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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
UPDATE: I ran across another of these Work-and Hobby Horse Ads from 1965. It appears to be part of a campaign, but I don’t know how many ads were created. I’ll update this post as I locate others.
This ad is available on eBay and was featured in the Farm Journal Magazine and possibly others:
Here’s one from PINTREST and features a Tux Park IV:
This ad from PINTREST shows off both the CJ-6 and CJ-5 Tux Parks:
This one was made into a metal sign, so it’s not an exact copy of the ad. It’s for sale on eBay:
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This was originally published March 06, 2022: Barry Thomas (Farmjeep.com) shared this 1965 ad that shows a CJ-5 being used as an extra farm hand. If anyone happens to have any ads showing a CJ-5 on the farm or with a lift, Barry would be very interested in it.
UPDATE: I’ve added the updated scans. This is actually a nicely illustrated brochure. I don’t think my scans really captured the color.
Here’s a brochure I’ve never seen that I just purchased on eBay. My guess is it a late 1940s brochure. I’ll update it with better pics when it arrives.
The latest date published in this brochure is April of 1973, so my guess is that this was printed in mid-to-late 1973. It covers the history, mission, facilities, models, executive staff and other details. These aren’t he best scans, but they’d work for recording this bit of history.
UPDATE: This Jeepster photo is making the rounds on Facebook; this post provides a little more info.
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Posted December 24, 2020: This article provides more information about this stunt Jeepster and plane. It was published in the March 20, 1949, issue of the Fort Worth Star-Telegram:
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Originally Published Dec 8, 2012:
The Sunkist Lady was an Aeronca 15AC Sedan airplane flown by Dick Riedel and Bill Barris used to set a world-record for endurance flight. They spent a total of 1008 hours and 2 minutes aboard the airplane, ending their flight in April of 1949. Unfortunately for them, their record was broken six months later.
What makes this relevant for jeep fans was that to keep the plan in the air, the crew used Jeepsters borrowed from local dealers to race down the airport runway so the crew could hand fuel and food to the two pilots.
This ad was published in Time Magazine, date unknown, which often published unique ads that I haven’t seen other places. The use of Willys-Overland about the model name suggests to me it might be a 1947 or late 1946. I don’t remember the Jacobsen Manufacturing or its mowers appearing in any other ads.
Thanks to Matt for sharing this document. This 16-page September 1947 issue of WO Sales News begins by announcing the addition of the “step” on CJ-2As. In an older comment by Bill Norris, “According to the 49 parts manual they [the steps] were available on 2As after serial number 129806”. This seems in relative accordance with the timing of the article.
The next story introduces the Laurel C. Worman hardtops, followed by another introduction, the Jeep-A-Trench.
On page six is an interesting story about a caravan of wagons that brought television to smaller towns across the country. To that point, television was only available to areas within a fifty mile radius of a large tower. When the jeep caravan arrived in towns, it offered twice-daily shows via a portable studio setup.
On page eight is a discussion of how to arrange and display jeeps. There are many car museums that could benefit from these insights! I’m not much of a fan of “parking lot” style museums.
The remainder of the pages discuss dealer info, marketing, testimonials, and other highlights.l
UPDATE: Matt provides some insightful comments in posted comment at the bottom. Per his comment, I added a small blurb that (I hope) clarifies that the Jeep News issues discussed below were more consumer-oriented, similar to The Willys War News, rather than dealer-oriented periodicals like the WO Sales News and Salesbuilder. Still, it would be interesting to get more WO Sales News issues and compare the content to the Jeep News issues to see if there is any reuse of content, which would suggest some kind of coordination between those two periodicals. That the Jeep News seems to have stopped about the same time the Salesbuilder launched is also curious, but perhaps just a coincidence?
L to R News Periodical Covers –>1945 The Willys War News, 1945 The Willys News, 1946 Fergason’s Jeep News, 1947 WO Sales News, 1947 Milt. Henry’s Jeep News, 1947 Russ Borg’s Jeep News, 1948 WO Sales News, 1948 Salesbuilder, 1948 Cristie’s Jeep News
I sent Barry Thomas the following information the other day. He found it very interesting, so I thought I would republish (and fix the errors, ugh) the info here. If anyone can add to this or correct it, I’d appreciate it!
Here’s a history I’ve assembled about the transition from The Willys War News to Willys-Overland’s Salesbuilder.
Sept. 1945: As far as I can tell, the next issue was also labeled The Willys War News, but with WAR X’d out in red. It is marked Volume 1, No. 1, suggesting it was the beginning of something else. http://www.ewillys.com/2023/10/13/volume-1-issue-1-of-the-willys-war-news/ (It’s unclear to me how many additional issues of The Willys War News were published.
1946: My best guess is that W-O launched WO Sales News in 1946 as a dealer marketing periodical. I don’t have any 1946 issues, but a 1947 issue (below) claims to be Volume II, which likely makes Volume I published in 1946, though how many issues were produced I don’t know.
1946: A magazine, more consumer facing than the WO Sales News, was launched in 1946 called Ferguson’s Jeep News Volume 1 No. 1, but there’s no information (that I have spotted) in the first issue indicating who was producing the magazine: http://www.ewillys.com/2022/08/28/1946-issue-of-jeep-news/. Given the proper use of apostrophes around the name ‘Jeep’ , there could have been some influence by Willys-Overland behind it, but I can’t say for certain.
Importantly, Matt notes in the comments below that he has a Volume 1 No. Jeep News issue with the name C. Denigers, so there was some kind of marketing program likely used to assigned names to the top of these issues. But, who was overseeing such a program isn’t your et clear.
1947:Jeep News Volume 1 No. 3 was published, but this time it was Milt. Henry’s name at the top, replacing Ferguson: http://www.ewillys.com/2022/09/09/1947-jeep-news-vol-1-no-3/ I explain in the post link why I thought this was published in 1947.
Why the name change from WO Sales News to Salesbuilder? There was a short blurb on google announcing this change published in the 1948 Volume 22 of “Tide”, a marketing and advertising publication, but I can’t find much more info than the screen shot I grabbed (to get to this link, google “salesbuilder jeep news”, then click on the “books” search tab:
Also, about this time, Willys Overland was undergoing a marketing shift, pushing out the “Willys” brand in favor of “Jeep”, a discussion I have documented on eWillys. The company would reverse this trend in 1951 with the introduction of the Willys car and the Willys Makes Sense marketing campaign, also documented on that link above. Both issues are also discussed as part of the Willys Makes Sense Ad Campaign Post.
1948: The last issue of Jeep News (that i know of) shows Cristie’s as the headliner of Volume 1 No. 6. I believe it appeared in 1948 based on pics of two “Lefty” CJ-2As photos in the issue.
Salesbuilder would run throughout 1953, when Kaiser Purchased Willys-Overland’s Assets. To the best of my knowledge, the name was switched to Kaiser Willys News (Unless there was something else between Salesbuilder and KW News that I haven’t seen). .
