Jeep-Willys-News Research Archives

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June 1951 Salesbuilder Magazine

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

This June 1951 Salesbuilder Magazine was volume 3, number 6. This issue includes a three page look at the Farm Jeep and Jeep Tractor vehicles and the Jeep-branded farm equipment. A large number of 1951 wagon-related advertising pieces are shown on the first few pages.

There’s also a number of Laurel C. Worman dealership photos, include pics of his Willys wagons on the front page and examples of his wagons stenciled with “Welcome Wagon” on the back page. Finally, thanks go to Barry Thomas for helping me snag this issue.

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1963 Jeep News International Vol. 9 No. 7

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I have a two year gap between my 1961 issues of Jeep News and this one from late 1963. During that period, the name was changed from Jeep News to Jeep News International. The use of months as part of the dating system were dropped in favor of using a volume and issue number.

Not surprisingly, the introduction of Wagoneers and Gladiators changed the focus to the full-size jeeps, but there are still legacy jeep photos and articles.

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March & April 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This issue of Jeep News is packed full of items. One curious article is about the Longview Trailbreakers on the last page. The article claims the Trailbreakers were launched in April 1960, but the Tacoma Webfooters page claims the club had originated prior to mid-1958. The only thing I can think of is that the Trailerbreakers incorporated the club in April of 1960?

Also, on page 6 the Del-Monte Contest for a Jeep Surrey was something I hadn’t seen elsewhere (learn about the winning store here). Meanwhile, on page 2 the paper announced the Gotham City contest winner, one Mrs. Edwin C. Sly of Buffalo, New York.

On page one is a great photo and article about the Hong Kong exhibit at the Chicago Auto Show. And, on page one, are eight of nine mailers used in 1961 (the ninth is shown on page 2). I’ve shared eight of them on eWillys, but have yet to locate the “operation Zebra, or” brochure. Anyone have a copy of that? (Busy Bee; willing worker; To get the Lion’s Share …; You Can’t Hide…; don’t get taken for a ride!; best for all short hops; Big Family!; and need a friend?)
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This three-page spread was unusual for Jeep News.

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1961 Readers Digest Del-Monte Pink Jeep Contest

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Buddies’ Market in Pottstown, Pennsylvania, announced in the April 27, 1961, issue of the The Mercury newspaper that it was the winner in a Readers Digest / Del-Monte contest for a “Pink Jeep and a polka dot sailboat”.

Below is a contest poster that was distributed to stores nation-wide (and printed in the March-April 1961 issue of Jeep News):

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This is the announcement by Buddies’ Market:

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1991 ‘The First 50 Years’ Jeep Press Packet

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Documents, Features, Old Images • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Maury, I was able to get this 1991 press packet off ebay and shipped for under $10. That’s a good day. It wasn’t clear to me all that was inside, but it turned out to be a heck of a deal. The three-page tri-fold stores photos, old press releases, histories, and a few miscellaneous items.

Here’s the front of the packet:

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These are the materials that are stored inside. There are four press releases, fourteen reproduction 8×10 photos, a 40-page AMC/Chrysler history, a jeep history that’s attached to the binder (see upper right corner), one March 1963 Jeep News front-page reproduction and a late 1940s wagon ad reproduction. Just the reproduction of the Willys Quad photo was worth the cost of this package (I’d never gotten around to getting one).jeep-pr-packet-05

I haven’t read this history just yet, but wasn’t in a hurry as I’ve already read this book on AMC’s history:

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Here’s how the binder looks when opened. The jeep history starts at the page in the middle.

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Under the last page of the jeep history is a holder for all the photos and other documents:

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Here are two 1990s press releases (I only took photos of the front pages):

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These are two 1980s press releases:

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The press release on the left is from early 1942 and covers the changing situation with America’s entry into WWII, while the one on the right is from 1965:

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The Jeep News reproduction page from March 1963 is shown on the left. It includes a report on the name change from Willys Motors to Kaiser Jeep and the Willys-Overland Export Corp. to Kaiser Jeep International Corp. The reproduction wagon ad on the right is from 1948 and includes details on which magazine and dates it appeared (I wish I had that database of information!).

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June 1952 Willys Service News

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

This June 1952 issue of Willys Service News is part service news updates and part ‘how to sell services’. This is one of three that was on eBay recently. The other two will get posted over the next few days.

Included with this Willys News are several supplements places, including 1) Suggestions on maintenance updates for vehicles (there were problems with the Aero car demonstration models not running perfectly, but these tips could apply to jeeps); 2) How to improve steering (again, directed at cars); 3) Passenger car door lock issues.

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1969 Vagabond Adventures #1 on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.

View all the information eBay

This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.

“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”

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