Advertising & Brochures Research Archives

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1950 & 1950 Color Selector Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I ran across these rare brochure on eBay. They aren’t in the best of shape, but  better than nothing!

The first one became effective April 1, 1950, for The Willys Station Wagon and The Willys Jeepster. It is a simple four-page brochure with a choice of six palettes.

1950-04-01-wagon-jeepster-color-selector1 1950-04-01-wagon-jeepster-color-selector2 1950-04-01-wagon-jeepster-color-selector3

The second brochure does not include the Jeepster.This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:
1951-color-selector-station-wagon1 1951-color-selector-station-wagon2 1951-color-selector-station-wagon3

 

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Police Department Testimonials from Toledo & NY

• CATEGORIES: Advertising & Brochures, Documents, Features, Fire/Police/Industry Vehicles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: It’s been almost nine years since I posted a series of Testimonials to the early jeeps that were part of a very rare early sales book. Most, but not all, included images. A friend of mine shared them with me. You can see them all here: http://www.ewillys.com/tag/1946-testimonials/

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Originally Posted September 16, 2013: 

Here are several examples from Police Departments from the sales book:
Scan10033-lores

  1. Scan10030-toledo-police-lores

Scan10031-lores

Scan10032-toledo-lores

And from New York City:

Scan10029-newyork-police-lores

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1950? Sedan Delivery Postcard on eBay

• CATEGORIES: Advertising & Brochures, Features, Postcards This site contains affiliate links for which I may be compensated.

The starting price on this rare oversized (11″x8.5″) postcard from about 1950 is $30.

View all the information on eBay

1950-sedan-delivery-wagon-post-card-green1

1950-sedan-delivery-wagon-post-card-green2

“THIS AUCTION IS FOR AN ORIGINAL 11X81/2 INCH WILLYS JEEP SEDAN DELIVERY WAGON DEALER SALES POSTCARD
ORIGINAL – NOT A REPRODUCTION.
40’S VINTAGE
FEATURES THE NEW WILLYS JEEP MODEL SEDAN DELIVERY WAGON
GOOD COLOR AND GRAPHICS. HEAVY PAPER STOCK MATERIAL. VERY GOOD CONDITION
A RARE AND ORIGINAL PIECE OF WILLYS JEEP SALES LITERATURE”

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Perkins Diesel Conversion Packs Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This one page brochure (I’m assuming there is info on the back?) is one I haven’t seen. If it weren’t for the UK postage, I’d grab it.

View all the information on eBay

“AN ORIGINAL PIECE OF AGRICULTURAL SALES LITERATURE
SINGLE SHEET SALES LITERATURE
IN GOOD CONDITION – HOLE PUNCHED AND HAS BEEN NIBBLED ALONG THE TOP EGDE – SEE THE SCAN”

perkins-diesel-brochure-uk

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1948? Champion Doo-All Trailer Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here is what looks to be a Champion Doo-All Roll-Dump trailer for sale for $500. Thanks to Gary for spotting it. Gary contacted the seller and he is willing to transport it to Gary’s place for $50 in case anyone might be interested in this rare trailer. 

https://hudsonvalley.craigslist.org/tro/d/saugerties-side-dump-mining-trailer/7542727821.html

champion-doo-all-trailer-saugerties-n1 champion-doo-all-trailer-saugerties-n2 champion-doo-all-trailer-saugerties-n3

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I can find no date for this Champion Company Doo-All ‘Jeep” Trailer brochure. Give only CJ-2As are shown, I initially thought this was published around 1948. However, the lack of Jeep wagons or trucks may indicate the brochure was published earlier than that. The from number is S-3-T.

This first 8″x11.5″ page is the front page:

1948-Champion-jeep-trailers-brochure1

The brochure opens horizontally to review a second page.

1948-Champion-jeep-trailers-brochure2

The right page opens horizontally again, to reveal a trip-fold:

1948-Champion-jeep-trailers-brochure3

This is the back of the brochure:

1948-Champion-jeep-trailers-brochure4

Continue reading

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Lewis and Clark Cavern Jeep Railway Postcards on eBay

• CATEGORIES: Advertising & Brochures, Features, Old Images, Postcards • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II: This photo from eBay shows the front the “Dinosaur Jitney” jeep used to pull the tram.

View all the information on eBay

dinosaur-jitney-lewis-clark-photo

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UPDATE Posted Aug 21, 2018: This was last published in 2012. A couple of the postcards are back on eBay.

Originally published November 10, 2012: The Lewis and Clark Cavern was Montana’s first State Park and is located here. You can read about the history of the caves here.  In 1947 the Montana Standard published an article about the cavern accompanied by the photo and caption below. You can view the entire article in this PDF file.

Here are three postcards related to this Jeep Railway.

1. View all the information on eBay

2. I haven’t seen this one on eBay in a while …

3. View all the information on eBay

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1946 Willys-Overland “GET A ‘JEEP'” Campaign

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

UPDATE III: I just found an ad from the January 4, 1947, issue of Time Magazine that includes a “Get a ‘Jeep'” campaign. It’s on eBay.

1947-01-06-time-mag-universal-jeep-get-a-jeep

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(April 09, 2019) UPDATE II: There was at least one GET A ‘JEEP’ mailer that was distributed to current and potential jeep owners. 

UPDATE: As Terry pointed out, the GET A ‘JEEP’ campaign was likely a play off of the popular phrase Get a horse, the popular cry that greeted almost every automobile which appeared on the roads during the early years of the automobile. A 1930 article from the Saturday Evening Post also highlights the use of this phrase.

Starting in January of 1946, Willy’s Overland introduced the GET A ‘JEEP’ phrase to their Collier’s and Saturday Evening Post full-page ad campaign.

get-a-jeep-campaign

Examples of the GET A ‘JEEP’ campaign in the full page ads of the Saturday Evening Post.

The company also introduced a subtler GET A ‘JEEP’ magazine marketing strategy in the form of small cartoons.

So far,  I’ve only identified the publishing date of one cartoon, but I’m sure with time we can identify the others. As of a November 13, 1946, the cartoon ad campaign was still being used, but the December 14, 1946, full-page ad does not include that phrase.

  1. This GET A ‘JEEP’ ad appeared in the October 12, 1946, issue of Collier’s Magazine. Strangely, the only attribution is the “A product of WILLYS-OVERLAND MOTORS”. My conclusion is that this was a sneakier “ad” for the new jeep.

1946-10-12-colliers-get-a-jeep-pg71

2. This version of the ad was published in a 1946 magazine. The cartoon print is available on eBay.

1946-print-ad-get-a-jeep

3. This one was found on Pinterest:

get-a-jeep2

4. I’d published this one a few years ago. It was being sold on eBay.

1947-ad-get-a-jeep

5. This was posted on eBay for sale and labeled a 1946 ad:

1946-get-a-jeep-ad

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