I rarely run across this FC brochure for sale. This time I was able to snag it. It is Form No. M-5-57 ISB.

This is the front of the brochure:

The top folds up to reveal these two pages:

The bottom folds down to review this center section:

This is how the back appears when fully opened: Continue reading →

Given oversize ad is being sold out of the UK, this ad was likely published in a magazine there. Unfortunately, the seller is charging $34 to ship this $3 ad to the states.

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“Jeep Advert 1951 – Willys Overland Export Corporation.
Original paper Advert, size 10.5 x 14 ins, ready for mounting and framing”

UPDATE: I spotted rarely-seen 4WD Wagon brochure on eBay that has some of the same elements from the brochure at the bottom’s center section.  Note the “Universal Jeep” shown has a Worman hardtop.  There is no date or form number on the brochure:

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Originally published Feb 2, 2021: This August 1949 Willys Wagon brochure was an early brochure dedicated to the newly introduced 4WD wagon. The brochure has a Form No. 4x4SW-C1-2CM-8-49.

Continue reading →

UPDATE: I snagged this on eBay a few days ago and have updated the previous images I had posted. The brochure is Form No. 4WDT-CM1–215M–12-49.

Here is the first page of the brochure:

It unfolds vertically to reveal this page:

This shows the entire center area:

Here is the back of the brochure:

Continue reading →

I missed out on this sales and service mailer which sold on eBay for $31.77. Rare, yes, but $31.77? It was too much for small mailer.

Given it touts the Maverick show (though the plug is relegated to the back of the brochure), I suspect this is probably from 1960. There is no form identifier.

This Light Duty Rescue Truck brochure is currently listed on eBay for $9.99 (plus $12 shipping). It looks a little used, but still a rare brochure. You can view more pages here.

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I’ve only seen this brochure promoting the FC-150 and FC-170 once before, so I bought it off of eBay just now. It is Form No. M-5-57 I.S.B. This is the earliest FC-170 related mailer-brochure that I’ve documented.  I’ll update this with scanned pics once I receive the brochure.

This 1963 ad by Masonite planned to award a 1963 Jeep Wagoneer as the grand prize as part of a drawing. To enter, contestants had to go to fill out an entry form describing five ways to use Masonite hardboard products. Unfortunately, I could not determine who won the jeep.

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This ad for the contest appeared in the July 04, 1963, issue of the Brockway Record out of Pennsylvania:

Here’s an unusual contest prize: a new jeep truck with a tow package that included a Canfield wrecker setup along with a Canfield push plate on the front. This grand prize was awarded to the person would created the best cartoon featuring “Wiry Joe”. The Crescent company was the maker of Wiry Joe automotive wire and cable products. It tried to find out more, but all I could unearth was that someone in Rhode Island won one of the cameras.

The ad is priced at $19.97, while the whole magazine can be purchased for $10.99 (or less).

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