Advertising & Brochures Research Archives

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Feb 1961 Brochure Willys vs. IH on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

There were a few different Willys vs. IH Scout brochures released about the same time that this February 1961 brochure was printed. One interesting bit about this brochure is that the DJ-3A is included in comparison agains the 2WD IH Scout. This brochure appears to be 10 pages and is currently priced at $24.50 with $5 shipping.

View all the information on eBay

“1961 JEEP COMPARISON DATA SALES FOLDER / COMPARISON TO INTERNATIONAL SCOUT MODELS / ORIGINAL!! ”

1961-02-ih-vs-willys-brochure-form-61-2-4 1961-02-ih-vs-willys-brochure-form-61-2-5 1961-02-ih-vs-willys-brochure-form-61-2-6 1961-02-ih-vs-willys-brochure-form-61-2-7

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Various Brochures w/ 1973 Berens Catalog

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These rare brochures advertising after market parts were loosely packed into a 1973 Berens Catalog that I posted back in 2020.

I never tried an offenhauser manifold. I currently have a hi-rise Edelbrock for Biscuit’s V-6.
1973-05-berens-catalog-extras-01

I assume these would fit on a Willys wagon?

1973-05-berens-catalog-extras-02

The following roll bars, tow bar, rocker panels, and wide rims were either made by Berens or for Berens for resale.

1973-05-berens-catalog-extras-03 1973-05-berens-catalog-extras-04

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The Universal ‘Jeep’ Booklet

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This undated, 32-page introduction to the Universal ‘Jeep’ is a 8.5″ x 11″ booklet I didn’t have and can’t remember seeing previously. I managed to buy it off ebay for $7. Now, that’s a score!

Note that the final photo shows an early dash, along with JEEP illustrated on the windshield rather than WILLYS.

1945-cj2a-universal-jeep-booklet-01
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Two Dealer-Focused Ads from 1953 and 1956

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Here are tow ads directed at existing or potential dealers. The first is from Willys-Overland likely in early 1953 and can be found here on eBay. Note the lack of a CJ-3B within the jeep-family that is shown.

1953-willys-dealer-for-year-round-profit-magazine-ad

This second one (here on eBay) is reported to have been published in 1956, though it lacks the CJ-6 or DJ-3A, so maybe early 1956? What’s curious is that by this time, the new “Willys Motors” organization had refocused on the “Jeep” brand. So, to see the brochure specifically refer to “Willys”, especially as the car brand was abandoned, is especially odd. This kind of has a recycled feel, as if someone in a hurry re-used an early 1950s ad.
1956-willys-offers-profit-mag-ad

 

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1953 Ad Willys-Overland Motors “That’s the Story” on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I can’t remember running across the ad. It’s an unusual one. The title is “That’s the Story from Willys-Overland Motors”, but really that is pretty much the end of the story of Willys-Overland Motors, as the company assets were shortly wound into Henry Kaiser’s company. This must have been produced shortly after the introduction of the CJ-3B. The cartoonish M-38A1 is pretty unusual, too.

View all the information on eBay

1953-magazine-willys-overland-motors-ad

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1951 Station Wagon Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.

The interior pageThe back page seems to be the only difference.

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The interior seems the same:1951-04-j05-jamaica-brochure-foldout-comparison2

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Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?

This is the front of the brochure:

1951-jamaica-wagon-brochure1-lores

The wagon image is actually a cutout that folds left to reveal the interior of the wagon:
1951-jamaica-wagon-brochure2-lores

This is the back of the brochure:

1951-jamaica-wagon-brochure3-lores

This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:

This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:
1951-color-selector-station-wagon1 1951-color-selector-station-wagon2 1951-color-selector-station-wagon3

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1958? Economy Delivery Brochure and Press Photos

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Over the past couple of days I’ve turn my attention to the disaster that is the ‘jeep’ office. My library of non jeep books and jeep books and jeep toys and other jeep stuff has remained mostly stored for the past two years in this tiny office that’s part of the shop. This is one room that has undergone almost no remodeling … and it shows.

2023-09-27-interior-of-office

I’ve made some progress (just putting up the books and binders in bookcases has made a difference. One of the side benefits of doing this is finding stuff that I have yet to post, such as the pics and Boyertown Economy Delivery brochure below …

One of the jeep photos appears to have a plate dated 1958, so that’s how I am dating this package.

economy-delivery-van-brochure-press-photos1 economy-delivery-van-brochure-press-photos2 economy-delivery-van-brochure-press-photos3 economy-delivery-van-brochure-press-photos4

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