Advertising & Brochures Research Archives

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1956 Truck Export Brochure Form W-252-6X

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

This 1956 Truck brochure targeted the export market. It’s Form W-252-6X, however it looks nothing like it’s Form W-252-6 truck brochure counterparts. It’s larger and folds out to 17″ x 22″. Why re-use the form number, but make the brochure wholly different from the domestic brochure(s)? I haven’t a clue.

Photos Photos Photos 1956-form-w-252-6x-truck-brochure4-lores

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1956 Domestic Wagon Brochure Form W-253-6

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1956 Wagon brochure Form W-253-6 likely has an export version labeled Form W-253-6X, yet I have had no luck locating it. I expect the export version design will be similar to Form W-250-6X (CJ-5/CJ-6/CJ-3B) and Form W-252-6X (Truck). This brochure opens up to 17″x11″.

Photos Photos Photos Photos

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1950 Newspaper Truck Ad on eBay

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

UPDATE: That’s to Mark we’ve learned that at least one of these ads ran in the October 1950 issue of Capper’s Farmer magazine.

I don’t remember running across this ad. Note the lack of ‘Jeep’ promotion, part of Willys shift to the promote the Willys branding across the models.

View all the information on eBay

1950-11-truck-ad

 

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Part II: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.
1948-04-28-press-release-document-lores48

This is the last page of the Press Release. One thing that caught my eye is that every jeep shown here, based on what I can see, came equipped with dual windshield wipers. I tried to discover when wipers were required on all vehicles, but did not locate that info.

This is part II, the Jeep Line of Vehicles, of the Willys-Overland April 22, 1948, forty-seven page Press Release. Part I, the History of Willys-Overland, can be viewed here.

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Part I: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

This is part I, the History of Willys-Overland, from the Willys-Overland April 22, 1948, forty-seven page Press Release. Part II, the Jeep Line of Vehicles, will be published on Tuesday.

Thanks again to those who’ve made donations making it possible to purchase unique items like this so that we I can obtain and publish them for all our benefit. This particular item was poorly marketed on eBay. Only one page was shown and no description of the number of pages was included. I took a chance and it turned out to be a great piece for only $13!!

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Early 1950s Switzerland Wagon Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

Maury spotted this rare ad for wagons that was published in Switzerland.

View all the information on eBay

“Willys Jeep station wagen : an old German advertising, Switzerland, 50’s. cs.
size: 31 cm x 13 cm ( 12.4″ x 5″ )
Condition: in a good condition, cut out from a magazine.”

1950-1951-wagon-advertisement-switzerland

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