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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
“Work in progress 200 ci Ford L6 engine w/3 sp automatic All parts go with it ,T 96 trans ,with old pto shaft ,brake parts ,lights ,wire , cables ,so on or best offer ,cash only”
As mentioned in the 1955 testimony by Edgar Kaiser, initially when Kaiser purchased the Willys-Overlands assets, Kaiser Industries operated it as a separate automotive company called Willys Motors, an entity distinct from the other automotive company Kaiser Motors. Part of the reason for this was that both organizations had separate plants, Kaiser in Michigan (at Willow Run) and Willys in Toledo, and separate sales and distribution systems.
Step one of the integration was to blend the sales and marketing teams of Kaiser and Willys. Later, in early 1954, the Willow plant was shut down and manufacturing was moved to Toledo. By early 1955, most of the integration of Kaiser Motors into Willys Motors had been complete (I don’t know if Kaiser motors existed after that).
As a part of the integration strategy, and perhaps to bring cars, jeeps and truck under one umbrella logo, the marketing team introduced the Kaiser Willys name and the KW logo. These appear on a variety of brochures and documents from 1954, but pretty much disappear by early 1955. Here’s an example of the sales and dealers’ newspaper, the Kaiser Willys News. It features both the logo and the dual name:
But by early 1955, this KW and Kaiser disappears, replaced by just Willys and the W logo:
Maury found this good example of Kaiser Willys coupled with the KW on a service manual. It also labels the sales division as the Kaiser Willys Sales Division.
In terms of brochures, here’s an early 1954 version of a CJ-3B brochure with the KW:
Here are the later 1954 versions of this same brochure, with the one on the left intended for the Willys-Overland Export Company, while the one on the right was marketed by the Willys Motors, Inc. Gone is KW and Kaiser Willys, though Willys and the W-O logo reappear on the Export brochure:
Willys-Overland Export brochure is on the left, while the standard brochure for Willys Motors is on the right.
Here’s another somewhat common brochure that I hadn’t dated until yesterday. That’s because it didn’t register with me that this brochure has both a KW logo and a KW-form number (KW-1706). It’s the Farm Power Brochure that extolled the virtues of four wheel drive and it’s practicality on the farm. I’ll just show the first and last images here. The full brochure can be seen in the post below.
There are quite a few examples of the KW and Kaiser Willys logos on documents. However, by 1955, those logos were mostly removed in favor of ‘Jeep’ and Willys.
Tomorrow, we’ll visit the initial attempts to harmonize sales brochures across models.
iI’ve shared some of the pics and captions, but now I can take some okay scans (not great, just okay) of the full pages. This has the KW logo, the Kaiser Willys branding, and a mention of the Kaiser-Willys Dealers and Salesmen.
UPDATE: Here’s another version of the 24-page “A Report on The Universal Jeep in Conservation” available on eBay. You can view all the pages of the report here. It’s priced at $29.95.
“1953 Willys CJ3A. It runs and drives, 100% brand new T90 3-speed transmission and rebuilt steering box. Engine is an F head out of a later model versus the L head that would have come factory. 4WD works, hubs and T18 transfer case shift well in and out of 2/4WD and Hi/Lo. Also new front fenders, front suspension (springs, shackles, pivot bolts), new shocks all around. Could use a little carb tuning. Steering is tight with the tie rod ends in good shape.
Frame is straight and not all rotted out. Tub could be better, but it’s 67 year old thin sheet metal after all. Tub floor pan was also bed lined by a previous owner, and free from any cancerous rust. Great starting point for a full restore, father/son build, crawler, motor swap, whatever you want. Simple with literally every part available online to replace anything on the vehicle. Bought it as a project last year and lost interest. Reg expired in 2018 so there are some back fees, unsure what they are. Any questions just ask. 5500 obo”
“Nice willys new or rebuilt everything.225 oddfire, t90, twin stick transfer case,power steering,new wiring harness,4v carb,headers,2.5 inch exhaust, new gauges, aluminum radiator. About 90% done.needs to be finished, meny more pictures.”
“OR SALE 1948 WILLYS Solid starting point for a PROJECT. 283 with LT-1 intake, advance adapter headers, advance adapter side pipes, 2 piece scatter shield, Muncie 4 speed, warn overdrive, Dana transfer case, custom built front and rear drive shafts, Dana front with a DANA 60 rear (yes that is a 1 ton rear end) end both sporting 5:38 gears. Locking hubs on the front. GM steering box and column, Hurst linkage, 2 10 gallon fuel tanks. Sand roll bar with a full cage. Same owner since around 1979. I wanted to rebuild it to it’s former glory but just don’t see it happening.”
“951 M38 Willy’s Military Jeep. It has been converted to 12 volt. I have taken this down to the frame and started to put it back together. It ran and drove before my restoration began. I have lost interest in the project. It has a: Buick V6 even fire out of an early Grand National (better than the odd fires) Dana 27 front axle Dana 44 Rear axle Brand new Rancho 2.5 inch lift kit with new leafs and shocks Muncie SM420 4-speed T-18 Transfer case (brand new adapter from Novak) Super Swamper 32.5 inch tires (5 of them) Front Disc Brakes Power Steering
Parts that come with it: New wiring harness New gauges 4 New Hummer seats, cushions and seat belts Soft top with doors (old has some holes) Aluminum radiator and electric fan Brand new heater All the brass placards for the dash Roll bar New brake lines Many many more parts. All the parts are there to get it back on the road. It is currently on a DJ-5 frame which is 3/4 of the way boxed in, the original frame will come with it also if looking to restore back to original. You will need a trailer to pick this up and a way to haul all the parts. It’s registered non-op and has original CA black lic plate.”