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1961 Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This August 1961 Jeep Family brochure called “You Can’t Hide from the Fact” featured a pig trying to hide behind a small tree. It’s not clear to me why they used all the cutesy animal references during this time period.

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5 Comments on “1961 Jeep Family Brochure

  1. Mike

    I think part of this cutesy marketing strategy was to appeal to women, get their husbands to buy a Willys Jeep vehicle as a second car. I remember noticing a change in advertising leading up to the introduction of the Wagoneer in the fall of 1962. Up until this point, Jeeps were considered a “MAN’S VEHICLE” and Kasier wanted to change that perception, and increase sales. There were a few of these dealer mailers with specialized themes to appeal to different segments of the market based on the theory that dealers knew their customers, a way of planting a subliminal message. I figured this out when I was a kid, 12 years old in 1962, even then I realized this was, MARKETING GENIUS.

  2. David Eilers Post author

    LOL @ Mike 🙂 They definitely had to shift (bifurcate is more accurate) marketing when they entered the semi-luxury segment with the Wagoneer.

  3. Mike

    A question that comes to mind, Did Kaiser Willys do it’s own in house, advertising & marketing, or did they hire a independent advertising agency to do this? Just wondering, I realize a lot of past Kaiser Willys corporate background information has been lost to the passage of time, all this trivial information iinterests me.

  4. David Eilers Post author

    It interests me as well. I don’t know the answer to that. The answer might be in the Henry Kaiser archives at Cal Berkeley.

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