The Maine Willys Sales Co, appears to have launched in 1946 in Bangor, Maine. By 1949, the company was located in multiple Maine cities, including Bangor, Rockland, Lewiston, Portland, and Augusta. At some point, circa 1949, the Augusta branch sold six jeeps to the Forestry Department. The below image posted to the Forest Fire Lookout Association’s FB page documents this purchase:

Here’s an ad from the March 30, 1949, issue of the Bangor News. Note that multiple cities are listed under Maine Willys Sales:

It’s likely that 1949 wasn’t kind to the Maine Willys Sales Company, because the February 09, 1950, issue of the Bangor Daily News reported that Chrysler had taken over the Maine Willys Sales Company property, though nothing was mentioned about what happened to the company.

Later that year, on June 15, 1950, a large ad appeared in the Bangor Daily News, but only the Maine Willys Sales Company of Rockland appeared on this list of dealers.

The above ad strongly suggests that Maine Willys had dwindled to just one city in Maine by the summer of 1950. The company’s name was rarely seen in the newspapers after this ad.

The last reference I found for the company was for a July 11, 1953, article in the Bangor Daily News that mentioned an accident where a driver backed into the Rockland Maine Willys Sales showroom, shattering two large windows.