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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
UPDATE: Here is what looks to be a Champion Doo-All Roll-Dump trailer for sale for $500. Thanks to Gary for spotting it. Gary contacted the seller and he is willing to transport it to Gary’s place for $50 in case anyone might be interested in this rare trailer.
I can find no date for this Champion Company Doo-All ‘Jeep” Trailer brochure. Give only CJ-2As are shown, I initially thought this was published around 1948. However, the lack of Jeep wagons or trucks may indicate the brochure was published earlier than that. The from number is S-3-T.
This first 8″x11.5″ page is the front page:
The brochure opens horizontally to review a second page.
The right page opens horizontally again, to reveal a trip-fold:
Examples of the GET A ‘JEEP’ campaign in the full page ads of the Saturday Evening Post.
The company also introduced a subtler GET A ‘JEEP’ magazine marketing strategy in the form of small cartoons.
So far, I’ve only identified the publishing date of one cartoon, but I’m sure with time we can identify the others. As of a November 13, 1946, the cartoon ad campaign was still being used, but the December 14, 1946, full-page ad does not include that phrase.
This GET A ‘JEEP’ ad appeared in the October 12, 1946, issue of Collier’s Magazine. Strangely, the only attribution is the “A product of WILLYS-OVERLAND MOTORS”. My conclusion is that this was a sneakier “ad” for the new jeep.
This keepsake brochure lacks any date, but I presume to be the second tour of jeeps around part of the country, probably in 1948. The brochure cover page shows a Mahl Loader attached to one jeep and a Blue Star hardtop on another jeep. I wonder if a similar brochure was made for the first Cavalcade.
Barney Goodwin shared the exciting news that his parts business acquired an early neon Willys Jeep sign to hang in his Waverly, Ohio, store. It is 80″ long and 30″ tall.
Barney is hoping to learn more about this sign’s place in Willys-Overland history. I shared with him my thoughts on it, but he is hoping to find documentable evidence about the sign. So, he figured he would reach out here.
In my opinion, he has two challenges. One, finding evidence for a date of manufacture would help place the sign in context (though there is plenty of physical circumstantial evidence in my opinion) and, two, finding documentation that indicates this was an OFFICIAL design offered and promoted by Willys-Overland (and not some dealer-created custom item).
I will update this post with the thoughts I shared with Barney at a later point, but I hoped to get some input from others before then.
Barney wrote, “I had wanted to announce this last summer but life got in the way. Last Spring we purchased this 1946 Willys Jeep neon sign to display inside our business.
We found it at the nation’s largest indoor antique mall in Springfield Ohio, and after 6 months was able to negotiate a price.
After we do more research, we hope to have an article in the Dispatcher Magazine about it.
In the meantime, we wanted to share it with the forum and invite comments about it, perhaps helping our research.
We believe, and have been told by the sign collecting world. That his is Willy’s first dealership marque sign from 1946. Notice that it does not have “CARS” or “TRUCKS” on it like the later ones did.
One sign collector said it was the only one of 2 known to still exist and the only one operational.
It is a 2-sided, bull-nosed, neon sign. It’s about 80” long and over 30” high.
The can is original paint – much more valuable than repainting it. The neon has been completely restored by a neon professional here in Ohio.
For our research, we are especially looking for comments with verifiable details.
With over 50 personal years involved with Jeep since high school, the appreciation of owning this cannot be overstated.”
This 1975 tri-fold brochure from San Juan Scenic Jeep Tours out of Ouray, Colorado, doesn’t show and FC Tour Jeeps, but it does have a wide photo that includes a Wagon Tour Jeep. Below the brochure is the front and back of a Scenic Jeep Tour postcard that features a wagon.
UPDATE: Any experts out there familiar with 1950s corn pickers? Barry Thomas from Farmjeep.com asked me to ask you all if anyone knows who built the Corn Picker branded by Willys-Overland (see brochure below). He thinks it was CO-OP, but doesn’t know for sure. You can view his whole corn-picking post here: https://www.farmjeep.com/farm-jeeps-at-corn-harvest-time/
In the meantime, enjoy this video of a CJ-5 pulling a corn picker:
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Originally Posted May 15, 2020:
This ‘Jeep’ Corn Picker brochure is form FS-514014. Any of these pickers survive?
Originally posted Dec 14, 2014: Marc found these vintage Duriez Ads from France. Duriez used the jeep platform (and other vehicles) to create more transportation options.
The four page brochure on the right is one I haven’t seen previously. Given the vehicle outlines shown in the second pic, I’d put this at around 1960. If I didn’t already own the Jeepster brochure on the left, I’d get this combo.
I just purchased this Tour Jeep postcard off of eBay that shows an FC-170 tour jeep in the Virgin Islands in 1968. I searched for additional information on FC jeeps in the Virgin Islands, without success.
Back in 1987 (like 10 lifetimes ago!) I toured St. Thomas in a tiny Suzuki Samarai and in the back of a taxi. The FC would have been a much cooler way to see the island.
The Clemson 4-Wheeler Center shared this vintage 1978 Hinkle’s brochure. Hinkle’s billed themselves as the world’s largest jeep dealer.
The center seats shown on page 9 for the CJs was something I don’t think I’ve seen. I also thought it was interesting that the company listed X-style and PCV-style Desert Dogs, but not the standard type.
UPDATE: This post was originally posted July 29, 2016:
I finally snagged this “Jeep Multi-Stop Truck” brochure off of eBay. It is only seven pages. There are no details provided about the chassis used, but it does use the F-head.
The date on this proposal is March 1960. The first ad I have for the FJ-3 is in 1961. My guess is that this may have been 1) a competing idea for a cheap delivery vehicle or 2) the basis for what was restyled as the FJ-3. That AM General made a version of the Multi-stop right after jeep’s general and Military product division was spun off (1971) into the AM General Corp likely isn’t a coincidence.
According to some magazines of the day, the FJ was considered a Multi-stop van, so the description was used, though I don’t believe it ever appeared in any advertising. For example, this 1959 article except from Google notes the following, “office requirements for pickup and delivery of mail on multi – stop routes . The Fleetvan ” Jeep ” trucks , equipped with automatic transmissions , will feature compact cargo space , high maneuverability , maximum driver visibility ”
