brochure circa 1949 showed half and full cabs on a CJ-3A:

1949-koenig-hardtops-cj3a-industrial-book1-lores

1949-koenig-hardtops-cj3a-industrial-book2-lores

Continue reading

[fb_button]
 
To Top

Carson’s “CarCraft” Hardtop

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This post started out as a post about Koenig hardtops, but that lead to updates on the Car Craft and Blue Star hardtops. I should have the Koenig post done for Saturday morning.

This updated post provides more info on the CARCRAFT hardtop. An early Special Equipment catalog contained two different versions of the Carson Machine & Supply Company’s Car Craft brochure. I’ve added a third brochure at the bottom which I’d found off of eBay years ago. Here are two real-world examples: one jeep and another jeep.

This brochure was published back in 2017. It features a CJ-2A and does not have the stylized CARCRAFT branding. Instead, it shows a plain “Car Craft” brand with a space added.

1948-equipbook-carson-carcraft-hardtops1 1948-equipbook-carson-carcraft-hardtops2

This is the first time I’ve published this brochure. It includes the new CARCRAFT branding and used a CJ-3A jeep:

Scanned Document Scanned Document

 

This brochure was available on eBay in 2013.  It appears to be the company’s signature brochure for the hardtop. I haven’t tracked down another copy:

1949-carcraft-top-carson-supply-brochure8

Continue reading

[fb_button]
 
To Top

Blue Star Aluminum Tops

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.
blue-star-hardtop1

Rooney77’s Blue Star Top for sale

UPDATE: This post from 2014 has been updated with additional brochure examples. See all the Blue Star hardtops documented thus far:

(From 2014) This Blue Star aluminum top was built by the Blue Manufacturing Company, founded in Kansas by Max Blue circa 1946. ‘Blue Star’ was the brand name used on several products he produced.  There’s some conflicting information, but it appears In 1946 Blue Manufacturing was building aluminum airline parts. About that time, as a hobby, Max began building aluminum boats. He also tried manufacturing and selling jeep hard tops.

Demand was so great for the boats that in 1948 he leased space and built boats full-time. Meanwhile, he either sold or abandoned the jeep top business altogether. Given only a few Blue Star tops have surfaced over the last few years, I imagine he didn’t sell too many of them.

However, Max was able to sell boats. By 1953 the company was building 1,000 boats a year. In July of 1953 he moved the company from Goddard, Kansas, to Miami, Oklahoma. There are various articles into 1960 that talk about the Blue Manufacturing Company. However, the company appears to have ceased boat production in 1964.

This brochure featuring a CJ-2A is the earliest example I have of this top. It was part of an early industrial equipment book.

1946-blue-star-hardtop-brochure

Here’s another example, this time with a CJ-3A:

blue-star-brochure-full-half-cabs1

Here’s an ad that was featured on eBay.

1954-blue-star-print-ad

Here’s an example of the logo badge:

blue-star-miami-oklahoma

Here is an example of the half tops:

blue-star-brochure-full-half-cabs2-lores

Actual top:

blue-star-half-cab-ia02

Here are some photos of actual full hardtops:

blue-star-hardtop3 blue-star-hardtop2 blue-star-hardtop4During the summer of 2013 a seller on eBay had two jeeps with Blue Star tops for sale:

Jeep 1)

1951-cj3a-twinvalley-mn003 1951-cj3a-twinvalley-mn03 1951-cj3a-twinvalley-mn4

Jeep 2)

1951-cj3a-twinvalley-mn01 1951-cj3a-twinvalley-mn02

[fb_button]
 
To Top

Kermath Sea Engine w/ Hydro Jet Seven Valleys, PA **SOLD**

• CATEGORIES: Advertising & Brochures, Engine, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $500.

Jordan spotted this unusual combo. This package creates an early jet powered boat using a Kermath modified L-134 and a Hanley Hydrojet. I’ve included a Kermath brochure and links to the development of the Hydrojet by Keenan Hanley at the bottom of the post.

