This article appeared in the February 1956 issue of Willys News. No pics were added, but I thought the article itself was interesting.
Old News Articles Research Archives
Frank and Helen Schreider in Willys News
The September 1957 issue of Willys News devoted a full page to Frank and Helen Schreider’s 20,000 mile trip from the Arctic Circle to the tip of South America.
1997 Story of the Jeep in the Toledo Blade
On April 20, 1997, the Toledo Blade devoted an entire section of its newspaper to the jeep history, going all the way back to the construction of the Jewel sewing machine factory in 1885. While it isn’t a perfect history (for example Jeep did not copyright the name JEEP in 1946, they tried, and failed, to trademark it at that time), it’s still interesting with some photos and a historical time line.
http://news.google.com/newspapers?id=I2oxAAAAIBAJ&sjid=dgMEAAAAIBAJ&pg=6687%2C7138684
Wives Will Love Driving The New FC-150!
The Miami News reported in 1956 that wives will love driving the new FC-150. I wonder if anyone bothered to interview any wives on that topic . . .
Barney Roos Believes in the Farm Jeep; Canadian Experts Not so Sure

This photo appeared in a September 06, 1943, promoting the jeep as a tractor.
A 1943 an interview with Barney Roos appeared in a Palm Beach newspaper that explored his automotive history. In the article, Roos promoted the jeep as a practical alternative to the standard tractor. Another article in the Milwaukee Journal seconded farmer’s optimism regarding the jeep (there were many articles promoting the jeep as a farm tractor. Here’s a September 06, 1943 article).
A year later, two Canadian Agricultural specialists were much less confident in the jeep’s potential, suggesting the jeep drove to fast, the transmission was not strong enough, and the jeep lacked power to be a good farm vehicle. Willys Overland must have agreed with those researchers, because they addressed those issues by installing lower gears, which both added power and slowed down the jeep. They also updated the transmission to the T-90.
I’ll begin with the 1944 Canadian article first as that is comparatively short.
The Official name for the Jeep — Peep? Bantam Car? Other?
By April 1942 newspaper editors weren’t sure what to call the new fangled quarter-ton bantam-willys-ford invention. The problem was highlighted in this Sarasota-Herald-Tribune article which surveyed editors’ uses of different descriptive words. Note the naval editor’s response at the very bottom of the article.
Eventually, a decision was made. In May of 1942 newspapers announced the armored division officially named the quarter-ton command/reconnaissance car the ‘Peep’, while the half-ton armored car was called the ‘Jeep’. The Milwaukee Journal published two photos to help readers distinguish between the two.

That’s a Ford GP at the top, while at the bottom is what I believe to be an early Dodge Command Car. You can view other earlier examples like the one above at the Command Car site.
This article in the Pittsburgh Press, in May of 1942 confirms that the names “jeep” and “peep” had been transformed from slang into legitimate words that could appear in dictionaries.
As late as 1984, some WWII vets didn’t know why they called the jeep a peep. According to this article in the Spokane-Review, Patton’s 3rd Army Armored Division continued to call the jeep a peep throughout the war.
Australian Review of the 1958 CJ-3B
The August 11, 1958, issue of the Sydney Morning Herald featured a long review of the CJ-3B, whose parts were imported into Australia and then assembled there. You can review the article at Google news as it original appeared or read my re-arranged version (for space purposes) below. The reviewer’s biggest complaint was due to the way the jeep is converted from left to right-hand drive, leaving the gearshift to the left of the transfer case shifters.
Jeeps Help Out Riding Club
Rat Patrol Actor Hurt During Filming
This 1967 article out of the Quebec Telegraph highlights a jeep accident during flaming that hurt star Christopher George of Rat Patrol.
Obstacle Course Helps Dealer Sell Jeeps
A McHenry, Illinois, dealer created an obstacle course for potential buyers to test jeeps. The February 1956 issue of Willys News reported this.






















