Advertising & Brochures Research Archives

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1959 Truck & Wagon Model Comparison Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This may be the early version of the Value-rater. An updated version with 1960 dates was reportedly published in 1960 according to the March 1960 issue of Jeep News, page two.

This ebay brochure find is not one I’ve seen. Form No. 59-17, it details comparisons between jeep models (FC-150s, FC-170s, Wagons and Trucks) and the competition. I’ll update it with the real pics when I receive the brochure.

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1957 FC-150 Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Somehow, I’ve never posted this brochure. I’m sure folks are fairly familiar with it. I’d guess it’s one of the first FC-150 brochures produced, so it likely arrived at some point around January of 1957. It is Form No. W-FC1-CS. It measure 8.5″ x 11″ folded and 25.5″ x 22″ when unfolded.

This is the front when folded:

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This is the back when folded:1957-form-no-W-FC1-CS-2

The front unfolds horizontally to show this wide part of the brochure:1957-form-no-W-FC1-CS-3

The brochure unfolds vertically twice. First, these two frames appear:1957-form-no-W-FC1-CS-4

Then another third is folded down to reveal this full view:1957-form-no-W-FC1-CS-5

Here is the back unfolded: Continue reading

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Jan 1948 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Here’s another wonderful early Sales News document saved and shared by Jan. Many thanks to him for these early pieces.

The initial article on the Station Sedan provides some additional history about it’s release and it’s position in Willys-Overland history (first six cal sold since 1932).

Page 7 shows a photo from the Paris auto show with a CJ-2A sporting a unique hardtop. Page 8 includes highlights the aluminum and steel hardtops from Worman. Page 10 introduced the City and City campaign and highlights W-O’s impact in the station wagon market. Page 16 has a photo in the lower-left corner that shows what may be a Woodie Top in action.

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Continue reading

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Year? ‘Jeep’ News Vol 1. No. 4

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Jan, we can have a look at the No. 4 issue of the ‘Jeep’ News. It’s unclear when this was published, but late 1947 seems most likely. The name Russ Borg is printed just above the ‘Jeep’ News name, though the H&R Repair Service out of Lohrville, Iowa, is listed on the back as a place to go for a free demonstration. The only reference I could find to Russ Borg was that he was involved with on in the Warner Brother’s movie studio.

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Continue reading

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1947 Jeep News Vol.1 No. 3

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Thanks again to Jan for sharing another early Jeep News magazine. This one is titled Milt. Henry’s ‘Jeep’ News. There is a reference to a jeep bought in early 1947, so my guess is that this was published sometime in mid 1947. The jeep-related company advertised on the back of this issue is Lincoln St. Garage, 7 Lincoln St., West Medway, Massachusetts.

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Continue reading

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1958? CJ-3B Australian Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I am guessing that based on the reference to right-hand driving, and given that jeep manufacturing was introduced in the summer of 1958 in Australia, that this brochure is likely from 1958.

Here is the front of the brochure:

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The is the back when folded:

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The brochure opens horizontally at first:

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Next it opens vertically:

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Finally, it opens to the full page:
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Continue reading

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Warn Brochure Collection **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Warn brochure collection sold yesterday for $242 on eBay (I was the second highest bidder). There are a few brochures I hadn’t seen before, but most I have. The inclusion of several San Angelo Die Casting brochures was interesting as well, such as the “East Cook Camping Unit”.

https://www.ebay.com/itm/195319105427

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January 1947 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Jan for sharing this rare sixteen-page January 1947 issue of Willys-Overland Sales News!

I’m not very familiar with these nor do I know how many issues were released, but I assume this style of magazine was discontinued once the Salesbuilder magazines were created in mid-1948.

1947-01-willys-overland-news-lores-01 1947-01-willys-overland-news-lores-02 1947-01-willys-overland-news-lores-03

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July 1948 Color Jeepster Ad from Newspaper eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The seller only wants $10 for this ad. I suspect there aren’t many of these ads out there. It appeared in the July 22, 1948, edition of the Cleveland Plain Dealer.

View all the information on eBay

“This ad is included in a full page that came from a July 22, 1948 edition of a Cleveland Plain Dealer newspaper. ”

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