This April 1946 ad from the Playthings Magazine(?) looks like an Al-Toy, though it doesn’t mention Al-Toy or West-Craft. Instead, Joseph Shaw Manufacturers seems to be taking credit for their production.
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This April 1946 ad from the Playthings Magazine(?) looks like an Al-Toy, though it doesn’t mention Al-Toy or West-Craft. Instead, Joseph Shaw Manufacturers seems to be taking credit for their production.
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UPDATE: That’s to Mark we’ve learned that at least one of these ads ran in the October 1950 issue of Capper’s Farmer magazine.
I don’t remember running across this ad. Note the lack of ‘Jeep’ promotion, part of Willys shift to the promote the Willys branding across the models.
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This is the last page of the Press Release. One thing that caught my eye is that every jeep shown here, based on what I can see, came equipped with dual windshield wipers. I tried to discover when wipers were required on all vehicles, but did not locate that info.
This is part II, the Jeep Line of Vehicles, of the Willys-Overland April 22, 1948, forty-seven page Press Release. Part I, the History of Willys-Overland, can be viewed here.
This is part I, the History of Willys-Overland, from the Willys-Overland April 22, 1948, forty-seven page Press Release. Part II, the Jeep Line of Vehicles, will be published on Tuesday.
Thanks again to those who’ve made donations making it possible to purchase unique items like this so that we I can obtain and publish them for all our benefit. This particular item was poorly marketed on eBay. Only one page was shown and no description of the number of pages was included. I took a chance and it turned out to be a great piece for only $13!!
Maury spotted this rare ad for wagons that was published in Switzerland.
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“Willys Jeep station wagen : an old German advertising, Switzerland, 50’s. cs.
size: 31 cm x 13 cm ( 12.4″ x 5″ )
Condition: in a good condition, cut out from a magazine.”
Here’s another of my favorite issues of Willys News, as it includes a photo of our good friend Hugo Vidal as he and his two traveling companions (only Charles and Hugo are shown in the pic waving good bye) were about to depart Philadelphia in their trusty CJ-3B for their drive to Alaska.
Also in this issue is an image showing some of the brochures available to dealers. There are two new brochures added since the January 1955 Willys News showed these brochures: 1) The Willys Utility Wagon Brochure and 2) the introductory 1956 DJ-3A Brochure (not available to dealers until 1956).
This rare 1980 Malotte Manufacturing brochure for fiberglass bodies was an interesting one to run across, as it includes a couple eastern dealers (see bottom image). This might explain where some of the older fiberglass bodies in the PA/OH area originated.

These four pages were inserts into the brochure:
I thought I’d posted this issue already, but apparently I’d only posted portions. So, here’s the full issue.
This ad was produced by Willys-Overland of Canada Limited.
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“1947 Canadian Willys-Overland print ad Willys Jeep. Original paper item measures 10 X 14 inches (approx.).”
This Willys-Overland of Canada Limited wagon ad is listed as a 1945 ad, but given the wagon wasn’t introduced until mid-1946, I’d say that date is a mistake. The text mentions the “new, rugged Willys Trucks”, which weren’t introduced until mid-1947. That style of wagon was used in numerous 1948 ads and the Willys-Overland graphic made an appearance in some of the 1948 ads, too. The lack of any mention of the wagon being a jeep is curious, as Willys-Overland didn’t make a big push on dropping ‘Jeep’ from its advertising until late 1949.
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“1945 Canadian Willys-Overland print ad Station Wagon. Original paper item measures 8.5 X 11 inches (approx.). Any shades or shadows are from the scanner and do not appear on the actual ad.”