Here’s another rare ‘Jeep’ Vehicles Help Fight Disease Brochure, form number MFS-8-57-X. You can view the whole brochure here.
Advertising & Brochures Research Archives
Australian CJ-3B Brochure on eBay
This is a seven page brochure, but only a couple pages were scanned for the eBay auction. This is roughly $24 USD (which includes shipping) at the current price.
1950’s Truck Brochure from Australia **SOLD**
UPDATE: **SOLD** Was on eBay.
I haven’t seen a similar version of this brochure for the US market.
“Soft Cover
2 pages
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.
“4-wheel drive Willys Jeep Australia’s Most Versatile 1 Ton Truck Model 6-226, 6 Cyl. “Super Hurricane” Power, Bodies to Buyers Specifications, Made in Australia, ‘If It’s not a Willys… It’s Not a ‘JEEP’ 4-Wheel Drive Truck!'” Brochure with specs.
Scheneker Iron Works Snow Plow Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
Maury spotted this one. Listed as a 1943 Ad, this clearly was a post war ad. The first clue is the CJ looking grille. The second clue is the suggestion that folks could find a plow at their “Jeep Dealer”. It’s likely a late 1940s brochure, as it has shown up in late 1940s Willys-Overland Special Equipment booklets.
Jeep Hubcap Key Chain on eBay
1954 KW Magazine AD on eBay
This Willys 4-Wheel-Drive Vehicles: Help Keep Work on Schedule ad from 1954 includes the KW logo.
View all the information on eBay
“DESCRIPTION:…Original magazine ad from 1954 which features the Willys Truck and Jeep. Two farms were highlighted in the ad–one shows a farmer by the name of W. G. Watt of Murrayville, IL.–the other one shows a Mr. Herbert Edwards of Cedar Brook Farms in Prospect, KY…..Nice condition except for some light tan age toning caused by type of paper used nearly 60 years ago. About 8 x 11″ in size”
Tornado Banner on eBay
Here’s an unusual bit of marketing.
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“Has some soiling, the middle portion has two weights under the yellow part to hold it down. I believe these were used on fenders in show rooms or shops but I’m not very sure. Made of cloth, measures 58”x14.5””

WAAC Recruitment Ad on eBay
I think it is interesting that there’s rope wrapped around the front bumper on this vintage ad. I guess that was a ‘thing’ at the time.
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“The original 8×11″ magazine ad in very good condition. NOT a reprint.”
June-July 1956 Willys News
This issue of Willys News highlighted a new advertising campaign, the “Gets there . . . works there . . . anywhere!” magazine ads (will highlight those on Thursday). Page 3 has some advertising reprints (lower left pic), showing the diversity of ‘Jeep’ ads (I hope to find examples of all of these for a future post). Also on page three appears to be “NEW LIFE” ads that include concentric circles. Maybe that was a local parts dealer campaign. I’ll have to see if I can find newspaper examples of that campaign from DC newspapers of the time. On Page 2, there’s an image of the Light Rescue Truck, featured in yesterday’s post about the Light Rescue Truck brochure.
Ted Bumiller’s trip around the world was highlighted in this issue as well. More information this trip, including reference to a film about it, can be found in this 2016 film and lecture post.
Light Duty Rescue Truck Brochure Form W-F56-1
UPDATE: Dan’s got a good thread related these trucks at the Old Willys Forum. The 1956 June-July issue of Willys News included a reference to this vehicle.
I suspect this brochure, Form W-F56-1, was published in 1956, so I’ll republish it here as we are attempting to move through the 1956 brochure year. My guess is that this eight page brochure was a lunch brochure for the light duty rescue truck.
One great thing is that it has a list of all the equipment that is supposed to come with truck, plus a picture showing how it was organized in the back.