“Willys Jeep engine block casting number 804380, and Hanley Kermath HydroJet. I’ve never attempted to start. $500”
kermath-hanley-engine-hydrojet0 kermath-hanley-engine-hydrojet1 kermath-hanley-engine-hydrojet2

Continue reading

[fb_button]
 
To Top

W-O Canvas Soldenized Duck Soft Top

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
Scan10023-providence-dealer1

Rear view of the W-O Canvas Top on a VEC CJ-2A. The PTO pump looks to my untrained eye to be an MP Universal Jeep Packaged Pump Model 12M-WJ.

UPDATE II: I’ve added a second version of the W-O Canvas Top brochure (tan brochures). they come from a Willys-Overland Equipment Book that, based on other brochures contained in that book, was likely published earlier than the brochures that appeared in the original version of the post.

This jeep brochure from an early Willys-Overland Special Equipment catalog highlights the first production soft top for the CJ-2A. It was labeled a W-O Canvas Top. The material used wasn’t your average canvas, at least according to the brochure. Instead, it was 10oz soldenized duck. That description meant nothing to me, so I attempted to decipher it.

Scanned Document

Scanned Document

These two brochures were published in a Willys Industrial Equipment book. It appears Willys-Overland changed up the name slightly to the Willys Canvas Top, though in the text the W-O Canvas Top name remains the same as above.

willys-overland-soft-top2-Scan10051-lores

willys-overland-soft-top-Scan10050-lores

The biggest mystery was the term “soldenized”. Not even the internet knows what “soldenized” means. The fact that the term probably describes a means of mildew or waterproofing makes sense, and Robert Ackerson described it similarly in his jeep book, but that’s more a description of the result of the process, not a description of the process itself.

Continue reading

[fb_button]
 
To Top

Smithsonian Article on the Zamboni Company

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I suppose the timing of this article is appropriate, given those of us in the north half of the blue ball are plunging into winter quickly (at least the weather in Washington State feels wintery), as a recent Smithsonian Magazine article on the Zamboni Company featured several photos I hadn’t seen of Jeep-based Zamboni vehicles. Here’s the article: https://www.smithsonianmag.com/innovation/how-zamboni-changed-game-ice-rinks-180973352/

The article also included this ad featuring the CJ-3B as Model D from the Zamboni Company’s archives:

zamboni-ice-resurfacer-ad-lores

If you are not familiar with the use of jeeps as early Zambonis, check out my post about the various jeep models that were used for which Zamboni machines. The CJ-3B Page also has background information about the Zamboni Ice Resurfacers.

If you really like pics of Zamboni machines, check out the Zamboni: The Coolest Machines on Ice.

zamboni-coolest-book

[fb_button]
 
To Top

Warn 800G Gasoline & 400E Electric Winch Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Maury spotted a collection of brochures and parts booklets on eBay that I was lucky enough to win. One of the brochures describes the portable, gasoline-powered Model 800G Warn Winch. On the other side of the brochure is an Electric Marine Model 400E Winch. A post from 2017 about the 800G includes pics of it.

The Model 800G Gasoline Warn winch:

According to Warn Industries, the Model 800G ad below is from 1969. 
warn-marine-winch-warn-portable-winch-brochure1-lores
Between February 1970 and April 1970, Warn also included the winch in a Four Wheeler inner-cover, full-page advertisement. Given the importance of the company’s hubs and vehicle winches to Warn’s profit margins, I’m surprised the company included the 800G in this full color ad. Perhaps management had high hopes for the product? Whatever the hopes, I can find no evidence that Warn advertised the 800G ever again after April 1970.

1970-02-fourwheeler-warn-ad-lores

Real-world example from the Warn website, There are also pics on Warn’s Facebook Fan page.

warn-gasoline-portable winch-800G-6

The Warn Marine Model 400E Electric Winch: 

This brochure appears on the back of the 800G brochure. I could find no other information about it online.

warn-marine-winch-warn-portable-winch-brochure2-lores

[fb_button]