UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T

===================================

Originally published July 4, 2020: 

UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.

This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:

This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:

This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:

Continue reading →

I rarely run across this FC brochure for sale. This time I was able to snag it. It is Form No. M-5-57 ISB.

This is the front of the brochure:

The top folds up to reveal these two pages:

The bottom folds down to review this center section:

This is how the back appears when fully opened: Continue reading →

Given oversize ad is being sold out of the UK, this ad was likely published in a magazine there. Unfortunately, the seller is charging $34 to ship this $3 ad to the states.

View all the information on eBay

“Jeep Advert 1951 – Willys Overland Export Corporation.
Original paper Advert, size 10.5 x 14 ins, ready for mounting and framing”

UPDATE: I spotted rarely-seen 4WD Wagon brochure on eBay that has some of the same elements from the brochure at the bottom’s center section.  Note the “Universal Jeep” shown has a Worman hardtop.  There is no date or form number on the brochure:

=========================

Originally published Feb 2, 2021: This August 1949 Willys Wagon brochure was an early brochure dedicated to the newly introduced 4WD wagon. The brochure has a Form No. 4x4SW-C1-2CM-8-49.

Continue reading →

UPDATE: I snagged this on eBay a few days ago and have updated the previous images I had posted. The brochure is Form No. 4WDT-CM1–215M–12-49.

Here is the first page of the brochure:

It unfolds vertically to reveal this page:

This shows the entire center area:

Here is the back of the brochure:

Continue reading →

I missed out on this sales and service mailer which sold on eBay for $31.77. Rare, yes, but $31.77? It was too much for small mailer.

Given it touts the Maverick show (though the plug is relegated to the back of the brochure), I suspect this is probably from 1960. There is no form identifier.

This Light Duty Rescue Truck brochure is currently listed on eBay for $9.99 (plus $12 shipping). It looks a little used, but still a rare brochure. You can view more pages here.

View all the information on eBay

I’ve only seen this brochure promoting the FC-150 and FC-170 once before, so I bought it off of eBay just now. It is Form No. M-5-57 I.S.B. This is the earliest FC-170 related mailer-brochure that I’ve documented.  I’ll update this with scanned pics once I receive the brochure.

This 1963 ad by Masonite planned to award a 1963 Jeep Wagoneer as the grand prize as part of a drawing. To enter, contestants had to go to fill out an entry form describing five ways to use Masonite hardboard products. Unfortunately, I could not determine who won the jeep.

View all the information on ebay

This ad for the contest appeared in the July 04, 1963, issue of the Brockway Record out of Pennsylvania: