This April 20, 1962, article in the La Habra Star highlighted Sam Winner, Frances Hughes, and Cruz Gomez, who had recently completed the two-day, 300 mile Hemet Run and camp-out. The planned to followed that up with the Indio Jeep Run in May.
This April 20, 1962, article in the La Habra Star highlighted Sam Winner, Frances Hughes, and Cruz Gomez, who had recently completed the two-day, 300 mile Hemet Run and camp-out. The planned to followed that up with the Indio Jeep Run in May.
Good photo of a stripped(?) jeep maneuvering a Hellcat aboard an aircraft carrier.
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“1943 Press Photo Jeep toying US Navy Hellcat aboard an aircraft carrier. This is an original press photo. Autos – Jeeps – Somewhere off Wake Island – They say there’s nothing new under the sun, but here’s a picture of a Jeep, familiar to all as one of the most useful of the many instruments used in this war to date, at a novel task – that of jockeying a “Hellcat” aboard a carrier. This was one of the “flat tops” used to pummel the Japanese on Wake Island, October 5-6. Note two other similar ships in the distance Photo measures 8.5 x 6.5 inches. Photo is dated 10-15-1943.”
I wonder if all the Yellow Fleet rental jeeps were painted light yellow like this one? I’m guessing the color of the photo might be off a little, which gives the CJ-6 a bit of a green tint. This was taken by Bob Petley.
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“Colorado Jeep Trail Telluride Ouray CO Tomboy Road Jeep Rentals Advertising Black Bear Jeep Road Vintage Postcard”
This image was taken by Bob Petley also, perhaps on the same trip as the image above.
This trolley used to be towed by a CJ-7 along Rehoboth Beach, North Shores, and Dewey Beach in Delaware.
Maury and I thought this jeep bank was interesting. It is a Willys-Motors-parts-department-themed wagon that is listed as a ‘1953’. It was sold on eBay and now documented at WorthPoint. Anyone seen others of these?
https://www.worthpoint.com/worthopedia/liberty-classics-1953-jeep-willys-491185253
TJ shared this wonderful illustration shared by the French company of Jeepstock.
Maury suggested we organize and go through the various Willys-Overland and Willys Motors logos, badges and slogans seen in brochures and ads during the years between 1941-1963. I thought that a good idea as well, so here’s what we found for the pre-Kaiser period between 1941-1953.
Before we begin, when is a slogan ‘a slogan’ and when not? It is totally arbitrary on our part, but we think we’ve covered quite a few (and welcome other suggestions). Much of Part I is a synopsis of advertising-related posts published over the last year. We hope to publish part II in the next few days.
1941-1945: (A deeper dive into the ads of this time period can be found here).
As a 1951 advertising review noted, the challenge facing Willys-Overland, once winning the jeep contract, was to convince consumers that the jeep was a Willys product (even though, as Ford argued, it was a joint project). To this end. Willys-Overland’s very first ad in December of 1941 emphasized WILLYS.
See the full ad here: http://www.ewillys.com/wp-content/uploads/2007/04/1941-12-13-sat-evening-post-jeep-in-civvies-650px-pg117.jpg
Willys-Overland continued this theme with their famous war-time color ads, a list of which you can view here (1942-1946). In the Hell Bent ad, the first of the war-time ads, Willys-Overland continued to emphasize WILLYS. The company also added “JEEPS” as a third category of vehicles for the first time.
In 1943, while emphasizing WILLYS, the company introduced a new badge, “The Sun Never Sets on the Fighting Jeep”
This ad, AVENGING JEEPS BLAST JAPS FROM CHINESE VILLAGE, was published in the February 06, 1943, issue of the Saturday Evening Post, page 85.
The “Fighting Jeep” phrase lasted through May of 1943. Then, was left off of a few ads, before returning on July of 1943 with the replacement of Fighting with Mighty: THE SUN NEVER SETS ON THE MIGHTY JEEP.
This ad, HEROIC OFFICERS DARE DEATH FOR MEN, was published in the July 17, 1943, issue of the Saturday Evening Post, page 97.
Willys-Overland continued to emphasize WILLYS until February of 1944, when the company abruptly switched the emphasis to JEEPS.
Thanks to a couple readers who sent me some surprise presents! Both were a big surprise and much appreciated.
This Scrambler Christmas ornament arrived in the mail on Monday, sent by Blaine . We only have two ornaments on the tree this year and this Scrambler is one of them (we are having a very low-key Christmas this year).
Chris sent me these five post cards and, amazingly, I don’t have any of them! I’ll do some better scans of them in the near future.