Advertising & Brochures Research Archives

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1961 International Harvester Scout Vs. Jeep Booklet

July 11, 2020 • CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.
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In March of 1961 it appears that Willys Motors released a 4-page brochure that compared the jeeps vs. the International Harvester Scout. The IH Scout made it’s debut in late 1960, so Willys didn’t waste much time in producing the document in response to the Scout’s release.

In turn, IH didn’t waste time in publishing it’s own comparison with a technical booklet over 40 pages long. I’m not entirely sure for whom this document was intended, engineers? Sales force? Management? For Marketing so it could distill the information for the sales force?

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February 1948 “See How Much More You Get” Ad

July 11, 2020 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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This “See How Much More You Get” advertisement appeared in the February 1948 issue of the Farm Journal. It measures 8.5″ x 11″. Both the half and full version of the top appear to be Worman tops.

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This same ad appeared in the February 1948 issue of Successful Farming. It also likely appeared in the February or March 1948 issue of Country Gentleman.

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King Top Manufacturing Company

July 10, 2020 • CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , . This site contains affiliate links for which I may be compensated.
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UPDATE: This post has been merged and reworked after I figured out that the two tops were actually related. 

In July of 1963, Fresno-based Automotive Fiberglass Company placed an advertisement in Four Wheeler magazine for its new fiberglass hardtop. I wonder if the builder of this top was also a member of the Fresno Jeep Club?

This is the 1963 ad:

1963-07-fourwheeler-fiberglass-top-ad

July 1963 Ad from Automotive Fiberglass

This Automotive Fiberglass top appeared on a CJ-5 for sale in Fresno in 2010. It is the only jeep I’ve seen with an Automotive Fiberglass Top:

CJ-5 with 1963 fiberglass hardtop from Automotive Fiberglass. 

TIMELINE —
July 1963: Automotive Fiberglass places ad in Four Wheeler Magazine;
November 1963: Top King Manufacturing files design patent for an altered version of the Automotive Fiberglass top;
February 1964: Top King top is advertised in the Four Wheeler Magazine;
September 1964: A more detailed ad is placed in Four Wheeler Magazine.

A few months after the Automotive Fiberglass advertisement, two design patents were filed and assigned to Top King Manufacturing. You’ll note that the rear side-angle has been reversed. The mid-section insert piece for the side was also changed, altered from a triangle shape to a rhombus shape.  Here’s the design patent information from the Official Gazette of the United States Patent Office:

 

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November 1963 Design Patent filing for Top King. Note that I haven’t had the time to investigate the designers mentioned in the patent. 

By February 1964, King Top was advertising the newly redesigned top in Four Wheeler Magazine. Curiously, the company listed its name as the Top King Fiberglass Company rather than Top King Manufacturing (could be a relic from the Automotive Fiberglass company days):

1964-02-fourwheeler-pg42-king-top-fiberglass-ad-lores

February 1964 Ad from Top King.

Seven months later, this second ad was placed in the September 1964 issue of Four Wheeler Magazine. The company had corrected its name for the ad back to Top King Manufacturing. Additionally, Top King announced it would soon have flatfender versions of the top available, along with a half cab version. Have any of these survived?

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September 1964 Ad from Top King Manufacturing.

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2 Similar, But Different 1946 Willys Wagon Ads on eBay

July 10, 2020 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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These two slightly different luggage-plus-people-wagon ads were published in different magazines.

This first was appeared in a 1946 issue of the New Yorker. This family is planning their first post-war vacation. You can view all the information on eBay:

1946-new-yorker-magazoine-ad-willys-wagon

This second one is from 1946, but the publisher is unknown. This ad includes less luggage for the group’s trip to the ‘big game’.  You can view all the information on eBay:

1946-magazine-ad-willys-wagon

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1961 Jack Gray “Jeep City” Ad

July 9, 2020 • CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.
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This ad for Jack Gray’s “Jeep City” for his Jeep Sale-O-Rama was published in the Akron Beacon on February 26, 1961. Anyone old enough to remember Jack? Was it truly the largest jeep parts supplier in Ohio?

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1951 “4-Wheel Drive Takes You There” Brochures

July 6, 2020 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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In 1951 Willys-Overland launched a “4-Wheel Drive Takes You There brochure” for the Willys Wagon. Subsequently, there appear to have been two additional versions of the brochure, numbered differently, but with seemingly no additional substantive text changes. Each form folds out to a 17″x11″ large format brochure.

The first example of this brochure is burdened with an unusually long form identifier: Form 4X4735W-M1-100M, a number which leverages the wagon-model-type (4x473SW) as part of the numbering system.

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This second version of the brochure is available on eBay. Given the grille style doesn’t change for this iteration, I can only assume that this version of the brochure was also printed in 1951. It has the updated form name of 4X4735W-M2-100M-251. It is possible the “251” at the end of the form number means it was printed in February of 1951.

1951-4X473SW-M2-100M-251-4-wheel-drive-takes-you-there-wagon-brochure1

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