Advertising & Brochures Research Archives

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Early Novak Conversion Catalog on eBay

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It I hadn’t already bought five pieces from this seller, I might have also bought this one.

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“Jeep Vintage Catalog on conversion components by Novak Enterprises Inc. Manufacturers of quality adapters and motormounts.
13 pages in good condition.”

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1956 CJ-5/CJ-6/CJ-3B Export Brochure Form W-250-6X

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This 1956 CJ-5/CJ-6/CJ-3B brochure targeted the export market. It’s form number is Form W-250-6X, however it looks nothing like it’s Form W-250-6 CJ-5 brochure counter part. It’s larger and folds out to 17″ x 22″ (vs 17″ x 11″ for the domestic version). Why re-use the form number, but make the brochure wholly different from the domestic brochure? I haven’t a clue.

1956-form-w-230-6x-export-cj5-1-loresScannable Document Scannable Document Scannable Document

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1956 Truck Export Brochure Form W-252-6X

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

This 1956 Truck brochure targeted the export market. It’s Form W-252-6X, however it looks nothing like it’s Form W-252-6 truck brochure counterparts. It’s larger and folds out to 17″ x 22″. Why re-use the form number, but make the brochure wholly different from the domestic brochure(s)? I haven’t a clue.

Photos Photos Photos 1956-form-w-252-6x-truck-brochure4-lores

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1956 Domestic Wagon Brochure Form W-253-6

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1956 Wagon brochure Form W-253-6 likely has an export version labeled Form W-253-6X, yet I have had no luck locating it. I expect the export version design will be similar to Form W-250-6X (CJ-5/CJ-6/CJ-3B) and Form W-252-6X (Truck). This brochure opens up to 17″x11″.

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1950 Newspaper Truck Ad on eBay

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

UPDATE: That’s to Mark we’ve learned that at least one of these ads ran in the October 1950 issue of Capper’s Farmer magazine.

I don’t remember running across this ad. Note the lack of ‘Jeep’ promotion, part of Willys shift to the promote the Willys branding across the models.

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Part II: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.
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This is the last page of the Press Release. One thing that caught my eye is that every jeep shown here, based on what I can see, came equipped with dual windshield wipers. I tried to discover when wipers were required on all vehicles, but did not locate that info.

This is part II, the Jeep Line of Vehicles, of the Willys-Overland April 22, 1948, forty-seven page Press Release. Part I, the History of Willys-Overland, can be viewed here.

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