Advertising & Brochures Research Archives

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1948? Willys Sales and Service Postcards on eBay

• CATEGORIES: Advertising & Brochures, Features, Postcards This site contains affiliate links for which I may be compensated.

UPDATE: These are still available. Price is $100.

(12/06/2022) This may represent all the postcards in this series from what I believe is either 1948 or 1949.

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“THIS AUCTION IS FOR 10 VERY RARE,ORIGINAL EARLY WILLYS JEEP SALES & SERVICE DEALER POSTCARDS, & AN ORIGINAL WILLYS OVERLAND LUBRICATION AGREEMENT BOOKLET FOR THE GLOVE COMPARTMENT

ORIGINAL – NOT A REPRODUCTION.
40’S VINTAGE
10 DEALER SALES AND SERVICE PAPER POSTCARDS.
ALL THE BACK SIDES ARE THE SAME AS PHOTO SHOWS.
THE PHOTO’S SHOW THE 10 DIFFERENT FRONT SIDES WITH THE COLORED GRAPHICS AND ADVERTISING INFORMATION.

AS AN EXTRA ON THIS AUCTION LISTING IS AN ORIGINAL, UNUSED, WILLYS OVERLAND LUBRICATION AGREEMENT
BOOKLET FOR THE VEHICLE GLOVE BOX.”

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1965 Work-and-Hobby Horse Ads

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

UPDATE: I ran across another of these Work-and Hobby Horse Ads from 1965. It appears to be part of a campaign, but I don’t know how many ads were created. I’ll update this post as I locate others.

This ad is available on eBay and was featured in the Farm Journal Magazine and possibly others:

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Here’s one from PINTREST and features a Tux Park IV:

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This ad from PINTREST shows off both the CJ-6 and CJ-5 Tux Parks:

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This one was made into a metal sign, so it’s not an exact copy of the ad. It’s for sale on eBay:

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This was originally published March 06, 2022: Barry Thomas (Farmjeep.com) shared this 1965 ad that shows a CJ-5 being used as an extra farm hand. If anyone happens to have any ads showing a CJ-5 on the farm or with a lift, Barry would be very interested in it.

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1948ish Monarch Hydraulic Controls Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: I’ve added the updated scans. This is actually a nicely illustrated brochure. I don’t think my scans really captured the color. 

Here’s a brochure I’ve never seen that I just purchased on eBay. My guess is it a late 1940s brochure. I’ll update it with better pics when it arrives.

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1973? Welcome Brochure From A.M. General

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

The latest date published in this brochure is April of 1973, so my guess is that this was printed in mid-to-late 1973. It covers the history, mission, facilities, models, executive staff and other details. These aren’t he best scans, but they’d work for recording this bit of history.

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Jeepsters and the Sunkist Lady

• CATEGORIES: Advertising & Brochures, Features, Jeepster, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

UPDATE: This Jeepster photo is making the rounds on Facebook; this post provides a little more info.

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Posted December 24, 2020: This article provides more information about this stunt Jeepster and plane. It was published in the March 20, 1949, issue of the Fort Worth Star-Telegram:

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Originally Published Dec 8, 2012:


The Sunkist Lady was an Aeronca 15AC Sedan airplane flown by Dick Riedel and Bill Barris used to set a world-record for endurance flight.  They spent a total of 1008 hours and 2 minutes aboard the airplane, ending their flight in April of 1949. Unfortunately for them, their record was broken six months later.

What makes this relevant for jeep fans was that to keep the plan in the air, the crew used Jeepsters borrowed from local dealers to race down the airport runway so the crew could hand fuel and food to the two pilots.

Thanks to Colin for forwarding the story!

Here is a link to a story and a video about the flight (124 MB): http://www.cityoffullerton.com/depts/airport/the_sunkist_lady.asp

Here is a second article:  http://vintageairphotos.blogspot.com/2012/03/saga-of-sunkist-lady.html. The picture below is from that article.


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1961 IKA Industries Kaiser Argentina Calendar on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Matt spotted this cool, rare calendar from Kaiser’s Argentina arm. Sell will consider offers, but the buy-it-n ow price currently is $349.90, especially given this is coming from Argentina where the exact same item is priced at US$71.20 (61,702 Argentine Pesos).

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“ORIGINAL CALENDAR IN VERY GOOD CONDITION.
SMALLS DETAILS IN COVER.
MEASURES: 58 CM x 42 CM.
PLEASE SEE THE PICTURES !”

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1947? ‘Jeep’ Station Wagon Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad was published in Time Magazine, date unknown, which often published unique ads that I haven’t seen other places. The use of Willys-Overland about the model name suggests to me it might be a 1947 or late 1946. I don’t remember the Jacobsen Manufacturing or its mowers appearing in any other ads.

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September 1947 WO Sales News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Matt for sharing this document. This 16-page September 1947 issue of WO Sales News begins by announcing the addition of the “step” on CJ-2As. In an older comment by Bill Norris, “According to the 49 parts manual they [the steps] were available on 2As after serial number 129806”. This seems in relative accordance with the timing of the article.

The next story introduces the Laurel C. Worman hardtops, followed by another introduction, the Jeep-A-Trench.

On page six is an interesting story about a caravan of wagons that brought television to smaller towns across the country. To that point, television was only available to areas within a fifty mile radius of a large tower. When the jeep caravan arrived in towns, it offered twice-daily shows via a portable studio setup.

On page eight is a discussion of how to arrange and display jeeps. There are many car museums that could benefit from these insights! I’m not much of a fan of “parking lot” style museums.

The remainder of the pages discuss dealer info, marketing, testimonials, and other highlights.l

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