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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This August 1961 Jeep Family brochure called “You Can’t Hide from the Fact” featured a hippo trying to hide behind a small tree. It’s not clear to me why they used all the cutesy animal references during this time period. This is Form No. DM61-08.
I think part of this cutesy marketing strategy was to appeal to women, get their husbands to buy a Willys Jeep vehicle as a second car. I remember noticing a change in advertising leading up to the introduction of the Wagoneer in the fall of 1962. Up until this point, Jeeps were considered a “MAN’S VEHICLE” and Kasier wanted to change that perception, and increase sales. There were a few of these dealer mailers with specialized themes to appeal to different segments of the market based on the theory that dealers knew their customers, a way of planting a subliminal message. I figured this out when I was a kid, 12 years old in 1962, even then I realized this was, MARKETING GENIUS.
Love that Jeep Mounted broom
LOL @ Mike 🙂 They definitely had to shift (bifurcate is more accurate) marketing when they entered the semi-luxury segment with the Wagoneer.
A question that comes to mind, Did Kaiser Willys do it’s own in house, advertising & marketing, or did they hire a independent advertising agency to do this? Just wondering, I realize a lot of past Kaiser Willys corporate background information has been lost to the passage of time, all this trivial information iinterests me.
It interests me as well. I don’t know the answer to that. The answer might be in the Henry Kaiser archives at Cal Berkeley.