Advertising & Brochures Research Archives

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Warn Brochure Collection **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Warn brochure collection sold yesterday for $242 on eBay (I was the second highest bidder). There are a few brochures I hadn’t seen before, but most I have. The inclusion of several San Angelo Die Casting brochures was interesting as well, such as the “East Cook Camping Unit”.

https://www.ebay.com/itm/195319105427

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January 1947 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Jan for sharing this rare sixteen-page January 1947 issue of Willys-Overland Sales News!

I’m not very familiar with these nor do I know how many issues were released, but I assume this style of magazine was discontinued once the Salesbuilder magazines were created in mid-1948.

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July 1948 Color Jeepster Ad from Newspaper eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The seller only wants $10 for this ad. I suspect there aren’t many of these ads out there. It appeared in the July 22, 1948, edition of the Cleveland Plain Dealer.

View all the information on eBay

“This ad is included in a full page that came from a July 22, 1948 edition of a Cleveland Plain Dealer newspaper. ”

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1946? Issue of ‘Jeep’ News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Many thanks to long-time reader Dave Nelson for sending me this rare copy of ‘Jeep’ News. While there is no date stamp that I could find, there is a reference to an April 1946 study in one of the articles; yet, none of the jeeps pictured has the later 2A grille. So, I’m going to guess this is a summer 1946 document.

Also strange is that this wasn’t published out of Toledo. Instead, the mail address is listed as “Jeep” NEWS, Room 700, 305 East 45th South, New York 17, NY.

Finally, also strange, is that a colorized version of this was also produced and it included a reference to the magazine being Vol 1 No 1. If there was a second ‘Jeep’ News made, I have not seen it. My guess is that this was meant to be an advertising piece for dealerships, but it didn’t pan out, so was pulled after one (or a few) issues.

I published this last year

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Evan Gillenwater posted the cover of this magazine to Facebook. He seems to think it came from Furgason’s Motors in La Grande, Oregon. The magazine was found at an antique store in New Hampshire.

Here’s the full issue from Dave:

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Jeep Willys Service Sign on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I’ve not run across a sign quite like this one with the text accompanying the round part of the sign in this way.

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“The sign is previously displayed it is made of metal not tin its painted measures 48 in width by 24 in height. I am selling it as shown with no claim of originality. An excellent sign to add to your collection if your looking to own a really unique sign. I am selling this item with no reserve.”

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The J-Bird Fiberglass Hard Top

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This ad took me by surprise. I’ve never heard of the J-Bird Fiberglass hard top made by Stanley Aviation. I wonder if there are any left anywhere? I’m guessing it was made in Colorado given this ad was in the Mile-Hi Jeep Club archives.

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I was able to find some information about Stanley Aviation, but nothing related to Snaley Aviation and a jeep top.

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October 1953 Worman Hardtop Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: I finally found an original of this brochure by Laurel Worman, Inc. I was surprised to see it printed as late as October of 1953. It is an 8.5 x 11 inch brochure that folds out to 17 x 11 inches.

Its primary purpose was likely to promote the new Worman hardtop for the CJ-3B. I’m not sure how many of that style of tops sold, but I sure haven’t seen many. Instead, I’ve always wondered if the design was sold or made for Sears, which promoted a similar “Deluxe top”.  Interestingly, this was more than just a top. The brochure highlights that the top was the result of Worman’s 5-year attempt to turn the CJ-3A into a station wagon type vehicle. Given Worman faded quickly after this brochure was made, it seems the company’s goal wasn’t met. 

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1954 KW 170X CJ-3B Line of Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T

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Originally published July 4, 2020: 

UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.

This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:

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This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:

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This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:

1954-form-kw-1703-cj3b-oil-industry-brochure1-lores

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